Viewability: Publishers are taking the brunt, but the buck stops with brands

The buy side has grown fond of blaming publishers for bad viewability rates. But publishers only serve the ads that advertisers design, and those ads are often poor. Now some brands are working directly with publishers to find customs solutions. Last December Burberry teamed with Yahoo to create lush, interactive ads that played to the advantages of Yahoo’s platform. Working with major publishers, especially through private marketplaces, gives brands the best of both worlds: large media reach and a premium inventory. Sponsor content by Adform. The post Viewability: Publishers are taking the brunt, but the buck stops with brands appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-11 00:00:00 UTC ]
News tagged with: #working directly #buy side #private marketplaces #premium inventory #sponsor content

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Call for Stories: Publishing Perspectives’ Frankfurt Book Fair Show Dailies

Publishing Perspectives will again publish print editions during the Frankfurt Book Fair. We’re looking for interesting stories that can both inform and delight. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-22 00:00:00 UTC ]
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Global Publishing Leaders 2013: AST

AST was established in 1990 by Alexei Gertsev, Sergei Derevianko and Tatiana Derevianko as "Creative Cooperative Association AST" (Russian: Творческое кооперативное объединение, or АСТ). Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Global Publishing Leaders 2013: Média Participations

The Belgium-French group Média Participations is the largest publisher of comic books in Europe. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mdia participations #largest publisher #comic books


Global Publishing Leaders 2013: Bertelsmann

Bertelsmann is an international media company with divisions in broadcasting (RTL Group), print and digital trade publishing (Random House), magazine publishing (Gruner + Jahr), outsourcing services (Arvato), and printing (Be Printers). Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Global Publishing Leaders 2013: Bungei Shunjū Ltd.

Bungei Shunjū Ltd. was established in 1923 by the best selling writer Kan Kikuchi. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Global Publishing Leaders 2013: De Agostini SpA

Italy’s De Agostini SpA is a family-owned international group, founded in 1901 and controlled by B&D Holding. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bd holding


Global Publishing Leaders 2013: Les Editions Lefebvre-Sarrut

Les Editions Lefebvre Sarrut is the result of a merger between Editions Francis Lefebvre and Editions Législatives in 1999, with a focus on publishing, professional education, and database integration. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editions lgislatives #professional education #database integration


Why Games Like Rogue Legacy</cite> Should Terrify Big Publishers

Rogue Legacy, from the makers of Don't S**t Your Pants, is the sort of indie game that should have traditional game publishers staining their pants indeed.     Continue reading at Wired

[ Wired | 2013-07-19 00:00:00 UTC ]
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Global Publishing Leaders 2013: China Education

In December 2010, China Education Publishing &amp; Media Group (China Education) was formed as a strategic merger to reshape educational publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #china education #strategic merger


Keeping the Green in Publishing

With the publishing industry dealing with problems caused first by the Great Recession and then by the transition to a more digitally oriented marketplace, it is easy to think that environmental concerns have been pushed far down companies’ to-do lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #problems caused #great recession


Global Publishing Leaders 2013: Abril Educacao S/A

As one of Latin America’s major communication groups, Grupo Abril provides information, education and entertainment to most public segments and integrates with many forms of media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latin america #grupo abril


Global Publishing Leaders 2013: The Mondadori Group

The Mondadori Group is the leading book and magazine publisher in Italy, with a market share of 27.6% (against 26.5% in 2011). The company's publishing houses include Edizioni Mondadori, Einaudi, Piemme, and Sperling &amp; Kupfer. Its magazine titles include Panorama and Donna moderna. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mondadori group #magazine publisher #market share #sperling kupfer


Global Publishing Leaders 2013: Gallimard

Gallimard has been home to many of the most prestigious writers in French literature throughout the 20th century, including Marcel Proust, Albert Camus, Jean-Paul Sartre, and 2008 Nobel laureate Jean-Marie Gustave Le Clézio. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prestigious writers #french literature #20th century #albert camus #jean-paul sartre


Razorfish's Lord Takes Top Job at AOL Networks

Bob Lord may be leaving Publicis Groupe's Razorfish to run AOL Networks but, given a new partnership between Publicis Groupe and AOL, his ties to his former employer will remain strong. On Aug. 1, Lord, the outgoing CEO of Razorfish, starts as CEO of AOL Networks, the company's programmatic ad... Continue reading at AdWeek

[ AdWeek | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #six-month period #procter gamble #general motors #growing suite #shake things #executive ranks


Global Publishing Leaders 2013: Cornelsen

The German Franz Cornelsen Bildungsgruppe (Franz Cornelsen Education Group) creates and distributes learning services and educational materials for a market spanning from pre-school education to vocational training. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #educational materials #market spanning #pre-school education #vocational training


Global Publishing Leaders 2013: Houghton Mifflin Harcourt

Houghton Mifflin Harcourt is one of the world’s largest providers of educational products and solutions for pre-K–12 learning, with a 40% global market share. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest providers


Global Publishing Leaders 2013: Holtzbrinck

Georg von Holtzbrinck GmbH publishing group is a family-owned company headquartered in Germany. It publishes both print and electronic media in more than 80 countries, and serves educational, professional, and general readership markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Bolan son sues music publisher

The son of T Rex frontman, Marc Bolan, is suing a UK music publisher for $2m, alleging the company has violated copyright laws. Continue reading at BBC News

[ BBC News | 2013-07-19 00:00:00 UTC ]
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Global Publishing Leaders 2013: Klett

Klett Group is a private German educational resource company, which operates 59 subsidiaries at 40 locations in 17 countries. The portfolio comprises traditional textbooks, digital interactive learning solutions, professional literature, and fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #klett group


Global Publishing Leaders 2013: Haufe-Lexware

Haufe-Lexware is a German media group operating in business, law, and tax. The company was founded as Rudolf Haufe Verlag in 1934 in Berlin. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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