The consumer appetite for video is well-acknowledged. But video is emerging as a critical component of b-to-b sales and marketing strategies. Skyrocketing viewership, exceptional storytelling, and effortless sharing form the bulk of the evidence for b-to-b publishers. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
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Penguin Life will publish Good Hair: The Essential Guide to Afro, Textured and Curly Hair by British-Ghanaian hairstylist Charlotte Mensah. Continue reading at The Bookseller
[ The Bookseller | 2020-02-14 10:22:36 UTC ]
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Wary of shifting marketing budgets and rising production costs, publishers across the magazine industry have spent the past few years evaluating ways to reconcile difficult financial realities without sacrificing the print foundations that have anchored their brands for decades. In Chicago,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-28 18:44:20 UTC ]
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#unique opportunity
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Sixty years after the legendary African American author’s death in relative obscurity, a new collection of short fiction has arrived. Continue reading at The Washington Post
[ The Washington Post | 2020-01-16 13:00:00 UTC ]
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Titan Books has bought a début novel from popular writer and video essayist Lindsay Ellis. Continue reading at The Bookseller
[ The Bookseller | 2020-01-12 17:08:56 UTC ]
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Returning to earlier career experience in comics and graphic novels, Janna Morishima is focusing on visual storytelling in her relaunched agency venture. The post New Literary Agency Specializes in Children’s and YA Graphic Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-01-10 12:30:35 UTC ]
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#visual storytelling
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
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One of the first things you notice about Wiener’s Silicon Valley memoir is her elegant, strategic elision. Continue reading at Slate
[ Slate | 2020-01-07 13:30:02 UTC ]
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#memoir
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek
[ AdWeek | 2020-01-06 14:18:42 UTC ]
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#exclusive rights
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#minority stake
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News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week
[ Media Week | 2020-01-06 09:49:13 UTC ]
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Ready to dig into this fascinating nonfiction read? Here's your reading guide and BAD BLOOD book club questions to get the conversation going. Continue reading at Book Riot
[ Book Riot | 2019-12-23 11:35:34 UTC ]
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Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
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Piatkus is publishing a book to improve mental wellbeing in motherhood, Mind Over Mother: Every Mum’s Guide to Worry and Anxiety in the First Year, by Anna Mathur in May 2020. Continue reading at The Bookseller
[ The Bookseller | 2019-12-18 18:09:29 UTC ]
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Here's all you need to know about Harry Potter music, including who wrote it, where you can buy it, and where to see it live. Continue reading at Book Riot
[ Book Riot | 2019-12-17 11:34:55 UTC ]
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#harry potter
Now more than ever, the publishing industry finds itself on a quest for more effective ways to make money. For the past few years, the industry has been working through a regular cycle of taglines and keywords: ‘metered models,’ ‘memberships,’ ‘registration paywalls,’ dynamic paywalls,’ and so... Continue reading at Publishing Executive
[ Publishing Executive | 2019-12-11 16:35:15 UTC ]
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Elliott & Thompson has scooped How to be Hopeful by writer, performer and activist Bernadette Russell. Continue reading at The Bookseller
[ The Bookseller | 2019-12-06 14:44:42 UTC ]
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#elliott thompson
What could be better than Harry Potter or Target? The answer is, of course, Harry Potter at Target. Over the ... Continue reading at Book Riot
[ Book Riot | 2019-11-29 11:32:47 UTC ]
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Guide to Literary Agents editor Robert Lee Brewer announces the Guide to Literary Agents 2020, including what's included in the 29th annual edition of the most trusted guide to getting an agent. The post Announcing the Guide to Literary Agents 2020! by Robert Lee Brewer appeared first on... Continue reading at Writer's Digest
[ Writer's Digest | 2019-11-28 14:43:13 UTC ]
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Chinese science fiction is a rich world of diverse, engaging stories that expand one's mind. But with all that is out there, where should you start? Continue reading at Book Riot
[ Book Riot | 2019-11-27 11:39:41 UTC ]
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Circe by Madeline Miller is really. freaking. good. In this reading guide, you'll find 10 Circe book club questions covering all the most important topics. Continue reading at Book Riot
[ Book Riot | 2019-11-24 11:31:48 UTC ]
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Macmillan Children’s Books has picked up an "accessible, friendly, informative and fun" exam guide backed with expert research from mental health campaigner Natasha Devon. Continue reading at The Bookseller
[ The Bookseller | 2019-11-22 05:40:01 UTC ]
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