At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world. While this tactic has been shown to work for editorial articles—and has drawn guest curators like George Takei and Michelle Obama—the viral purveyors claim it can also change people's opinions about a company. And it's got the attention of clients Unilever, Gap, Pantene and Target. "I wanted to bring that same exact experience on our site to our client," Upworthy's CRO James Marcus explained. "We didn't want them to put a banner ad near that experience: We wanted them to have that same experience." Upworthy's advertising package, the Upworthy Collaborations program, is a "strategic bundle" of digital media methods that it knows works for its readership. The company claims that on average, brand content gets 3.5 times more overall views and 2.9 times more attention-minutes above the site average. In addition, these sponsored materials get three times as many social shares. And, according to Marcus, the company is seeing a 50 percent to 100 percent lift from topline brand awareness—and a 15 percent to 25 percent increase in positive associations with the brand. Luger explained that brands come to them with their content, and Upworthy uses its magic touch to make sure the message is packaged to drive the most engagement. For the Unilever Project Sunlight campaign, it created a hub and curated social media chat... Continue reading at 'AdWeek'
[ AdWeek | 2014-10-14 00:00:00 UTC ]
News tagged with:
#magic touch
#daily basis
#business development
Rocketing to the top of this month’s list of bestselling audiobooks—and snatching the #1 spot from the mega-selling Bill O’Reilly—is James Patterson and Mark Sullivan’s Private L.A. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#james patterson
##1 spot
For going on a year, LinkedIn has been repositioning its ad business around content marketing. Now it's launching new tools to let advertisers see how they're faring as publishers within its walls.LinkedIn will now start assigning brands content-marketing scores to gauge the effectiveness of... Continue reading at Advertising Age
[ Advertising Age | 2014-03-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing program
#content marketing
#ad business
Two new suits were filed this month against Apple and the five major publishers involved in a 2010 ebook price-fixing conspiracy, raising the possibility of a new ebook antitrust battle involving aggrieved retailers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishers battle
The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian
[ The Guardian | 2014-03-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#communications agency
#step back
#study showing
What's more fun than ordering your next pair of nerd-chic glasses on the Internet? Getting them delivered to you via a magical pneumatic tube, that's what.Much like Warby Parker's flagship SoHo store, its new Upper East Side location has the feel of a luxurious, smartly curated book lover's den.... Continue reading at Fast Company
[ Fast Company | 2014-03-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#paris review
#independent presses
For a 97-year-old magazine publisher, Forbes is no shrinking violet. CEO and president Mike Perlis on why the critics have got it wrong.The post Why Forbes sees a platform approach building its brand, not diluting it appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#magazine publisher
Comedian lambasted for declaring he had never voted will urge readers to 'discard apathy and challenge status quo' in new bookMarx had the Communist Manifesto, Mao his Little Red Book. Now, the comedian Russell Brand, who caused a storm with his declaration that he had never voted and never... Continue reading at The Guardian
[ The Guardian | 2014-03-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#reading books
Russell Brand is writing a new book which will tackle his views on ecology, rioting and “... Continue reading at The Bookseller
[ The Bookseller | 2014-03-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#russell brand
#century signs
The novels landed in series order, with "Divergent" at #1, "Insurgent" at #2, and "Allegiant" at #3. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#series order
#ibooks bestsellers
Viral site’s CEO Eli Pariser talks curation, algorithms and data versus intuition in news publishing. By Stuart DredgeStuart Dredge Continue reading at The Guardian
[ The Guardian | 2014-03-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#news publishing
E-books by Sainsbury’s has sold the brand and social networking elements of ebook site... Continue reading at The Bookseller
[ The Bookseller | 2014-03-11 00:00:00 UTC ]
More news stories like this |
She will address representatives from the over 400 member organizations of the trade association on March 19 in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#trade association
#hillary clinton
Facebook is allowing to Pages to tag one another, but brands and publishers need to judicious in how they use the new feature.The post Facebook rewards brands for tagging appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-02-26 00:00:00 UTC ]
More news stories like this |
Like it or not, viral publisher Upworthy has had a huge influence on the world of online publishing. Spotting that growth, a huge range of copycat sites have emerged attempting to mimic its strategy to build audiences of their own.The post The rise of the Upworthy-clone economy appeared first on... Continue reading at Digiday
[ Digiday | 2014-02-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#build audiences
#online publishing
The "polymath" author will offer "unique insight into critical and commercial success across books, film, and T.V." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#commercial success
Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads... Continue reading at AdWeek
[ AdWeek | 2014-02-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#press release
#neal mohan
#ad business
#palm springs
Apple Inc. faces as much as $840 million in state and consumer antitrust claims related to electronic-book deals with publishers as it continues to oppose a court-ordered monitor in a related U.S.... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-02-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#$840 million
The editorial director of the Online Publishers Association weighs in on whether brands should be in the business of creating copy -- or whether that should be left to a partnership with the pros. The post Should Brands Even Be in the Content Business? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-02-01 00:00:00 UTC ]
More news stories like this |
Ex-employee, who warned Lord Patten about digital initiative in 2012, compares benefits estimates to Enron-style accountingRead the full NAO report on the BBC's handling of the DMI projectRead the written evidence submitted to the PAC for the DMI inquiryThe whistleblower on the failings of the... Continue reading at The Guardian
[ The Guardian | 2014-01-28 00:00:00 UTC ]
More news stories like this |
Brands have spent the past couple of years complaining the content they publish is rarely actually seen by users that like their pages. That's party because Facebook wants those brands to pay for ads, but also because it doesn't want them alienating users with annoying updates asking people to... Continue reading at Digiday
[ Digiday | 2014-01-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#past couple
#images appeared