Upworthy Claims It Can Deliver Its Positive Spin for Brands

At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world. While this tactic has been shown to work for editorial articles—and has drawn guest curators like George Takei and Michelle Obama—the viral purveyors claim it can also change people's opinions about a company. And it's got the attention of clients Unilever, Gap, Pantene and Target. "I wanted to bring that same exact experience on our site to our client," Upworthy's CRO James Marcus explained. "We didn't want them to put a banner ad near that experience: We wanted them to have that same experience." Upworthy's advertising package, the Upworthy Collaborations program, is a "strategic bundle" of digital media methods that it knows works for its readership. The company claims that on average, brand content gets 3.5 times more overall views and 2.9 times more attention-minutes above the site average. In addition, these sponsored materials get three times as many social shares. And, according to Marcus, the company is seeing a 50 percent to 100 percent lift from topline brand awareness—and a 15 percent to 25 percent increase in positive associations with the brand. Luger explained that brands come to them with their content, and Upworthy uses its magic touch to make sure the message is packaged to drive the most engagement. For the Unilever Project Sunlight campaign, it created a hub and curated social media chat... Continue reading at 'AdWeek'

[ AdWeek | 2014-10-14 00:00:00 UTC ]
News tagged with: #magic touch #daily basis #business development

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Self-publishing surging to 31% of ebook market, claims report

Hugh Howey says his study, based on calculation of Amazon sales, shows 'real progress' for authors who have chosen to go it aloneA new report claims that self-published authors have surged to 31% of ebook sales on Amazon.com, and are now earning more ebook royalties than writers published by the... Continue reading at The Guardian

[ The Guardian | 2014-07-18 00:00:00 UTC ]
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Time Inc. Creates Native Ad Group to Forge Programs Across Brands

Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr.... Continue reading at Advertising Age

[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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Publishers Claim Apple Order Illegally Hobbles Return to Agency Model

In appeal filings last week, lawyers for Simon & Schuster and Macmillan contend that Judge Denise Cote's injunction against Apple has made a timely return to a “no-discount” agency model for ebooks all but impossible. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-01 00:00:00 UTC ]
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5 brands becoming news publishers in their own right

Five brands that are encroaching on established publishers' turf by starting their own content sites. The post 5 brands becoming news publishers in their own right appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-27 00:00:00 UTC ]
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Pubs could deliver more future library services

More library services could be delivered in local pubs and shops according to the chair of a... Continue reading at The Bookseller

[ The Bookseller | 2014-06-26 00:00:00 UTC ]
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New Amazon terms amount to 'assisted suicide' for book industry, experts claim

Report says publishers under heavy pressure to make damaging concessions including giving online retailer rights to print on demandBritish authors have condemned as "deeply worrying" reports that Amazon is now pressing for improved terms from publishers in the UK, as its showdown with Hachette... Continue reading at The Guardian

[ The Guardian | 2014-06-25 00:00:00 UTC ]
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Barnes & Noble to spin off Nook tablets

Bookseller Barnes & Noble Inc said it would spin off its Nook tablets and college books business, sending its shares up about 8 percent in early trading. Continue reading at Baltimore Sun

[ Baltimore Sun | 2014-06-25 00:00:00 UTC ]
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Why Upworthy Wants To Kill The Pageview

The social do-gooder just released its "attention minutes" source code. You paying attention?Clicks and pageviews are still the standard metric most online publishers use in valiant attempts to convince advertisers to write them checks so that they can keep the lights on. When pageviews are... Continue reading at Fast Company

[ Fast Company | 2014-06-24 00:00:00 UTC ]
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Booksellers Try To Stake Their Claim on 'The Silkworm'

Now that pub date is here, indies have a chance to show that they can compete with Amazon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-19 00:00:00 UTC ]
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Editor in Chief Craig Marks: Print 'Stands in the Way of Where Spin Needs to Be'

It's time to let go of the idea that music outlet Spin is meant to be a print magazine, according to newly appointed editor in chief Craig Marks. "It's very, very hard to break up with print," he said. "But to hold onto print and to have an even kind of romantic relationship with it probably... Continue reading at AdWeek

[ AdWeek | 2014-06-17 00:00:00 UTC ]
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Supreme Court Delivers Key Free Speech Decision

The decision affirms that a person, organization or business should not have to risk prosecution to challenge the Constitutionality of a law with First Amendment implications. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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4 Brands Bet on Social and Mobile to Boost Father’s Day Campaigns

Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek

[ AdWeek | 2014-06-13 00:00:00 UTC ]
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Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
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PRH unveils new branding

Penguin Random House has unveiled its new global logo, a wordmark design described as delivering... Continue reading at The Bookseller

[ The Bookseller | 2014-06-03 00:00:00 UTC ]
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BEA 2014: Gregory Maguire Delivers Another Wicked Fairy Tale

It’s been seven years since Gregory Maguire has been to BEA, he thinks, but he’s looking forward to it, comparing the show to the most festive New Year’s Eve celebration. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Diamond, Trajectory Partner to Deliver Digital Comics

Diamond Comics Distributors, the dominant distributor to the comics shop market, has reached a multi-year agreement with Trajectory, a digital publishing and distribution vendor, to offer conversion and global digital distribution for print comics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
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Learn to Leverage Your Niche Media Brand at FOLIO:’s Growth Summit

FOLIO: has organized a one-day event in Chicago this summer to help niche media publishers leverage the newest strategies to help build stronger brands via techniques for boosting revenue growth, controlling costs and transforming a business without losing the core vision. Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-23 00:00:00 UTC ]
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