At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world. While this tactic has been shown to work for editorial articles—and has drawn guest curators like George Takei and Michelle Obama—the viral purveyors claim it can also change people's opinions about a company. And it's got the attention of clients Unilever, Gap, Pantene and Target. "I wanted to bring that same exact experience on our site to our client," Upworthy's CRO James Marcus explained. "We didn't want them to put a banner ad near that experience: We wanted them to have that same experience." Upworthy's advertising package, the Upworthy Collaborations program, is a "strategic bundle" of digital media methods that it knows works for its readership. The company claims that on average, brand content gets 3.5 times more overall views and 2.9 times more attention-minutes above the site average. In addition, these sponsored materials get three times as many social shares. And, according to Marcus, the company is seeing a 50 percent to 100 percent lift from topline brand awareness—and a 15 percent to 25 percent increase in positive associations with the brand. Luger explained that brands come to them with their content, and Upworthy uses its magic touch to make sure the message is packaged to drive the most engagement. For the Unilever Project Sunlight campaign, it created a hub and curated social media chat... Continue reading at 'AdWeek'
[ AdWeek | 2014-10-14 00:00:00 UTC ]
News tagged with:
#magic touch
#daily basis
#business development
Nobel laureate slams ‘slanderous’ New York Times Book Review article that repeated information from the Daily MailNobel laureate Mario Vargas Llosa has been forced to deny that he sold a story to Hola! magazine in Spain, and that he announced a new relationship on Twitter, following a review in... Continue reading at The Guardian
[ The Guardian | 2015-08-24 00:00:00 UTC ]
More news stories like this |
Among his other talents, Amazon CEO Jeff Bezos has been an effective public face of his company. No matter what you may have heard about Amazon, it was hard not to smile when Bezos brought his infectious laugh to such venues as The Tonight Show with Jay Leno and The Daily Show with Jon... Continue reading at Advertising Age
[ Advertising Age | 2015-08-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#jon stewart
#daily show
#tonight show
DNA findings give new credibility to 'The President's Daughter,' a controversial 1928 memoir. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-08-20 00:00:00 UTC ]
More news stories like this |
That's in part thanks to Ms. Wang, a former lifestyle and fashion journalist with a master's degree in digital publishing from New York University. Ms. Wang also worked at Vogue China as integrated marketing sales manager.As head of international business development at Tmall, Ms. Wang has... Continue reading at Advertising Age
[ Advertising Age | 2015-08-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#chinese consumers
#sell online
#york university
#digital publishing
The publisher’s chief executive on taking his titles on to fresh platforms, the future for a free NME – and why he has been poring over vintage comicsMarcus Rich, the chief executive of Marie Claire publisher Time Inc UK, has been spending a lot of time buried in the company’s vast archives... Continue reading at The Guardian
[ The Guardian | 2015-08-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#numerous occasions
#dating back
#marcus rich
Local newspaper publisher reports operating profits down 4.3% to £27m in first half to 3 July, but digital audience grows by more than 20%Johnston Press has said it has seen an improvement in trading since issuing a warning to investors that sent its shares tumbling last month, although ad... Continue reading at The Guardian
[ The Guardian | 2015-08-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ad revenue
#profit warning
#7% year
US writer Catherine Nichols has revealed that she received eight times as many responses by sending out her manuscript to agents under a man’s name than when sending it out under her own name. In an essay for Jezebel, Nichols said she sent query letters to 50 agents under her own name,... Continue reading at The Bookseller
[ The Bookseller | 2015-08-07 00:00:00 UTC ]
More news stories like this |
Thriller author Steve Hamilton's decision to abruptly pull his October novel from his longtime publisher underscores a growing issue in the business: Are traditional publishers doing enough to support established authors? Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#traditional publishers
Can an online ‘safe space’ be both selective and preoccupied with inclusivity? That’s a question that Binders Full of Women Writers is trying to sort out after a member published an article about the Facebook groupThe first rule of Binders Full of Women Writers is: you do not talk about Binders... Continue reading at The Guardian
[ The Guardian | 2015-08-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fight club
#public media
First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly... Continue reading at AdWeek
[ AdWeek | 2015-07-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#follow trends
#short form
#longer period
#decade ago
Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter... Continue reading at AdWeek
[ AdWeek | 2015-07-17 00:00:00 UTC ]
More news stories like this |
If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how... Continue reading at AdWeek
[ AdWeek | 2015-07-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#consumer engagement
#web pages
Publisher merges brands to more closely align with its trade show. The post Why Informa Is Putting Events at the Center of Its Media Brands appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#trade show
#closely align
#media brands
U.K.-based publisher buys FRA, looks to leverage for U.S. growth. The post Wilmington Strengthens U.S. Position With Acquisition appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-08 00:00:00 UTC ]
More news stories like this |
How do you brand the digital book of the future? 50% old school, 50% new school.From a design standpoint, Kindle books aren't radically different than their print counterparts. Letters are rendered in pixels rather than ink, and are somewhat adjustable. But otherwise, a digital a book is the... Continue reading at Fast Company
[ Fast Company | 2015-07-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital brands
#traditional publisher
#print counterparts
#digital book
You’ve read books in print. You might have read books online or on a mobile device. But until now you probably haven't read a book on Instagram. Jason Sperling, executive creative director at agency RPA, today began publishing his new 160-page book, “Look at Me When I'm Talking to You,”... Continue reading at Digiday
[ Digiday | 2015-06-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#makes sense
#mobile device
#brands appeared
Roberta Kaplan, who argued the historic defeat of the Defense of Marriage Act in 2013, offered a powerful opening keynote speech at the 2015 ALA annual conference in San Francisco, just hours after a historic Supreme Court decision legalized same-sex marriage. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#marriage act
#historic defeat
#historic day
After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same. In a presentation at Cannes Lions this week, Facebook's chief product officer Chris Cox showed ad buyers mock-ups of a new mobile format that takes over a screen... Continue reading at AdWeek
[ AdWeek | 2015-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#chris tuff
#content users
#advertisers today
#tv budgets
Viral sensation Upworthy has seen its traffic decline from a peak of 50 million last summer. But that hasn’t stopped others from jumping on Upworthy’s successful formula. One of the biggest knockoffs is Germany’s Heftig.co, which claims 50 million monthly uniques worldwide since launching a year... Continue reading at Digiday
[ Digiday | 2015-06-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#social publishers
#half ago
#traffic decline
#mind appeared
Heinz is apologizing after a German man scanned a QR code on the back of one its ketchup bottles -- and it directed him to porn. The company blamed it on an expired domain and offered him a free bottle of ketchup. Heinz isn’t the first -- nor is it, we hope, the last -- brand or publisher to... Continue reading at Digiday
[ Digiday | 2015-06-19 00:00:00 UTC ]
More news stories like this |