Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage

Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-12-24 00:00:00 UTC ]
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PRH Continues Digital Consumer Outreach with #BooksConnectUs Campaign

Penguin Random House's efforts to to pivot to a new, digital normal are some of the broadest in the publishing business thus far, and its #BooksConnectUs initiative, which will turn two months old on May 20, is its connective tissue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-14 04:00:00 UTC ]
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On the Importance of People and Place: An Encounter with Sarah Davis-Goff

I MET SARAH DAVIS-GOFF, novelist and editor, at a café in Dublin to talk about publishing, her recent novel, and the particular moment Irish literature is having. After our drinks — she had a soy latte, I drank green tea — she pushed open the door, exposing a scar on her wrist. “I got it […] The... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-05-02 17:00:06 UTC ]
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20 brand-new books hitting shelves today.

The days in quarantine would all blend together if it weren’t for Tuesday, which is the day new books hit the (now metaphorical) shelves. Here are a few of the titles dropping today. You can get them from your local indie and/or Bookshop (which, by the way, has now raised over one million... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-28 13:57:38 UTC ]
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Virtual author events continue to roll in

In the weeks since coronavirus took over and everyone went into lockdown, The Bookseller's events site BookGig has seen an influx of virtual event listings.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-26 18:11:33 UTC ]
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HQ bags Brand's practically perfect Poppins book

HQ has bagged a second book by comedian Katy Brand, billed as part manifesto, part celebration of Mary Poppins. Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 12:45:31 UTC ]
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Former Book People c.o.o. Sarah Walden launches packager Noodle Fuel

Sarah Walden, the former chief operating officer of the Book People, has launched a new creative consultancy and book packager called Noodle Fuel.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 12:15:49 UTC ]
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Coronavirus continues to take its toll on the media industry

It’s hard to imagine an industry more poorly prepared for the arrival of a global pandemic than the media business. Even before “coronavirus” became a household word, the industry was already reeling from a series of body blows, most of them delivered by Google and Facebook and their dominance... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-04-20 11:45:00 UTC ]
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Michelle Obama will read your kids a story by video on Mondays

Former First Lady Michelle Obama will be reading children's books in a weekly series of videos for Penguin Random House and PBS Kids through May 11. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-04-17 20:08:16 UTC ]
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As brands block coronavirus, streaming app Newsy opens an ad slot free from bad news

Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age

[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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Los Angeles Times Book Prizes Revealed on Twitter

As the country shelters in place during the COVID-19 crisis, the Los Angeles Times unveiled the winners of its 40th Annual Book Prizes on Twitter this morning, among them Marlon James, Ilya Kaminsky, and Ben Lerner. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-17 04:00:00 UTC ]
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HQ acquires 'inspirational and enlightening' non-fiction from Sarah Cruddas

HQ, and imprint of HarperCollins, will publish the first adult non-fiction book by space journalist and TV presenter Sarah Cruddas.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-07 19:08:41 UTC ]
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Jason Reynolds asked his Twitter followers if they needed groceries. A flood of requests sparked an outpouring of generosity.

“It’s been a reminder that people are inherently good,” the best-selling author said. Continue reading at The Washington Post

[ The Washington Post | 2020-04-03 20:34:59 UTC ]
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Amazon Charts: Mantel's reign continues as Kay boomerangs back

Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the Amazon Charts' Most-Sold: Fiction number one, as Adam Kay's This is Going to Hurt bounces back up into the Most-Sold: Non-Fiction top spot. Continue reading at The Bookseller

[ The Bookseller | 2020-04-02 03:13:55 UTC ]
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Complex’s Rich Antoniello’s recipe for media in crisis: ‘Brand plus brains plus balance sheet’

For publishing companies to survive a global crisis like the one we're in, Rich Antoniello's formula is 'brand, plus brains, plus balance sheet." He would know, having stewarded Complex through the 2008 financial crisis as CEO, the role he still holds now. But compared to that, the downturn... Continue reading at Digiday

[ Digiday | 2020-03-31 04:00:00 UTC ]
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Challenger Brands Have More Options as Demand for Digital Content in the Tech Age Grows

The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek

[ AdWeek | 2020-03-27 14:55:42 UTC ]
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Huq hosts videos to entertain home schooling children

Former “Blue Peter” presenter turned children's writer Konnie Huq is hosting a series of videos called "Science, Scribbles and Stories" to keep children entertained and educated over the coming weeks. Continue reading at The Bookseller

[ The Bookseller | 2020-03-25 17:40:02 UTC ]
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PA 'strengthens platform' with new branding

The Publishers Association has unveiled a brand and website redesign, including a new logo, icon and colour scheme that have been chosen "to reflect the creativity and dynamism of the publishing industry". Continue reading at The Bookseller

[ The Bookseller | 2020-03-25 01:18:09 UTC ]
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The Coronavirus Continues to Disrupt the Book Business

For the second time in two weeks, the new coronavirus has forced the cancellation of a major international book publishing conference—and made clear to publishers that these issues aren't going anywhere for a while. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-13 04:00:00 UTC ]
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Lynda La Plante | 'Bonnier have really encouraged me to get online, to go on Twitter and try new things'

Lynda La Plante's next novel for Bonnier UK sees the beloved crime writer set to reach new readers after the recent 'Widows' rework Continue reading at The Bookseller

[ The Bookseller | 2020-03-12 16:52:09 UTC ]
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Meredith Continues to Invest in Print With Latest Food & Wine Upgrade

As many magazine publishers continue to look for ways to cut costs by scaling back frequency, thinning their books, and reducing their overall quality, Meredith isn't convinced that's the only way forward. Food & Wine, a brand the company took over when it acquired Time Inc. in 2018, is the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-12 14:16:40 UTC ]
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