Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage

Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-12-24 00:00:00 UTC ]
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Other news stories related to: "Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage"

What Brands Can Learn From NASA’s Marketing of the Apollo Missions

The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek

[ AdWeek | 2020-09-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #science fiction #dark side #late 1950s #cold war

News Corp troops turn their fire on Catherine Andrews for daring to use Twitter | Weekly Beast

‘Mrs Dan’ called a ‘mean girl’ for liking positive tweets about her husband. Plus, AM and PM escape the big cities“A ban from Mrs Dan” were the words on the front page of the Australian on Thursday, pointing to a column inside that took issue with Catherine Andrews, the wife of the Victorian... Continue reading at The Guardian

[ The Guardian | 2020-09-11 02:08:51 UTC ]
More news stories like this | All news stories tagged with: #news corp #daniel andrews #front page #victorian premier

Community-based providers push to continue behavioral health reforms

Plus: EmblemHealth, Somos ink value-based deal Northwell's Feinstein Institutes designated key aging-research center, gets $1.7M to fund pilots Covid-19 challenges Montefiore's... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2020-09-10 09:30:00 UTC ]
More news stories like this | All news stories tagged with: #somos

In ‘Not a Novel,’ Jenny Erpenbeck continues to evolve

The celebrated author of “Go, Went, Gone” has delivered a captivating “memoir in pieces.” Continue reading at The Washington Post

[ The Washington Post | 2020-09-08 15:55:51 UTC ]
More news stories like this | All news stories tagged with: #celebrated author

Black Lumascape Compiles All Black-Owned Ad-Tech Firms in a Continuously Updating Chart

As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek

[ AdWeek | 2020-09-03 12:30:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #george floyd #terence kawaja

BA launches #ChooseBookshops video ahead of bumper autumn

The Booksellers Association has released a video encouraging the public to visit bookshops, as the industry prepares for spate of "super Thursdays" this autumn.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-28 00:25:22 UTC ]
More news stories like this | All news stories tagged with: #booksellers association #bumper autumn

The World’s Biggest Brands Are Spending More in Programmatic

Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek

[ AdWeek | 2020-08-20 15:32:30 UTC ]
More news stories like this | All news stories tagged with: #digital media #biggest brands #programmatic advertising

Nigel Roby Sells the UK’s ‘The Bookseller’ to Stage Media Company

Calling his ownership and management of The Bookseller 'the greatest privilege of my working life,' Nigel Roby sells The Stage's Hugh Comerford. The post Nigel Roby Sells the UK’s ‘The Bookseller’ to Stage Media Company appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-07 09:05:55 UTC ]
More news stories like this | All news stories tagged with: #bookseller #working life

The Bookseller acquired by publisher of the Stage

The Bookseller has been acquired by the publisher of theatre magazine the Stage, in a move that will see the 162-year-old book trade newspaper join forces with the 140-year-old brand. Continue reading at The Bookseller

[ The Bookseller | 2020-08-06 12:20:48 UTC ]
More news stories like this | All news stories tagged with: #bookseller #book trade

Why alternative asset managers need a tech-enabled command center

Have you ever noticed how many scenes in science fiction and military movies take place in a command center? Whether it’s a fictional character like Captain Kirk aboard the USS Enterprise or a real-life crisis unfolding in the White House situation room, the command center plays a critical role... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-08-03 07:00:00 UTC ]
More news stories like this | All news stories tagged with: #science fiction #fictional character #critical role

JKP, Sheldon and John Murray roll out video series to promote mental wellbeing

Mental health experts published by Jessica Kingsley Publishers, Sheldon Press and John Murray Learning are participating in a new weekly online video series offering free mental health support, an initiative devised for the "tough times" many are experiencing during the pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-07-29 07:05:00 UTC ]
More news stories like this | All news stories tagged with: #tough times #video series

DK continues charity walk tradition with support for The Black Curriculum

More than 150 staff at DK took part in the publisher’s annual charity walk this year, raising money for The Black Curriculum, a social enterprise founded to address the lack of black British history in the UK curriculum.  Continue reading at The Bookseller

[ The Bookseller | 2020-07-26 12:15:19 UTC ]
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Bookstat chart: Rankin's House party continues

Ian Rankin’s In a House of Lies (Orion) has taken out a mortgage in the Bookstat e-book chart number one spot, reigning for a second week running. Continue reading at The Bookseller

[ The Bookseller | 2020-07-22 19:28:58 UTC ]
More news stories like this | All news stories tagged with: #e-book #week running #bookstat chart #ian rankin

Wave.tv Secures $32 Million to License, Acquire Sports Media Brands

With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in... Continue reading at AdWeek

[ AdWeek | 2020-07-22 14:00:38 UTC ]
More news stories like this | All news stories tagged with: #digital media

Deep Dive: As crisis continues, publishers see some promising green shoots

Digiday’s Deep Dive: European Publishing is a collection of videos, presenter slides and a guide of key takeaways produced by our editors from the Digiday Publishing Summit Europe Live that provides valuable tips and key insights so you’re prepared for what's to come in publishing. The post Deep... Continue reading at Digiday

[ Digiday | 2020-07-22 04:01:00 UTC ]
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His Book Is a Bestseller, But John Bolton's Legal Fight Continues

John Bolton's book 'The Room Where It Happened' is a bestseller, but the author's legal fight against the government is not over. In a July 16 motion, the former U.S. National Security Adviser, who still faces an effort to seize his royalties, has asked a federal court in Washington, D.C., to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-21 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #federal court #legal fight #john bolton

Walliams still in top spot, as print sales surge continues

In a week when print once again maintained sky-high sales, posting a 16% rise in value against the same week in 2019, and a 14.3% jump in volume, David Walliams and Tony Ross' The World's Worst Parents (HarperCollins) racked up a second week as the UK Official Top 50 number one. Continue reading at The Bookseller

[ The Bookseller | 2020-07-14 01:48:14 UTC ]
More news stories like this | All news stories tagged with: #print sales #tony ross #david walliams

In ‘Becoming Duchess Goldblatt,’ a Twitter celebrity is ready for her close-up — but her creator remains a mystery

“Becoming Duchess Goldblatt” blends a fictional character’s signature wit with an author’s real grief. Continue reading at The Washington Post

[ The Washington Post | 2020-07-08 15:28:33 UTC ]
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‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight

Rampant keyword blocking is a symptom of the open marketplace, but news publisher pages are dense and they won’t be pulling inventory out anytime soon. The post ‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-07-07 04:01:07 UTC ]
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