Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-12-24 00:00:00 UTC ]
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Brand has always been a complex thing in the book world. Most publishers lack widespread brand recognition beyond the industry, with the obvious exception of Penguin. Many prefer to dilute their brand with numerous sub-brands in the form of imprints, rather than consolidate under one bigger... Continue reading at The Bookseller
[ The Bookseller | 2021-03-11 13:19:53 UTC ]
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As A Mighty Blaze celebrates its first year of promoting authors and books, it continues to grow, with new projects planned that include a conference educating book people on how to maximize their social media presence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
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Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek
[ AdWeek | 2021-03-01 21:30:00 UTC ]
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This new play based on Martin McKenna’s memoir tells a difficult story with theatrical skill and artistic heart. Continue reading at The Conversation
[ The Conversation | 2021-03-01 05:56:16 UTC ]
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In Ide’s fifth novel about Isaiah Quintabe, the private investigator’s search for peace proves elusive. Continue reading at The Washington Post
[ The Washington Post | 2021-02-26 13:00:00 UTC ]
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The violent state arrest of the Georgian opposition leader prompts a message of alarm to the world publishing community from Tbilisi. The post Georgian Publishers and PEN Center Protest Nika Melia’s Arrest appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-02-23 16:37:38 UTC ]
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Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:46:05 UTC ]
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The follow-up to “The Sympathizer” finds a former Vietnamese spy working as a drug dealer in Paris. Continue reading at The Washington Post
[ The Washington Post | 2021-02-22 11:28:53 UTC ]
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Unbound has launched a pre-order campaign for the complete scripts and official companion to lockdown hit TV series “Staged” with David Tennant and Michael Sheen. Continue reading at The Bookseller
[ The Bookseller | 2021-02-21 22:05:29 UTC ]
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MOST NOVELISTS WHO want to embed sophisticated ideas in their fiction resort to long stretches of dialogue. In the traditional philosophical novel, loquacious characters are the vehicles for politics or principles. Sarah Moss is different. She favors realism and interiority. In each of her... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2021-02-21 13:30:51 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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21 Black Futures, a new stage anthology by CBC and Toronto's Obisidan Theatre Company, brings together 63 Black artists from across the country to answer the question "What is the future of Blackness?" Its creation also directly addresses, and... Continue reading at CBC
[ CBC | 2021-02-16 09:00:00 UTC ]
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Founded five years ago as a home for entrepreneurial authors, Radius Book Group has published dozens of successful nonfiction books. (Sponsored.) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-15 05:00:00 UTC ]
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The trade is continuing to face lengthy delays exporting books to Europe following the end of the post-Brexit transition period, with Amazon understood to have made changes to its purchasing to mitigate the issue. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 23:27:28 UTC ]
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Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-10 05:01:00 UTC ]
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Reading choices for your night in — whether you like sweet, steamy or need a good cry. Continue reading at The Washington Post
[ The Washington Post | 2021-02-05 13:00:00 UTC ]
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Tired of the subtweets? The peevish reviews? The [gasp] indecorous email sign-offs? Do you wish the literary world would just conduct its brawls out in the open for all to see? Well, now you can fight along at home with Street Writer, Maxwell Neely-Cohen’s absolutely wonderful literary homage to... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-04 14:06:11 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. 'Party in the U.S.A. ' Good morning! Remember last week when we reported... Continue reading at Advertising Age
[ Advertising Age | 2021-01-26 11:00:00 UTC ]
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Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher - so why can’t our industry? Continue reading at Media Week
[ Media Week | 2021-01-21 11:38:36 UTC ]
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