Publishers have flooded Twitter with video clips this week as they cover police shootings of civilians in Louisiana and Minnesota, and a shooting in Dallas Thursday night that killed five police officers. To help viewers stay informed, Twitter's recently-launched Watch Mode seems to be getting its first test from major news outlets. The feature groups similar clips together, much like Facebook's suggested video feature. The videos autoplay silently in Twitter newsfeeds. When users click on a clip, the sound comes on and a landing page appears with more videos at the bottom. Here's what clicking on a clip from ABC News looked like this morning: The move underscores the growing importance of social video in covering—and learning about—national tragedies. Recommended videos are only running in Twitter's iPhone app, and only appear when users click on clips directly from the newsfeed. They look similar to a feature Facebook rolled out last year called suggested video that bundles clips and ads into a stream. Similar to YouTube's revenue sharing program, Facebook gives publishers 55 percent of the revenue made from those ads. At the time of press, ads were not appearing in Twitter's recommended video player. Continue reading at 'AdWeek'
[ AdWeek | 2016-07-08 00:00:00 UTC ]
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In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth... Continue reading at AdWeek
[ AdWeek | 2015-08-20 00:00:00 UTC ]
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App that would allow publishers to highlight and push news events to Facebook users is said to be in alpha-stage testingFacebook could be preparing to take on Twitter at its own game, with a standalone news application for mobile phones.The product, which is reportedly in “alpha” stage testing... Continue reading at The Guardian
[ The Guardian | 2015-08-12 00:00:00 UTC ]
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The best things on the Internet this week, curated by Fast Company employees. Erica BoekePhoto: Celine Grouard for Fast Company Name: Erica Boeke Role at Fast Company: Associate publisher, Global Marketing. Among other things, I get to work with our partners on the fun stuff—like the Fast... Continue reading at Fast Company
[ Fast Company | 2015-07-31 00:00:00 UTC ]
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Woven Digital, the publisher behind Uproxx, views Facebook as its primary video-distribution vehicle. It drew more than 20 million views across 10 videos in April, far more than on YouTube or its own site. While Facebook has yet to introduce a video ad product for publishers, Woven CEO Scott... Continue reading at Digiday
[ Digiday | 2015-04-30 00:00:00 UTC ]
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Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV with new video options, smaller ad companies are following suit. A GIF showing the new video... Continue reading at AdWeek
[ AdWeek | 2015-04-28 00:00:00 UTC ]
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Hachette UK is working with Twitter to launch a series of videos featuring its authors talking about what they are writing live from their location using Twitter’s new Periscope app. Continue reading at The Bookseller
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
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Nikao Yang is the senior vice president of global marketing at Opera Mediaworks and senior vice president of business development and marketing. “Scrolling the feed” is the new flicking through TV channels with a remote. It’s the alternative to flipping the pages in a magazine. It’s even... Continue reading at Digiday
[ Digiday | 2015-04-02 00:00:00 UTC ]
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"@TheBuzzer," a Fox Sports network show that exists almost entirely on social platforms, has reduced its output on YouTube over the past several months in favor of publishing videos directly to Facebook and Twitter. In doing so, it has found that Twitter is best for videos about breaking news... Continue reading at Digiday
[ Digiday | 2015-03-12 00:00:00 UTC ]
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Twitter on Monday began giving publishers the ability to embed Twitter video on their sites, meaning YouTube and Facebook now have some new competition in the category. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-03 00:00:00 UTC ]
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At its heart, Twitter seems to be suffering from some sort of existential crisis, struggling to work out if it's a social network, a messaging service or a publishing platform. Today sees the company launch two features that, if we're honest, only re... Continue reading at Engadget
[ Engadget | 2015-01-27 00:00:00 UTC ]
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Hachette has partnered with Gumroad, a company that enables direct sales through Twitter, to see if the social media platform can sell books. The post Hachette Tests if Gumroad Can Sell Books on Twitter appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-10 00:00:00 UTC ]
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Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek
[ AdWeek | 2014-09-15 00:00:00 UTC ]
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Recommended Reading highlights the best long-form writing on technology and more in print and on the web. Some weeks, you'll also find short reviews of books that we think are worth your time. We hope you enjoy the read. Colombia's High-Tech... Continue reading at Engadget
[ Engadget | 2014-07-06 00:00:00 UTC ]
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The best things on the Internet this week, curated by Fast Company employees. Scott MebusPhoto by Celine Grouard for Fast Company Name: Scott Mebus Role at Fast Company: Head of video and TV Twitter: @scottmebus Titillating Fact: I wrote a children's book series, The Gods of Manhattan, about a... Continue reading at Fast Company
[ Fast Company | 2014-06-21 00:00:00 UTC ]
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The children's laureate Malorie Blackman, on how to get kids reading on world book day Continue reading at BBC World
[ BBC World | 2014-03-06 00:00:00 UTC ]
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Six years and 900 pages on, there ended up being two million reasons why this first-time author would have been glad to have stuck with the written word. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2013-11-12 00:00:00 UTC ]
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HGTV Magazine is jumping on the e-commerce and social sharing trend. Its November issue, which hits newsstands Oct. 22, will let readers shop and share from the pages using technology from digital watermarking provider Digimarc. Digimarc did a similar deal with Hearst Magazines sibling pub... Continue reading at AdWeek
[ AdWeek | 2013-10-21 00:00:00 UTC ]
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'Saving Mr. Banks' stars Tom Hanks as Walt Disney and Emma Thompson as 'Poppins' author P.L. Travers in the story of how the children's book became a Disney film. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-17 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 02/09/2011 - 07:55 The Galaxy National Book Awards ceremony will not be broadcast in full this year, instead being showcased in a six-part series on More4, with submissions for the awards closing on 16th September. The six-part series,... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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‘Maman & Me’ author Roya Shariat talks about writing her cookbook while overseeing social impact and partnerships at Glossier. From the time she sat down with Glossier founder Emily Weiss for a job interview, Roya Shariat told anyone who would listen that her dream was to write a cookbook.... Continue reading at Fast Company
[ Fast Company | 2023-10-25 18:15:00 UTC ]
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