TV's Ad Market Remains Muted in Time Warner Results

The tepid ad market is continuing to give cable networks fits as they work to sell the commercial time they didn't book in the upfront, when advertisers shop for the upcoming TV season. Sales executives have been looking for strong growth in the so-called scatter market after a sluggish upfront market last summer.In a conference call with investors to discuss Time Warner's latest quarterly earnings on Wednesday, Time Warner CFO Howard Averill said ad rates in the scatter market are "up mid- to high-single-digits over upfront [pricing], while [dollar] volume is moderate."Mr. Averill said he anticipated a flat market in the near term, with ad sales likely to show "modest improvement" going forward. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-12 00:00:00 UTC ]
News tagged with: #strong growth #conference call #flat market #ad sales

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Small Bookstores Struggle for Niche in Shifting Times

Morgan Entrekin, holding book, publisher at Grove/Atlantic, met with booksellers at the Winter Institute book fair last week. Continue reading at The New York Times

[ The New York Times | 2011-01-24 00:00:00 UTC ]
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Pearson performing well across "anaemic" market

Pearson, the publisher of the Financial Times, said it expects its headline company operating profits to balloon by around 20% in 2010, helped by the performance of its flagship business newspaper. Continue reading at Media Week

[ Media Week | 2011-01-19 00:00:00 UTC ]
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Time to Change Co-op?

After several stark years in which stores like Cody's in San Francisco and Davis-Kidd Booksellers in Nashville closed and the nation's second largest chain is teetering more than ever, publishers and booksellers are looking for new ways to work together. Continue reading at Publishers Weekly