Unlike his buttoned-up peers in the executive suite at Hearst, Troy Young doesn't keep an office, nor does he wear designer suits to work. Rumors have even spread that he insisted on a contract provision saying he didn't need to wear a necktie. He says there's nothing about ties in the contract -- though he claims to not own any.But that's not the only reason Mr. Young, hired in May by the privately held owner of Cosmopolitan and Esquire, is alien to the opulent Hearst Tower. His charge as president of Hearst Digital is to infuse a 126-year-old print brand founded on afternoon newspapers with the mentality and nimbleness of a digital startup. Redesigns of the magazine sites are on the way, as is an entirely new editorial mission for some of its online properties. "There's never been more pressure for Hearst to be good at digital," said Mr. Young.But he could just as well been talking about the entire magazine industry, which is struggling to reinvent in the face of intense challenges online. Media empires like Hearst and Cond Nast are seeing their titles' websites draw fewer visitors than upstarts such as BuzzFeed and Gawker. The industry as a whole is still laboring to recover ground lost during the recession, when ad pages plummeted 26% from 2008 to 2009, according to the Publishers Information Bureau. Through the first half of 2013, pages have declined 4.9%. Digital revenue hasn't proved to be the savior. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-09-24 00:00:00 UTC ]
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Egmont has appointed Stephanie Gauld, the former head of Disney Online Studios, to the newly... Continue reading at The Bookseller
[ The Bookseller | 2012-09-14 00:00:00 UTC ]
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The San Francisco Chronicle launched its 49ers Insider digital magazine last week in advance of the team’s season-opener against the Green Bay Packers on Sunday. Continue reading at Folio Magazine
[ Folio Magazine | 2012-09-11 00:00:00 UTC ]
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Hachette Book Group chairman and c.e.o. David Young will return to the UK to head up Orion next... Continue reading at The Bookseller
[ The Bookseller | 2012-09-10 00:00:00 UTC ]
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HarperCollins has created a new role for Eric Winbolt to emphasise its focus on digital... Continue reading at The Bookseller
[ The Bookseller | 2012-09-07 00:00:00 UTC ]
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Singularity & Co aims to rescue near-extinct 20th century sci-fi titles to ensure they still exist in the next one. Established from a Kickstarter campaign, the small team has already digitized and published A Plunge Into Space and The Torch, both with new cover art, while its third title... Continue reading at Engadget
[ Engadget | 2012-09-04 00:00:00 UTC ]
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Eli Horowitz does not think of himself as someone who “fetishizes the book.” But he’s also seen what books become, in digital form, and has not always been impressed. A former managing editor and publisher at McSweeney’s, Horowitz describes much of what he has seen in the digital revolution in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-01 00:00:00 UTC ]
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In recent weeks a number of big consumer magazine and newspaper publishers have expanded their ability to deliver digital advertising in a variety of formats with acquisitions and investments in digital ad platforms. The deals continue a long-term tr ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-31 00:00:00 UTC ]
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Templar is readying its first ebook picture book releases for this autumn, as it... Continue reading at The Bookseller
[ The Bookseller | 2012-08-28 00:00:00 UTC ]
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As the start of the student year approaches, academic booksellers have been warned that shunning... Continue reading at The Bookseller
[ The Bookseller | 2012-08-28 00:00:00 UTC ]
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HarperCollins UK c.e.o. Victoria Barnsley has predicted that half her company’s revenue... Continue reading at The Bookseller
[ The Bookseller | 2012-08-28 00:00:00 UTC ]
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YA promises diversity with historical fiction, paranormal romance, murder mysteries and thrillers.YA promises diversity with historical fiction, paranormal romance, murder mysteries and thrillers. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-08-26 00:00:00 UTC ]
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Analysts have predicted that this Christmas could herald a "real step change" for... Continue reading at The Bookseller
[ The Bookseller | 2012-08-24 00:00:00 UTC ]
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News Corporation is parting company with chief digital officer Jonathan Miller at the end of September, ahead of the separation of its publishing and entertainment business. Continue reading at Media Week
[ Media Week | 2012-08-24 00:00:00 UTC ]
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Hot Key Books has hired Amy Orringer as digital coordinator as the children's publisher... Continue reading at The Bookseller
[ The Bookseller | 2012-08-22 00:00:00 UTC ]
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Magazine publishers have been criticized for being slow to meet advertisers’ demands for performance metrics, but Condé Nast is taking a step in that direction with an investment in Flite, a cloud-based platform that lets brands measure and adjust their ads in real time. Condé Nast has been a... Continue reading at AdWeek
[ AdWeek | 2012-08-20 00:00:00 UTC ]
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In 2008, The Daily Beast launched as an ambitious online effort by magazine legend Tina Brown. That effort took a detour two years ago, when it merged with old-line print publication Newsweek. The result is a publication that has crafted a model tha ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-15 00:00:00 UTC ]
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Oxford University Press children’s books is entering the digital picture book market as the... Continue reading at The Bookseller
[ The Bookseller | 2012-08-10 00:00:00 UTC ]
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Illustrated publishers say the digital market is yet to take off for their businesses, with... Continue reading at The Bookseller
[ The Bookseller | 2012-08-03 00:00:00 UTC ]
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Is there a future for independent bookstores in general and Kepler’s Books in particular? That was the question posed by Future Search leaders Sandra Janoff and Michael Pann-witz to nearly 80 booksellers, publishers, distributors, authors, and community supporters who gathered at the Oshman... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-08-03 00:00:00 UTC ]
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News Corp's digital tablet magazine The Daily is letting go of 50 employees, around 29 per cent of its total, as it streamlines production to focus on its most popular features. Continue reading at Stuff
[ Stuff | 2012-08-01 00:00:00 UTC ]
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