Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening understanding of ad tech fraud among advertisers. Recently, Forrester confirmed advertisers' suspiscions in a study titled "The End of Advertising As We Know It." In it, the analyst firm argues the current backlash against major publishers and ad networks, including Google and Facebook, comes "as advertisers re-examine their digital spend and demand more transparency."This has been a long time coming, and what follows is clear: advertisers must confront the issue of fraud from all angles -- the buy side and the sell side. This must also include a clear-headed assessment of traffic verification services delivered by outside companies.An honest look at traffic verification practices reveals a deeply disturbing conflict of interest, in that their business model rests entirely on scoring as many impressions as possible as either "good" or "bad." In other words, these verification companies are incentivized to keep impression volumes up -- not to solve the underlying fraud issues, which would naturally reduce the number of impressions scored. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-06-23 00:00:00 UTC ]
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At BookNet Canada’s 10th annual Tech Forum, a full-day event in downtown Toronto which took place on Friday, discussions centered around ebook pricing, Millennials’ book buying habits, and how publishers can use technology to more effectively market diverse books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-05 00:00:00 UTC ]
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As the Bologna Book Fair kicks off, download our special report on publishers and books from this year's Guest of Honor country, Germany. The post Download: Bologna Book Fair 2016 Special Issue appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-04 00:00:00 UTC ]
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We asked publishing pros at yesterday's Digiday Publishing Summit for their scout's-honor stance on how they're pitching native, who's buying, and more. Here's what they said in 5 charts. Sponsor content by Nativo. The post Infographic: 50 percent of publishers recruit editors to create native... Continue reading at Digiday
[ Digiday | 2016-04-01 00:00:00 UTC ]
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Social media, once considered the side door to a publisher's site, is rapidly becoming the primary entry point for new readers. These readers move in and out of content differently than traditional web site visitors. Social visitors are new, they’re likely to stay that way, and even if they... Continue reading at Digiday
[ Digiday | 2016-04-01 00:00:00 UTC ]
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From a user's perspective, Facebook Instant Articles are a no-brainer. Just tap the relevant link in your News Feed and the piece is visible immediately. Brilliant. For publishers, however, the feature is a little more complicated. There's a trade-of... Continue reading at Engadget
[ Engadget | 2016-03-31 00:00:00 UTC ]
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A show about the boundary-pushing art of radical Latin American women and another devoted to the science fiction of the Americas are just two of 43 exhibitions and events receiving $8.5 million in grants from the Getty Foundation as part of Pacific Standard Time: Los Angeles/Latin America,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-30 00:00:00 UTC ]
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One gripe publishers have had about fast-loading Facebook Instant Articles is that it’s hard to monetize, especially with native advertising. Publishers will soon have greater ability to run native ads there, though, as ad tech company Polar is extending support for its platform to Instant... Continue reading at Digiday
[ Digiday | 2016-03-29 00:00:00 UTC ]
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A group of French publishers are starting a week long trial against ad blocking. The joint approach was announced in December by online publishing trade body Geste. However it has not set a standard, so all publishers are free to take their own approach. L’Equipe is blocking content unless users... Continue reading at Digiday
[ Digiday | 2016-03-22 00:00:00 UTC ]
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Serving engaging content, experimenting with site design, and improving latency are key in boosting ad viewability. The post IAB Releases New Ad Viewability Tactics for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-22 00:00:00 UTC ]
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After three years behind a paywall, The Sun has had to flip its content strategy to win back the traffic and SEO history it's lost in the interim, to compete in the free-access world. That's meant bringing in more people experienced with digital publishing and creating a centralized team... Continue reading at Digiday
[ Digiday | 2016-03-21 00:00:00 UTC ]
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Magazine giant Hearst is rolling out its native ad product Shared Spaces to all 84 of its global markets, powered by its media operating system. This same same system provides a dashboard through which local editors in each market can continuously comb through what content is trending across... Continue reading at Digiday
[ Digiday | 2016-03-18 00:00:00 UTC ]
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The 2016 Association of National Advertisers (ANA) Masters of Media Conference earlier this month in Florida felt more like a trial. And technology was the defendant. Arguments from the ANA and White Ops revealed just how bad the bot fraud situation is and how it's getting worse. Forrester's Jim... Continue reading at Digiday
[ Digiday | 2016-03-18 00:00:00 UTC ]
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Jennifer Koerber, co-author of 'Emerging Technologies: A Primer for Librarians' offers tips on sifting through the hype surrounding technology developments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
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Print-lovers, rejoice! At a tech festival, no less: The Onion, which stopped publishing a print edition in December 2013, is returning to print for one issue only as part of a partnership with Yoplait's Plenti Oatmeal Meets Greek Yogurt, starting with distribution at South by Southwest... Continue reading at Advertising Age
[ Advertising Age | 2016-03-14 00:00:00 UTC ]
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BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During a keynote at South by Southwest Interactive, BuzzFeed's marketing chief Frank Cooper unveiled... Continue reading at AdWeek
[ AdWeek | 2016-03-13 00:00:00 UTC ]
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The most talked about presentation of yesterday's Digital Book World conference in New York came from Jonathan Taplin, director of the Annenberg Innovation Lab at the University of Southern California, who asked: “Is this tech revolution great for everybody or just a few at the top of the Forbes... Continue reading at The Bookseller
[ The Bookseller | 2016-03-10 00:00:00 UTC ]
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Publishers are divided about what to do about ad blocking, whether it’s follow in the steps of Axel Springer’s Bild and toe the hard line, or unite together and make a stand against to block ad blockers. At Digiday’s Publishing Summit in Bologna this week, we asked Europe's top publishers what... Continue reading at Digiday
[ Digiday | 2016-03-08 00:00:00 UTC ]
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If you visit Playboy.com between now and St. Patrick's Day (March 17), you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be retargeted with a 30-second video commercial from the same marketer. Such retargeting isn't at all new, but... Continue reading at AdWeek
[ AdWeek | 2016-03-08 00:00:00 UTC ]
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Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today. The Menlo Park, Calif.-based company is announcing Offline Actions, which lets Atlas-using marketers upload their own point-of-sale data and view it... Continue reading at AdWeek
[ AdWeek | 2016-03-07 00:00:00 UTC ]
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An increasing aversion to online ads amongst British adults is posing a threat to online publishers, new figures show. The latest figures from IAB in conjunction with YouGov reveal that more than one in five British adults, or 22 percent, are now using ad-blockers, representing a four percent... Continue reading at Betanews
[ Betanews | 2016-03-03 00:00:00 UTC ]
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