Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening understanding of ad tech fraud among advertisers. Recently, Forrester confirmed advertisers' suspiscions in a study titled "The End of Advertising As We Know It." In it, the analyst firm argues the current backlash against major publishers and ad networks, including Google and Facebook, comes "as advertisers re-examine their digital spend and demand more transparency."This has been a long time coming, and what follows is clear: advertisers must confront the issue of fraud from all angles -- the buy side and the sell side. This must also include a clear-headed assessment of traffic verification services delivered by outside companies.An honest look at traffic verification practices reveals a deeply disturbing conflict of interest, in that their business model rests entirely on scoring as many impressions as possible as either "good" or "bad." In other words, these verification companies are incentivized to keep impression volumes up -- not to solve the underlying fraud issues, which would naturally reduce the number of impressions scored. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-06-23 00:00:00 UTC ]
News tagged with:
#ad networks
#including google
#buy side
A number of trade publishers have enjoyed success at the annual D&AD Awards, and will hope to win one of the body’s coveted Pencils at a prize ceremony this evening. Continue reading at The Bookseller
[ The Bookseller | 2018-04-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#trade publishers
#pan mac
The members of Publishing Technology Partners are Ken Brooks, Bill Kasdorf, Thad McIlroy, Bill Rosenblatt, and Bill Trippe, all of whom have over 25 years’ experience working in the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing industry
#experience working
The millennial-aimed publisher has cut its editorial output by two-thirds and now measures videos and stories based on time spent rather than view counts. The post After years of chasing Facebook traffic, Mic goes for ‘deliberate distribution’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#view counts
#time spent
#stories based
From curation to presentation, the personalized magazine app is rethinking how it packages up the world of technology–with professionals in mind. In 2010, when Flipboard debuted, it called itself a “social magazine.” At the time, that meant that it pulled in content from your friends’ Twitter... Continue reading at Fast Company
[ Fast Company | 2018-04-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#facebook feeds
#news source
Can publishing advances sustain literary agencies in Latin America? And could stories of violence be what publishers this season are looking for? These and other issues are discussed by rights specialists among the Bogotá Book Fair fellows. The post Five Bogotá Book Fair Fellows’ Viewpoints on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#rights specialists
#latin america
Facebook plans to try out pre-roll ads -- that is, commercials that play before videos -- in more parts of its service. This comes after it's spent months testing the format in limited places, like the Watch section. In a blog post published today, t... Continue reading at Engadget
[ Engadget | 2018-04-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#facebook plans
#pre-roll ads
#facebook videos
Publishing giant Axel Springer has lost a long-running case seeking to limit the use of Adblock Plus. Continue reading at BBC World
[ BBC World | 2018-04-20 00:00:00 UTC ]
More news stories like this |
From Superman’s first flight to the issue where he lost his job (and that time he made Santa buff), a look back at eight decades of Action ComicsEighty years ago today, the first issue of Action Comics was released, with the now iconic cover showing Superman lifting a car over his head as... Continue reading at The Guardian
[ The Guardian | 2018-04-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#scott snyder
#includes stories
#film releases
#major book
There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst... Continue reading at AdWeek
[ AdWeek | 2018-04-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#golden age
#great minds
#books written
As newsstand sales decline, cover design is now more about catching eyes online than on the street. The post Magazine Covers Sell Your Brand, Not Your Issues appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-04-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#cover design
#issues appeared
[Partner Content] How a regional lifestyle magazine is using lead generation and data appending services to better serve its clients. The post Unlocking the Ad Analytics Ecosystem appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#lead generation
#partner content
Apple News is expanding its DoubleClick for Publishers test to publishers just as they look harder for ways to monetize their content outside of Facebook. The post Apple expands test to sell ads in Apple News appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#apple news
#sell ads
Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!March Madness is well underway and if you're a sports fan of a certain age, chances are you're tracking your decimated bracket along with Bleacher... Continue reading at Advertising Age
[ Advertising Age | 2018-03-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bleacher report
#sports fan
#march madness
#rss feed
#google play
Google is offering publishers more generous terms as part of a new subscriber tool, currying favor with the news industry at a time when Facebook is sending mixed signals to newspapers and magazines.Publishers will keep 85 percent to 95 percent of revenue when readers first buy subscriptions via... Continue reading at Advertising Age
[ Advertising Age | 2018-03-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#news outlets
#digital service
#media industry
#olive branch
#technology companies
#silicon valley
#news industry
With Google under pressure to clamp down on YouTube conspiracies and low-quality clickbait, the search giant is launching a major new effort aimed at strengthening its relationship with news publishers–and perhaps keeping them from going under. At an event in New York today, the company... Continue reading at Fast Company
[ Fast Company | 2018-03-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital age
#company announced
#news publishers
#search giant
A sharp loss for Facebook is helping to pull technology companies lower as stock indexes decline in early trading. Facebook slumped 5.3% early Monday. The company is facing new criticism following reports that a data mining firm employed by the Trump campaign improperly kept data on tens of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#early trading
UK arm – which earns about 10% of app’s global ad revenues – is forecast to bring in £181mSnapchat is so popular in Britain that its advertising revenue will overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years.The seven-year old phone... Continue reading at The Guardian
[ The Guardian | 2018-03-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#uk arm
#advertising revenue
#younger users
#hugely popular
#phone app
New report exposes decline in diversity in romance writing, as editor resigns after telling author they avoid putting non-white characters on covers ‘because we like the book to sell’Readers, writers and editors of romance books are grappling with the genre’s record on diversity, after a week... Continue reading at The Guardian
[ The Guardian | 2018-03-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#romantic fiction
#report found
#editor resigns
#romance writing
Christoph Waltz for Dom Pérignon and KitchenAid also claim high recognition scores in GfK MRI's consumer ad recall study. The post Kohl’s and Paula Deen Make Memorable Ad Impressions in Food Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#gfk mri
Advertisers can now target audiences across all Turner International digital publishing brands, including CNN International and Bleacher Report. The post Turner creates London ad division for international properties appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bleacher report
#target audiences