Traffic Authentication: The Most Nettlesome Issue in Ad Tech

Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening understanding of ad tech fraud among advertisers. Recently, Forrester confirmed advertisers' suspiscions in a study titled "The End of Advertising As We Know It." In it, the analyst firm argues the current backlash against major publishers and ad networks, including Google and Facebook, comes "as advertisers re-examine their digital spend and demand more transparency."This has been a long time coming, and what follows is clear: advertisers must confront the issue of fraud from all angles -- the buy side and the sell side. This must also include a clear-headed assessment of traffic verification services delivered by outside companies.An honest look at traffic verification practices reveals a deeply disturbing conflict of interest, in that their business model rests entirely on scoring as many impressions as possible as either "good" or "bad." In other words, these verification companies are incentivized to keep impression volumes up -- not to solve the underlying fraud issues, which would naturally reduce the number of impressions scored. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-06-23 00:00:00 UTC ]
News tagged with: #ad networks #including google #buy side

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Is Big Tech Merging With Big Brother? Kinda Looks Like It

The all-seeing Amazon, Google, and Facebook have every incentive to help the national security state undermine privacy, free speech, and democracy. We’ve read this book before. Continue reading at Wired

[ Wired | 2019-01-23 00:00:00 UTC ]
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Gov. Gavin Newsom's Facebook ads in swing states stir 2020 speculation

Political ads featuring California Gov. Gavin Newsom are popping up on Facebook in Ohio, Florida and other swing states in the 2020 presidential election, stirring speculation about whether the Democrat is testing the waters for a potential White House run. Newsom, who was sworn into office less... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-01-20 00:00:00 UTC ]
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Indies See 2018 Sales Jump 5% with ABA Adding 95 Stores

ABA executive director Oren Teicher said sales at independent bookstores rose 5% in 2018 over 2017, helped by the addition of 95 new stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-01-17 00:00:00 UTC ]
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A Duckling Who Idolizes Donald Duck Will Melt Your Heart in This Disneyland Paris Ad

Prepare for some cuteness overload. BETC Paris has created an ad star who takes the adorable meter to 11 in a lovely new spot for Disneyland Paris. The setup is both simple and charming: a duckling stumbles across a Donald Duck comic book and becomes infatuated with the Disney icon, even... Continue reading at AdWeek

[ AdWeek | 2019-01-08 00:00:00 UTC ]
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Tech that died in 2018

As 2018 draws to a close, we bid adieu to many products and services in our beloved world of consumer technology. Some were old stalwarts that finally gave way to the passage of time. Others were short-lived trends, or ideas quickly abandoned. Here’s our look at this year’s greats and... Continue reading at PC World

[ PC World | 2018-12-31 00:00:00 UTC ]
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Publishing Underwent Massive Disruption but Remains Grounded With Quality Content and Emerging Tech

No one can argue that publishing hasn't gone through monumental changes, which is especially seen over the course of 2018 with the many print publications that shuttered this year, like Glamour, or at the very least drastically reduced their print schedules, like Seventeen. There was also the... Continue reading at AdWeek

[ AdWeek | 2018-12-28 00:00:00 UTC ]
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Facebook users cannot avoid location-based ads, investigation finds

No combination of settings can stop location data being used by advertisers, says reportFacebook targets users with location-based adverts even if they block the company from accessing GPS on their phones, turn off location history in the app, hide their work location on their profile and never... Continue reading at The Guardian

[ The Guardian | 2018-12-19 00:00:00 UTC ]
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John Lanchester | 'The issue about betrayal is who gets to define it'

John Lanchester’s new novel imagines a near-future world, recognisably ours, yet irredeemably broken. Continue reading at The Bookseller

[ The Bookseller | 2018-12-18 00:00:00 UTC ]
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Trade bodies unite to issue guidelines tackling harassment in the workplace

The first sector-wide commitments to tackle harassment across publishing and bookselling have been published, following a joint effort from the Association of Authors’ Agents, the Booksellers Association, the Publishers Association and the Society of Authors. Continue reading at The Bookseller

[ The Bookseller | 2018-12-07 00:00:00 UTC ]
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Ad buyers: Don’t blame us for the death of the publishing middle class

The demise of Mic has become a cautionary tale for media that relied too heavily on Facebook and tried to be everything to everyone. The post Ad buyers: Don’t blame us for the death of the publishing middle class appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-12-06 00:00:00 UTC ]
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Forget Zuckerberg – the tech giants don’t have to own the future | John Harris

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[ The Guardian | 2018-12-05 00:00:00 UTC ]
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Nike is Ad Age's Marketer of the Year and Samsung is the world's biggest advertiser: Monday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a... Continue reading at Advertising Age

[ Advertising Age | 2018-12-03 00:00:00 UTC ]
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Facebook exempts news publishers from its archive on political ads

Facebook says it will stop including some publishers' advertising in its political ad archive following months of criticism from news organizations.Next year the social media giant will no longer require publishers who want to buy ads boosting exposure to their articles on politics to go through... Continue reading at Advertising Age

[ Advertising Age | 2018-11-29 00:00:00 UTC ]
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Aspen Words Prize Longlist of 16 Titles for 2019 Prize in Issue-Driven Fiction

This is the second year of operation for the Aspen Words Literary Prize, which stresses fiction that has social impact, work specifically addressing contemporary issues. The post Aspen Words Prize Longlist of 16 Titles for 2019 Prize in Issue-Driven Fiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-28 00:00:00 UTC ]
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Amazon is now taking a 30 percent cut of ad sales from Fire TV

Amazon is taking a bigger piece of ad sales on Fire TV, its connected TV devices, by requiring TV networks and digital publishers to hand over 30 percent of their commercial space for it to sell, according to new terms from the e-commerce giant.Until last month, Amazon let the publishers sell... Continue reading at Advertising Age

[ Advertising Age | 2018-11-20 00:00:00 UTC ]
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Seventeen Magazine Cutting Publication Schedule to ‘Special’ Issues Only

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[ AdWeek | 2018-11-16 00:00:00 UTC ]
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Stan Lee's comic books were a commentary on the social issues facing the United States

Stan Lee's impact on popular culture spurred a billion dollar superhero industry, but the comic supremo's contribution to American literature during a period of intense social change was just as rich. Continue reading at Stuff

[ Stuff | 2018-11-13 00:00:00 UTC ]
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‘People, not tech’: Trade’s digital leaders optimistic for future

Voice and artificial intelligence are the most likely candidates to further disrupt the book business, according to the results of a survey of the book trade's most innovative, the FutureBook 40, conducted ahead of FutureBook Live, The Bookseller's publishing conference taking place on 30th... Continue reading at The Bookseller

[ The Bookseller | 2018-11-13 00:00:00 UTC ]
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Stan Lee hated bad car ads, and appeared in some pretty good ones

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[ Advertising Age | 2018-11-13 00:00:00 UTC ]
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