Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening understanding of ad tech fraud among advertisers. Recently, Forrester confirmed advertisers' suspiscions in a study titled "The End of Advertising As We Know It." In it, the analyst firm argues the current backlash against major publishers and ad networks, including Google and Facebook, comes "as advertisers re-examine their digital spend and demand more transparency."This has been a long time coming, and what follows is clear: advertisers must confront the issue of fraud from all angles -- the buy side and the sell side. This must also include a clear-headed assessment of traffic verification services delivered by outside companies.An honest look at traffic verification practices reveals a deeply disturbing conflict of interest, in that their business model rests entirely on scoring as many impressions as possible as either "good" or "bad." In other words, these verification companies are incentivized to keep impression volumes up -- not to solve the underlying fraud issues, which would naturally reduce the number of impressions scored. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-06-23 00:00:00 UTC ]
News tagged with:
#ad networks
#including google
#buy side
Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 19:13:40 UTC ]
More news stories like this | All news stories tagged with:
#e-book
#ad lib
#john blake
#boldwood books
The turmoil that roiled the National Book Critics Circle last week continued throughout the weekend and into Monday morning as concerns over matters of race and privacy continue to split the organization's board of directors. As of press time, at least 13 members have resigned from the typically... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-15 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#press time
#monday morning
"At the end of the day, if you’re not at the table, you’re usually on the menu," Barnes said. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-06-12 12:00:00 UTC ]
More news stories like this |
The Booksellers Association has issued bookshops with guidelines and safety kits as retailers prepare to open next week. Continue reading at The Bookseller
[ The Bookseller | 2020-06-11 04:35:47 UTC ]
More news stories like this | All news stories tagged with:
#booksellers association
On June 7, 2019, I got off a plane to a frantic voice mail from my friend, Michelle. I was in the middle of the book tour for No Visible Bruises, with people spilling out their stories of domestic violence to me in book signing lines; I had come to both love and dread these […] Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-10 08:48:03 UTC ]
More news stories like this | All news stories tagged with:
#book tour
#domestic violence
My dad once downloaded an e-book in French. (He speaks Brooklyn English.) Another time he texted saying he needed help immediately. He’s fallen and he can’t get up, I thought. Turns out, he needed help purchasing a gift basket through Amazon Prime. I... Continue reading at Engadget
[ Engadget | 2020-06-01 12:00:20 UTC ]
More news stories like this | All news stories tagged with:
#e-book
#amazon prime
Editors from several South Asian news publishers including The Quint (India), The Hindu (India), Times of India (India) and The Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-26 18:00:38 UTC ]
More news stories like this | All news stories tagged with:
#publishers including
The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday
[ Digiday | 2020-05-18 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital publishers
#big fish
#ad sales
After a few days of delay, Meredith released its Q3 earnings, which closed on March 31. Starting with the bottom line, adjusted EBITDA totaled $151.8 million, a 5.5% decline versus the same period last year. The top line illustrates why. Overall, the company’s revenue fell 6.5% versus 2019.... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
More news stories like this | All news stories tagged with:
#high priority
#cash flow
#lead generation
#apple news+
#roughly half
#digital engagement
Most consumer magazine publishers may be forecasting declines in print advertising revenue during the second quarter as a result of the COVID-19 pandemic, but Danny Seo isn't one of them. The editor-in-chief and publisher of the eponymous Naturally, Danny Seo—a quarterly, clean living-focused... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-12 17:49:02 UTC ]
More news stories like this | All news stories tagged with:
#big book
#subscription side
#creative freedom
#joanna gaines
#art directors
#long-term damage
Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2020 on May 11, 2020. A... Continue reading at Advertising Age
[ Advertising Age | 2020-05-10 19:50:00 UTC ]
More news stories like this | All news stories tagged with:
#print version
#email customerservice@adage
#agencyreport@adage
#biggest advertisers
#ll add
#agency missed
#agency report
#agency websites
#top executives
#public relations
#agency companies
A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#published today
In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek
[ AdWeek | 2020-05-04 15:04:07 UTC ]
More news stories like this | All news stories tagged with:
#bookstore
Bill Kasdorf wants to thank the tech industry for helping publishing get through the pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book biz
#tech industry
Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
More news stories like this | All news stories tagged with:
#associate publisher
#in-depth discussion
#verizon media
#current climate
#live broadcast
Facing what it called "a significant decline in advertising revenues" as a result of the COVID-19 pandemic, Meredith Corp. says it's implementing sweeping pay cuts across 60% of its approximately 5,000 employees, suspending quarterly dividends and withdrawing the 2020 fiscal outlook it... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-20 17:45:12 UTC ]
More news stories like this | All news stories tagged with:
#sweet july
#magnolia journal
#homes gardens
Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
More news stories like this | All news stories tagged with:
#digital publisher
#bad news
Bloomsbury is issuing new shares and implementing a raft of cash-saving measures to counter the impact of recent retail closures on its business, which in a "prudent downside scenario" the company estimated could see print revenues fall as much as 75%. Continue reading at The Bookseller
[ The Bookseller | 2020-04-17 01:14:48 UTC ]
More news stories like this | All news stories tagged with:
#bloomsbury
#cut costs
The world's largest exhibitions organizer, London-based Informa plc, outlined on Thursday morning a series of emergency actions it's taking to alleviate the impact of the COVID-19 pandemic on its events business, which drives nearly two-thirds of the company's overall revenues. Noting that the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-16 18:02:14 UTC ]
More news stories like this |
Taylor & Francis owner Informa has launched an issue of shares worth 19.9% of its existing capital as the coronavirus pandemic hits its events business. Continue reading at The Bookseller
[ The Bookseller | 2020-04-15 15:21:35 UTC ]
More news stories like this | All news stories tagged with:
#events business
#existing capital