Trade treats readers for Halloween

Publishers and booksellers are preparing to give readers a welcome fright this Halloween with a range of spooky special promotions, activities and events, with one independent publisher crowdfunding for an entire new horror imprint. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-10-31 00:00:00 UTC ]
News tagged with: #give readers

Other news stories related to: "Trade treats readers for Halloween"


Trucks of the Trade

These days, it’s hard to cross the street in an urban center without bumping into a food truck. There are food truck guilds and food truck trackers. There are acclaimed chefs who got their start in the food truck business. Lucky Peach, the food magazine with hipster/intellectual cred, just... Continue reading at Slate

[ Slate | 2014-03-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #complete idiot #entire issue #lucky peach #food truck


Amazon sends money to Kindle readers affected by ebook price-fixing scandal

If you bought a lot of bestsellers, you could see a hefty credit on your Amazon account on Tuesday. Continue reading at PC World

[ PC World | 2014-03-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #amazon account


People Who Use E-Readers Dive Far Deeper Into Books

Digital publishing is rapidly becoming a haven for struggling writers—but it turns out the format might hold similar potential for struggling readers too.     Continue reading at Wired

[ Wired | 2014-03-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #struggling readers #digital publishing


B&N Revises Microsoft Deal; Microsoft Consumer Reader Coming?

Barnes & Noble as disclosed some modifications to its agreement with Microsoft that will give B&N the option to not develop additional Nook Window apps. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #barnes noble


HMH Trade Sales Rose 9% in 2013

Sales in Houghton Mifflin Harcourt’s trade division rose 9% in 2013, to $170.7 million, and adjusted EBITDA declined to $24 million from $29 million in 2012. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-06 00:00:00 UTC ]
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Flipboard Acquires CNN's Zite for $60 Million in Bid to Consolidate Reader Market

Flipboard, an app that displays digital media in magazine-like form on tablets, is acquiring one of its smaller competitors, Zite, for a reported $60 million.As part of the deal, Flipboard will get direct access to all CNN content, including video, as well as CNN personalities like Fareed... Continue reading at Advertising Age

[ Advertising Age | 2014-03-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #purchase price #jake tapper #including video #direct access


New Light on Lent: Books Help Readers See Anew

During the Lenten season Christians are urged to more deliberately contemplate Christ’s suffering and death. But traditional observances, such as penance and fasting, all too often produce dour expressions instead of spiritual fruits. Three new books hope to resurrect the joyful side of this... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
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If native advertising is so harmless, why does it rely on misleading readers? | Bob Garfield

It's hard to read the latest gimmick for infusing a dying industry with cash as anything other than journalism selling its soulThe devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd... Continue reading at The Guardian

[ The Guardian | 2014-02-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #deal offers


If Native Advertising Is So Harmless, Why Does It Rely on Misleading Readers?

The devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd you all like to get some advertising revenue at higher rates t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #higher rates #magazine publishers #native advertising


Bringing Tools of the Trade to Self-Publishing

In Publishing Perspectives' Issues on the Ether, Porter Anderson asks #EtherIssue participants to focus on tools needed by entrepreneurial authors. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-25 00:00:00 UTC ]
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Pocklington Post makes a virtue of parish pump stories written by readers

Pocklington - nicknamed Pock - is a small market town in the Yorkshire Wolds, about 13 miles (or 21 kms) from the city of York.Its population of 8,337 is served by a weekly newspaper, the Pocklington Post, which was chosen by its owner, Johnston Press, to pioneer the publishing of user generated... Continue reading at The Guardian

[ The Guardian | 2014-02-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #online subscriptions


Tricks of the trade: How to game the publishing system

When it comes to online publishing, building an audience organically with compelling content and monetizing it successfully with ads from big-name brands is extremely hard work. Luckily, there's a much easier way to make money: Arbitrage.The post Tricks of the trade: How to game the publishing... Continue reading at Digiday

[ Digiday | 2014-02-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #make money #online publishing #publishing system


The Borribles, once infamous children's books, reissued for 21st-century readers

Considered too inflammatory to publish in the wake of 1980s UK riots, these tales of anarchic runaways are to be re-released as ebooksMichael de Larrabeiti's classic stories of anarchic, pointy-eared street children the Borribles, which were judged to be so lawless in the 1980s that their... Continue reading at The Guardian

[ The Guardian | 2014-02-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #making good #big city


Reader's Digest sold for £1

Mike Luckwell buys struggling title from Jon Moulton's private equity company, Better Capital, with plan to target over-50sReader's Digest has been sold for just £1 to Mike Luckwell, whose previous major investments have included Bob the Builder creator HIT Entertainment and WPP.Jon Moulton's... Continue reading at The Guardian

[ The Guardian | 2014-02-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #global circulation #early 1960s #biggest shareholder #late 1980s


18 human traits that explain why readers can't get enough of BuzzFeed

Business psychologist Tomas Chamorro-Premuzic reveals the reasons why the online publisher is so successfulWhen it comes to online content and storytelling, there are few sites as savvy as BuzzFeed, a platform that combines artificial and human intelligence to detect, produce and increase viral... Continue reading at The Guardian

[ The Guardian | 2014-02-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #tomas chamorro-premuzic #cultural significance #american idol


Advertising sales could transform as programmatic trading takes off

Computer auction-based system is set to go beyond its roots in display sector but questions remain on transparencyProgrammatic trading of advertising has been around for a decade or so, but advocates believe 2014 could be the year it breaks out beyond its online display roots and takes hold in... Continue reading at The Guardian

[ The Guardian | 2014-02-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #key component #select group


Religion Update February 2014: Marketers Help Readers Discover Christian Fiction

Someone really ought to weave a tale about selling Christian and inspirational fiction: the overcrowded market, the distracted readers, and the rewards for those who overcome the odds. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #inspirational fiction


Sony to close Reader store and move users to Kobo's ebook platform in 'late March'

With its eye firmly fixed on a return to profitability, Sony's been making extensive cuts to its business arms in recent days (bye bye, VAIO!). So it's no surprise the company would train that cost-cutting eye onto another underperforming unit -- its... Continue reading at Engadget

[ Engadget | 2014-02-06 00:00:00 UTC ]
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'Interactive novel' invites readers to Choose-Your-Own sex adventure

Follow Your Fantasy promises fresh spin on the genre pioneered in rather less risqué stories in the 1980sA threesome, sex with a stranger or work on a porn film: the choice will be yours, as HarperCollins prepares to launch an erotic version of the Choose Your Own Adventure books which were... Continue reading at The Guardian

[ The Guardian | 2014-01-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #blind date #rock star


E-Readers Create Boom in US Spanish-Language Books

The Los Angeles Times looks into the growing availability of Spanish-language ebooks and increasing confidence in the US Spanish-speaking market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #spanish-language books