To Grow Consumer Revenue, Publishers Tap Into Communities Within Communities

Innovative paid content programs and direct-to-consumer strategies are reshaping sustainable revenue models. What can publishers learn from marketers of personalized dog food, Merino wool sneakers or vegan meal subscriptions? The lesson is clear: find niche passions, eliminate middlemen and get closer to the consumer. When the formula is right, consumers have shown they are willing to spend a good chunk of change with publishers. And across the industry, media brands such as Esquire, Road & Track, Allure and McClatchy are taking advantage. McClatchy’s laser focus on election nerds Trying to create a subscription product around the highly commoditized category of election coverage seems risky on the surface. But McClatchy’s Impact2020 package ($50 for the first year, $125 thereafter) not only offers political nerds a different take on this election journey, but that it has the tools to entice likely customers.  “The interest is at an all-time high with this cycle,” says Grant Belaire, VP of digital audience development. By aggregating coverage from its newsrooms in over a dozen local markets and keeping the focus on key voting blocs, Impact2020 aspires to break through the copy-and-paste nature of online political news. It takes its lead from a paid Sports Pass product that has already proven successful. “Our data has always suggested there are people who want every bit of content,” Belaire continues. In fact, part of the model is using data to identify newspaper... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-12-10 21:05:05 UTC ]
News tagged with: #product development #natural extension #physical retail #hearst

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Why Publishers Need to Think More Like Silicon Valley

Every book published each season is its own startup. By adopting some of the principles that drive Silicon Valley, publishers really don't have anything to lose. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-15 00:00:00 UTC ]
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Dan Brown of 'The Da Vinci Code' to publish 'Inferno' in May

Dan Brown's new thriller "Inferno," starrring his tweedy hero Robert Langdon from "The Da Vinci Code," will be published May 14 in hardcover and as an ebook by Doubleday. Dan Brown's new thriller "Inferno," starrring his tweedy hero Robert Langdon from "The Da Vinci Code," will be published May... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-01-15 00:00:00 UTC ]
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Distribution: Prometheus and Random House Publisher Services Agree

Prometheus Books announced today a multiyear sales and distribution partnership with Random House Publisher Services (RHPS), beginning April 1, 2013, RHPS will provide exclusive sales and distribution for all Prometheus physical and digital titles in the United States and internationally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-01-14 00:00:00 UTC ]
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Major Dutch publisher abandons DRM

De Arbeiderspers/A W Bruna, the largest publisher in the Netherlands, has removed DRM from its e-... Continue reading at The Bookseller

[ The Bookseller | 2013-01-14 00:00:00 UTC ]
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Children's publishers predict hot trends for 2013

Comedy and “new adult” will be among the hot trends for 2013, according to children... Continue reading at The Bookseller

[ The Bookseller | 2013-01-14 00:00:00 UTC ]
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5 Trade Publishing Trends to Watch For in 2013

Publishing is at a watershed moment, says George Lossius, CEO at Publishing Technology, forecasting a future with more consolidation and exploration. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-10 00:00:00 UTC ]
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Retail sales grow in run-up to Christmas

UK retail sales grew by 1.5% in the run-up to Christmas and online retail saw a boost of 17.8%,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-08 00:00:00 UTC ]
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Andrew Lownie to grow fiction

The Andrew Lownie Literary Agency has appointed David Haviland to build a fiction list, with the... Continue reading at The Bookseller

[ The Bookseller | 2013-01-07 00:00:00 UTC ]
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Self-published authors on Kindle bestseller list

Amazon has revealed that 15% of its bestselling Kindle books in the UK last year were written by... Continue reading at The Bookseller

[ The Bookseller | 2013-01-07 00:00:00 UTC ]
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January’s Starred BlueInk Reviews of Self-published Books

This month's starred BlueInk reviews offers a look at some of the best literature the self-publishing community has to offer. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-05 00:00:00 UTC ]
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Publishing’s Most Prolific Blurber Immortalized on Film

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[ Publishing Perspectives | 2013-01-05 00:00:00 UTC ]
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It’s Time Publishing Tries Something Radical to Entice Readers

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[ Publishing Perspectives | 2013-01-04 00:00:00 UTC ]
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Independent Publishers Association Launched in the Maghreb

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[ Publishing Perspectives | 2013-01-04 00:00:00 UTC ]
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News Publishing Co. Files Chapter 11 Reorganization

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[ Editor & Publisher | 2013-01-03 00:00:00 UTC ]
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China Will Never Be a Gold Mine for Western Publishers

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[ Publishing Perspectives | 2013-01-03 00:00:00 UTC ]
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Touch Publishing Platform Onswipe Now Reaching 10M Monthly Active Users On iOS

Onswipe, a startup that helps publishers build websites optimized for iPads and other touchscreen devices, is closing out what sounds like a big year. Content published through the Onswipe platform reached 44 million unique visitors over the course o ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-02 00:00:00 UTC ]
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E-books grow but at low prices

  The consumer ebook market was worth more than £90m in the first 10 months of 2012... Continue reading at The Bookseller

[ The Bookseller | 2012-12-21 00:00:00 UTC ]
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News Corp publishing loses $2.1bn

News Corporation said its publishing wing, which is set to be split off as a separate business, incurred losses of $2.1bn in the last financial year. Continue reading at BBC News

[ BBC News | 2012-12-21 00:00:00 UTC ]
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2012: the year of self-publishing

The most recent sign that self-publishing is on the rise? New York Times book critic Michiko Kakutani chose a self-released book as one of her favorite titles of the year. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-12-21 00:00:00 UTC ]
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Cost savings for Scholastic after revenues drop

  Scholastic Corporation has reported a 10% year-on-year drop in revenue in the second... Continue reading at The Bookseller

[ The Bookseller | 2012-12-21 00:00:00 UTC ]
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