Time Inc. Launches New Tablet Strategy

Time Inc. is making it easier for readers to access its magazines in digital form—the company announced Wednesday that it will make all 21 of its U.S. titles available on the iPad and other tablets by the end of the year. But consumers still won’t be able to buy subscriptions through a key sales channel, Apple’s iTunes store. The publisher said it's expanding its “all-access” model already in place at Time and Sports Illustrated that lets people buy print-digital bundles as well as digital-only subscriptions and single issues. Time Inc. already distributes its titles in the HP TouchPad, Android and Next Issue Media stores, and as part of today's announcement said it would start to sell digital editions on Barnes & Noble’s Nook Color. The announcement was made by Maurice Edelson and may be his first public statement since he was appointed, along with Howard Averill and John Huey, to run the company after Jack Griffin was fired as CEO in February. Edelson, who has been overseeing strategy and meeting with Apple to work on iPad subscription sales, called the news a "bold commitment" to offering content in the burgeoning tablet market. Other major publishers, including Hearst and Condé Nast, have acquiesced to Apple, which takes a 30 percent cut of revenue from sales through iTunes and controls the consumer relationship, in order to offer subscriptions through its store. But Time Inc. seems to have foregone that strategy in order to maintain control over its subscriber... Continue reading at 'AdWeek'

[ AdWeek | 2011-08-03 00:00:00 UTC ]
News tagged with: #audit bureau #digital copies #digital editions #hold back

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NCW launches Japanese translation partnership

The National Centre for Writing is to launch a three-year partnership with the Tadashi Yanai Initiative for Globalizing Japanese Humanities at UCLA, aiming to bring more Japanese writers to an English-language readership. Continue reading at The Bookseller

[ The Bookseller | 2021-02-05 19:55:18 UTC ]
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Read the American short stories George Saunders thinks will stand the test of time.

There’s so much contemporary fiction released every day, it’s hard to keep track—and it’s hard to know which works will still be remembered in a year and which will slip into obscurity. Luckily, we have George Saunders to guide us. In an interview with Los Angeles Review of Books, Saunders was... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-05 16:37:34 UTC ]
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Organization Advocating Against Gun Violence Launches Book Club

Everytown for Gun Safety is launching, through its grassroots division Moms Demand Action, a book club for its six million supporters intended to inform them about movements intersecting with their own advocacy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-03 05:00:00 UTC ]
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Author J J Bola and agency Pontas launch prize for under-represented writers

The Pontas Literary & Film Agency and author J J Bola are partnering to create a mentoring prize for unagented, unpublished, under-represented writers. Continue reading at The Bookseller

[ The Bookseller | 2021-02-02 23:50:57 UTC ]
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Purdy launches Two Piers Literary Agency

A Brighton-based literary agency launches this week, headed by former Curtis Brown editor Rufus Purdy.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-02 06:33:25 UTC ]
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Liang Launches Pop Culture Consultancy

Kuo-Yu Liang, a veteran comics and pop culture professional, has launched Ku Worldwide, a consultancy offering guidance and industry analysis designed to support firms serving the international pop culture market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
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BA launches Summer Books catalogue for indies

The Booksellers Association (BA) is releasing a new Summer Books catalogue, giving indies a bespoke marketing and sales resource. Continue reading at The Bookseller

[ The Bookseller | 2021-02-02 04:45:50 UTC ]
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Bookseller launches crowdfund for children's book donation

A bookseller in Wetherby, West Yorkshire, has launched a crowdfund to donate books to children who receive free school meals.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-28 17:56:42 UTC ]
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Sceptre bags 'sharp, timely, political story' from Banerjee

Sceptre has acquires What’s in a Name? by Sheela Banerjee, the story of 20th-century immigration to the UK told through names and what they say about belonging and heritage.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-28 16:52:59 UTC ]
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Why Climate Coverage Is Good Business at The Financial Times

The Financial Times is debuting a vertical dedicated to climate coverage, the publisher announced this morning. The move comes as the organization seeks to increase retention rates and drive subscriptions. "We think about value in two ways," head of digital editorial development Renee Kaplan... Continue reading at AdWeek

[ AdWeek | 2021-01-28 05:35:00 UTC ]
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Hachette launches Feminist Book Box subscriptions service

Hachette UK is launching the Feminist Book Box, a subscription service intended to highlight the best in feminist writing and storytelling across its 10 divisions, including Hodder & Stoughton, Little, Brown and Orion.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-28 01:29:39 UTC ]
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Stressful Times Prompt Sales for Spirituality Titles

New and backlist titles offering esoteric insight, ancient wisdom, and empowering practices did well during a year of ‘profound uncertainty,’ publishers say. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-27 05:00:00 UTC ]
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Watch: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing... Continue reading at Advertising Age

[ Advertising Age | 2021-01-26 19:00:00 UTC ]
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IPG Launches In-House Field Sales Team

Beginning May 1, Independent Publishers Group will bring field sales in-house and discontinue using commission sales reps, as it has in the past. The new team will cover the East and West Coasts, as well as the Midwest. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-26 05:00:00 UTC ]
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Egmont launches Paper Beach reading project

Egmont Books has created Paper Beach, a community art project backed by events with authors to help children learning at home and connect them with one another. Continue reading at The Bookseller

[ The Bookseller | 2021-01-26 04:03:45 UTC ]
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Review: A family travel memoir makes a timely pitch for personal risk

Charles Wheelan's "We Came, We Saw, We Left" charts the Wheelan family's frantic global "gap year" — infections, iffy street food, tantrums and all. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-01-22 18:26:12 UTC ]
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Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the... Continue reading at Advertising Age

[ Advertising Age | 2021-01-21 19:30:00 UTC ]
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Robert Louis Stevenson’s ‘Kidnapped’ is not just an adventure tale, it’s a timely novel about politics and dissent

Stevenson’s classic 19th-century novel is study in loyalty against a backdrop of violence and unrest. Continue reading at The Washington Post

[ The Washington Post | 2021-01-20 16:00:00 UTC ]
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Get 'Network Automation Cookbook' ($27.99 value) FREE for a limited time

Network Automation Cookbook is designed to help system administrators, network engineers, and infrastructure automation engineers to centrally manage switches, routers, and other devices in their organization's network. This book will help you gain hands-on experience in automating enterprise... Continue reading at Betanews

[ Betanews | 2021-01-20 14:20:02 UTC ]
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Oak National Academy launches virtual library with NLT

Online classroom platform Oak National Academy is launching a new virtual library in partnership with the National Literacy Trust.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-17 12:35:54 UTC ]
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