Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr. Hercik continues his role at Sports Illustrated. Ms. Narang joined Time Inc. a few weeks ago from Cannondale, where she was VP-global marketing.Where individual magazine brands have been selling and creating native ads at the company, the new Time Inc. Native Group will work with advertisers, brand editors and publishers to develop and implement native programs and strategies across the company's 25-title portfolio, according to Mark Ford, exec VP-global ad sales. In addition to Sports Illustrated, Time Inc. brands include People, Fortune, Time, InStyle, Entertainment Weekly, Essence, Travel & Leisure and Food & Wine. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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Dan Lubart, formerly senior v-p of sales analytics and pricing at HarperCollins, has been named senior v-p, strategy and publishing operations at the Hachette Book Group effective immediately. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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Time Home Entertainment, the book publishing arm of Time Inc., is moving the U.S. sales and marketing of its trade list to sister company Time Warner Retail Sales and Marketing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
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Ahead of Time Inc.'s impending spin-off later this quarter, Time Warner announced the makeup of the 10-member board that will oversee the publishing giant once it officially goes public on its own. Time Inc. Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-25 00:00:00 UTC ]
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FOLIO: has organized a one-day event in Chicago this summer to help niche media publishers leverage the newest strategies to help build stronger brands via techniques for boosting revenue growth, controlling costs and transforming a business without losing the core vision. Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-23 00:00:00 UTC ]
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Ad pages are down again, but the MPA insists there's reason to be optimistic about the Q1 PIB numbers it released earlier this week. Travel (9 percent) and beauty (4 percent) were among the top performing major magazine categories, hedging a 4-percent drop overall. The fall is an improvement... Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-18 00:00:00 UTC ]
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Boston-based Beacon Press, the area’s oldest small press, is marking its 160th anniversary this year with a new tag line, “Igniting Hearts and Minds,” and a new colophon that hearkens back to early last century. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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As early as this August, Boston could become the first American city with a Literary Cultural District. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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Comics artists Gene Luen Yang and Ulli Lust have been awarded L.A. Times Book Prizes for Young Adult Literature and Graphic Novels respectively for 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-14 00:00:00 UTC ]
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The spirit of literary camaraderie makes itself known at the 19th L.A. Times Festival of Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-13 00:00:00 UTC ]
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eBook Ninjas will provide professional development for ebook developers, managers, and publishing execs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-08 00:00:00 UTC ]
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Pulitzer Prize winner Adam Johnson has won the Sunday Times EFG Short Story Award for his short... Continue reading at The Bookseller
[ The Bookseller | 2014-04-04 00:00:00 UTC ]
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Mabel Normand, who came to fame at Mack Sennett's Keystone Studios, was one of the top comedy stars of the silent era. Besides appearing in several shorts with Charlie Chaplin and Fatty Arbuckle, Normand also wrote, produced and directed these slapstick comedies. She's the subject of "Mabel and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-04-04 00:00:00 UTC ]
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Canongate has confirmed it is the publisher for a series of children's books by controversial... Continue reading at The Bookseller
[ The Bookseller | 2014-04-02 00:00:00 UTC ]
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Russell Brand is writing a series of books aimed at children, with illustrations by Chris Riddell... Continue reading at The Bookseller
[ The Bookseller | 2014-04-01 00:00:00 UTC ]
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The event is set for Wednesday, April 2, from 9:00 a.m. to 4:30 pm, at the New York Academy of Sciences, located at 7 World Trade Center. Registration is still open. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-31 00:00:00 UTC ]
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Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at Advertising Age
[ Advertising Age | 2014-03-27 00:00:00 UTC ]
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For going on a year, LinkedIn has been repositioning its ad business around content marketing. Now it's launching new tools to let advertisers see how they're faring as publishers within its walls.LinkedIn will now start assigning brands content-marketing scores to gauge the effectiveness of... Continue reading at Advertising Age
[ Advertising Age | 2014-03-27 00:00:00 UTC ]
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Sara Miles, once a war reporter in Central America, didn’t give religion much thought then. Now she is an Episcopal lay liturgist and preacher taking to the streets of San Francisco and finding God there. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-26 00:00:00 UTC ]
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The merger partners are two of America's least favorite cable companies, according to the magazine's new survey.Merger partners Comcast Corp. and Time Warner Cable Inc. are two of America's least favorite cable companies, according to a new survey from Consumer Reports. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-03-26 00:00:00 UTC ]
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Sixty thousand is the number of copies Christina Baker Kline thought her newest book, "Orphan Train," might sell in her "wildest dreams." For a midlist author on her fifth novel, it was a lofty number. It turns out, it was also way too low. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-26 00:00:00 UTC ]
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