Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr. Hercik continues his role at Sports Illustrated. Ms. Narang joined Time Inc. a few weeks ago from Cannondale, where she was VP-global marketing.Where individual magazine brands have been selling and creating native ads at the company, the new Time Inc. Native Group will work with advertisers, brand editors and publishers to develop and implement native programs and strategies across the company's 25-title portfolio, according to Mark Ford, exec VP-global ad sales. In addition to Sports Illustrated, Time Inc. brands include People, Fortune, Time, InStyle, Entertainment Weekly, Essence, Travel & Leisure and Food & Wine. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
News tagged with:
#entertainment weekly
Robert Collins, deputy literary editor of the Sunday Times, is to leave his role this week, and... Continue reading at The Bookseller
[ The Bookseller | 2014-07-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sunday times
Adicio has announced an agreement with Morris Publishing Group, LLC, a division of Morris Communications, that will launch new career centers at each of Morris’ 10 daily newspapers and 30 non-daily publications in 10 markets across the U.S. .. Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#morris communications
ABC has hired Mike Dean as its new vp, programmatic and data-driven sales, The Wall Street Journal reports. Dean joins the Disney-owned network from ad tech firm Videology, where he was vp, media platform sales and solutions. Before Videology, Dean served as director, publisher services at... Continue reading at AdWeek
[ AdWeek | 2014-07-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#media sales
#vibrant media
#publisher services
If digital publishers thought they had native advertising all to themselves, they may want to think again.Some of the world's biggest ecommerce sites are getting in the native game, courtesy of a partnership between native ad-tech company TripleLift, and BazaarVoice, a technology company that... Continue reading at Advertising Age
[ Advertising Age | 2014-07-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#technology company
#native advertising
Could goalie Camus cope with an attack formed by Burroughs, Ballard and Bolaño? Guardian readers imagined football squads made from their favourite writers. As the World Cup comes to an end, we take a look at our best fictional elevens. But what team would you put your money on? Back when the... Continue reading at The Guardian
[ The Guardian | 2014-07-11 00:00:00 UTC ]
More news stories like this |
Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that only places ads in prominent positions, ones that are not typically associated with automated buying. "This exchange... Continue reading at AdWeek
[ AdWeek | 2014-07-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ad world
#huge part
#rolling stone
#rising star
#digital strategy
Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products. As the video runs, a click over one of the frames pulls up a pastry recipe or product details for... Continue reading at AdWeek
[ AdWeek | 2014-07-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ben barokas
#michael lazerow
#digital advertising
#growing segment
#raised $2
#santa monica
Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the... Continue reading at Advertising Age
[ Advertising Age | 2014-07-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#tablet editions
#research company
#print editions
#print magazines
Facebook Inc. bought video advertising company LiveRail to help it target and distribute video ads, AdWeek reported. TechCrunch pegged the price tag between $400 million and $500 million, although the companies haven’t disclosed the terms. LiveRail, based in San Francisco, has created a... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-07-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#$500 million
#$400 million
#price tag
Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and apps for Major League Baseball, ABC, A+E Networks and Dailymotion. "LiveRail also helps... Continue reading at AdWeek
[ AdWeek | 2014-07-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#premium publishers
#video publishers
#audience data
#intended audience
#video inventory
#growing concerns
Cartoonist Paul Pope is dipping back into his archives to reissue his 1999 work 'Escapo' in a new hardcover edition from Z2 Comics that will be in full color for the first time and offer a wealth of supplementary material. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hardcover edition
Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the... Continue reading at Advertising Age
[ Advertising Age | 2014-07-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#timely fashion
#ad technology
#real-time auctions
#video inventory
#video ads
Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3 percent), magazines (8.4 percent) and radio (8.6 percent). Brands are spending 83 percent... Continue reading at AdWeek
[ AdWeek | 2014-07-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#tv advertising
#research company
#advertising marketplace
Digital chief on rethinking the rules of journalism, shaking off the magazine group tag, and developing innovationM Scott Havens, senior vice president of digital at newly independent Time Inc is not a man to pussyfoot around journalistic conventions. We have to rethink the old church and state... Continue reading at The Guardian
[ The Guardian | 2014-06-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sports illustrated
#scott havens
#digital chief
Olma Media Group is one of the most rapidly expanding publishing houses in Russia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this |
Five brands that are encroaching on established publishers' turf by starting their own content sites. The post 5 brands becoming news publishers in their own right appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#content sites
#news publishers
China Publishing Group Corporation was founded in 2002 and is one of the largest holding companies in Chinese publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#chinese publishing
The Klett Group is Germany’s leading private provider of educational and continued education services, with 61 subsidiaries at 36 locations in 14 countries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#klett group
US-based author Charlie Lovett’s The Bookman’s Tale (Alma Books) has been crowned the... Continue reading at The Bookseller
[ The Bookseller | 2014-06-27 00:00:00 UTC ]
More news stories like this |
Simon Barnes, The Times's award-winning chief sportswriter, is leaving the newspaper after 32 years. He claims the publisher can no longer afford his wages, according to a Sports Journalists' Association report. The report cites Barnes's email message to Mark Avery in which he wrote:"I have no... Continue reading at The Guardian
[ The Guardian | 2014-06-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#longer afford
#simon barnes