This Neuroscience Study Says Ads Are More Effective on Publishers’ Websites Than Social News Feeds

Publishers' own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites. Neuro-Insight, a neuro-marketing company, examined content from four major publishers--Cond? Nast, Forbes, Time Inc., and The Atlantic--and found that test subjects were 16 percent more likely... Continue reading at 'AdWeek'

[ AdWeek | 2017-02-22 00:00:00 UTC ]
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Other Publishing stories related to: 'This Neuroscience Study Says Ads Are More Effective on Publishers’ Websites Than Social News Feeds'

Pacini starts social justice focused fiction publisher Disturbance Press

Society of Young Publishers member Marta Pacini has founded Disturbance Press, a new independent focused on publishing fiction with a social justice theme. Continue reading at The Bookseller

[ The Bookseller | 2021-11-17 17:51:01 UTC ]
More news stories like this | News stories tagged with: #publishing fiction #fiction publisher

John Lewis sued by self-published children’s author over Christmas ad

Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian

[ The Guardian | 2021-11-16 14:46:45 UTC ]
More news stories like this | News stories tagged with: #christmas ad #picture book #trouble-making dragon #fire-sneezing dragon #self-published children #striking similarity #john lewis #children’s book

Amazon Publishing’s Eoin Purcell: ‘Surprise Books’ and Other Pandemic Effects

Ongoing pandemic market conditions for Amazon Publishing in London, Eoin Purcell says, reflect 'intensity' in entertainment consumption. The post Amazon Publishing’s Eoin Purcell: ‘Surprise Books’ and Other Pandemic Effects appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-15 15:50:12 UTC ]
More news stories like this | News stories tagged with: #eoin purcell #amazon publishing

‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #digital publishers

Local news could disappear if Canada doesn't stand up to tech giants, Winnipeg newspaper publisher says

Days after Canada pledged to make Facebook pay for news content amid an ongoing media battle with tech giants, a Winnipeg newspaper publisher is warning local news could be in trouble if the government doesn’t take bold action. Continue reading at CBC

[ CBC | 2021-02-21 22:04:21 UTC ]
More news stories like this | News stories tagged with: #local news #tech giants #government doesn

‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp

Google's News Corp deal may pacify Australian lawmakers, but publishing industry members worry about repercussions for smaller publishers. The post ‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-18 05:01:00 UTC ]
More news stories like this | News stories tagged with: #smaller publishers #news corp #publishing industry

‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp

Google's News Corp deal may pacify Australian lawmakers, but publishing industry members worry about repercussions for smaller publishers. The post ‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-18 05:01:00 UTC ]
More news stories like this | News stories tagged with: #smaller publishers #news corp #publishing industry

‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-01-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #mind appeared #digital publishers

Susie Yang’s ‘White Ivy’ is an entertaining character study of a social climber with a secret

Yang’s debut novel owes a debt to Edith Wharton’s “The House of Mirth,” though Ivy Lin is no Lily Bart. Continue reading at The Washington Post

[ The Washington Post | 2020-11-05 16:42:29 UTC ]
More news stories like this | News stories tagged with: #susie yang #white ivy #edith wharton #debut novel

Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
More news stories like this | News stories tagged with: #ad campaign #amazon publishing

Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek

[ AdWeek | 2020-09-17 12:00:07 UTC ]
More news stories like this | News stories tagged with: #ad budgets #global measurement #sales data #nielsen

W&N to publish a guide to understanding news statistics

W&N has acquired "a toolkit for understanding numbers in the media" by cousins Tom and David Chivers. Continue reading at The Bookseller

[ The Bookseller | 2020-07-30 20:45:17 UTC ]
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Italian Book Industry: Publishers’ Study Sees ‘Signs of Recovery’

Italian publishers see 'encouraging signs of an upturn,' as data from Nielsen and Informazioni Editoriali shows revenue losses were cut in half in July. The post Italian Book Industry: Publishers’ Study Sees ‘Signs of Recovery’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-28 14:58:45 UTC ]
More news stories like this | News stories tagged with: #italian publishers #nielsen

Children's news website apologises to JK Rowling over trans tweet row

The Day faced legal action from author after implying that her comments on gender harmed trans peopleA news website aimed at British schoolchildren has agreed to pay an unsubstantiated amount after it implied that JK Rowling’s comments on gender caused harm to trans people.The Day, which is... Continue reading at The Guardian

[ The Guardian | 2020-07-23 16:33:19 UTC ]
More news stories like this | News stories tagged with: #jk rowling #trans people #harry potter

Canada Could Be Next in Challenging Google to Pay Publishers | News & Notes

In April, French regulators ordered Google to help develop a system to reward the country's news outlets with licensing fees when portions of their stories are displayed on the tech giant's news tab or in its search results. The decision was hailed as a triumph for publishers by those favoring... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-08 17:40:51 UTC ]
More news stories like this | News stories tagged with: #social justice #sexual orientation #print magazines #pays tribute #challenging times #publisher announced #digital content

Is the Facebook Ad Boycott an Opportunity for Publishers?

In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
More news stories like this | News stories tagged with: #marketing spend #vox media #ad dollars #public interest #entire industry #digital content #hearst #digital media

Publishing must 'radically reimagine' its audience, major diversity study says

The UK's first academic study on diversity in trade publishing and fiction has called for the industry to “radically reimagine” its audience and value readers outside the white middle classes. Continue reading at The Bookseller

[ The Bookseller | 2020-06-22 22:54:17 UTC ]
More news stories like this | News stories tagged with: #academic study #trade publishing

B2B Publishers Call to End Data Misuse in Online Ad Auctions

A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
More news stories like this | News stories tagged with: #ip addresses #article pages #ad revenue #demand-side platform #held accountable #bad actors #publishing industry

Charles F. ‘Chuck’ Champion named President and CEO of California News Publishers Association

Charles F. “Chuck” Champion has been named President and CEO of the California News Publishers Association (CNPA), a newly created Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-28 22:21:39 UTC ]
More news stories like this | News stories tagged with: #named president #newly created #publishers association

News Corp Australia to Cut ‘Up to a Third of Workforce’ in Move Towards Digital-Only Publishing

News Corp Australia is poised to cut hundreds of jobs as it moves towards digital-only publishing for many of its Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-27 14:51:01 UTC ]
More news stories like this | News stories tagged with: #cut hundreds #news corp