Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week.Among the new releases, Starbucks' barista Raelene raves about the Cascara Latte; Kelley Blue Book appeals to protective parents in a funny spot featuring a couple letting their teenager begin to drive; AdoreMe.com promotes its $24.95 lingerie set offer; and Outback Steakhouse serves up the Loaded Bloomin' Onion appetizer, which is topped with cheese fries.Finally, Billabong features a nostalgic montage of surfers riding waves and showing off their skills. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-12 00:00:00 UTC ]
Reni Eddo-Lodge's Why I'm No Longer Talking to White People About Race (Bloomsbury) has notched up a second week as the UK Official Top 50 number one, selling 34,211 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-06-23 13:15:03 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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#bad actors
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#ip addresses
Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 19:13:40 UTC ]
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Suzy Krause’s Sorry I Missed You (Lake Union) posted straight to the top of the Bookstat e-book chart for the week ending 6th June. Continue reading at The Bookseller
[ The Bookseller | 2020-06-10 20:33:24 UTC ]
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Katy Waldman reviews “The Shapeless Unease,” by Samantha Harvey, a memoir about the author’s yearlong battle with chronic insomnia. Continue reading at New Yorker
[ New Yorker | 2020-06-04 18:55:26 UTC ]
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Stacey Halls' The Foundling (Zaffre) has toddled straight into the Audible weekly number one spot. Continue reading at The Bookseller
[ The Bookseller | 2020-06-04 11:38:57 UTC ]
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Sally Rooney's Normal People (Faber) has bounced back to the UK Official Top 50 number one spot for a second week across lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-06-01 21:09:57 UTC ]
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Suzanne Collins' prequel to The Hunger Games series, The Ballad of Songbirds and Snakes (Scholastic), has hit the right chord with book-buyers, soaring straight into the UK Official Top 50 number one. Continue reading at The Bookseller
[ The Bookseller | 2020-05-27 05:28:10 UTC ]
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Joe Wicks' Wean in 15 (Bluebird) has star-jumped into the UK Official Top 50 number one spot according to Nielsen BookScan. Continue reading at The Bookseller
[ The Bookseller | 2020-05-19 05:58:51 UTC ]
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The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday
[ Digiday | 2020-05-18 04:00:00 UTC ]
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After a few days of delay, Meredith released its Q3 earnings, which closed on March 31. Starting with the bottom line, adjusted EBITDA totaled $151.8 million, a 5.5% decline versus the same period last year. The top line illustrates why. Overall, the company’s revenue fell 6.5% versus 2019.... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
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A new cookbook profiles the makers at this popular outdoor food festival, on hold until the pandemic passes. Continue reading at The New York Times
[ The New York Times | 2020-05-11 20:38:12 UTC ]
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Delia Owens’ Where the Crawdads Sing claimed the Publisher E-Book Ranking top spot for the week ending 25th April. Continue reading at The Bookseller
[ The Bookseller | 2020-05-10 19:53:20 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2020 on May 11, 2020. A... Continue reading at Advertising Age
[ Advertising Age | 2020-05-10 19:50:00 UTC ]
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A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
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#digital media
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Andrew Mayne's The Girl Beneath the Sea (Thomas & Mercer) has made a splash in the Bookstat e-book top 10, sailing straight into the number one. Continue reading at The Bookseller
[ The Bookseller | 2020-05-05 09:58:28 UTC ]
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In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek
[ AdWeek | 2020-05-04 15:04:07 UTC ]
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#bookstore
For National Poetry Month, Brown launched “Goodnight America,” a weekly series of live performances on Zoom that combine poetry, comedy and lullabies. Continue reading at The Washington Post
[ The Washington Post | 2020-04-30 12:00:00 UTC ]
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#weekly series
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David Walliams' Slime (HarperCollins) has scored a third week running in the UK Official Top 50 number one spot, with Nielsen BookScan once again unable to provide volume or value figures. Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 15:39:28 UTC ]
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Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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