This Ad Centered on Breastfeeding Is Both ‘Unapologetically Raw’ and Joyously Supportive

Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the campaign will run in the U.S., U.K. and... Continue reading at 'AdWeek'

[ AdWeek | 2021-02-23 00:46:05 UTC ]
News tagged with: #digital content

Other news stories related to: "This Ad Centered on Breastfeeding Is Both ‘Unapologetically Raw’ and Joyously Supportive"

What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital media

What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital media

Sphere triumphs at auction for 'joyous' Simon debut

Sphere will publish Christine Simon's debut novel The Patron Saint of Second Chances in 2022.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-22 05:08:20 UTC ]
More news stories like this |

‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-01-22 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital publishers #mind appeared

Authors and publishers support NLT campaign championing literacy in regions

The National Literacy Trust's Connecting Stories campaign, championing literacy in diverse communities in need of support, has attracted the support of 18 publishers and 32 authors, including children's writers Sathnam Sanghera, Konnie Huq and Steve Antony. Continue reading at The Bookseller

[ The Bookseller | 2021-01-18 23:09:03 UTC ]
More news stories like this | All news stories tagged with: #steve antony #konnie huq #including children

Read Harder: A Children’s Book That Centers a Disabled Character But Not Their Disability

We've got books for the Read Harder task asking you to read a children’s book that centers a disabled character but not their disability. Continue reading at Book Riot

[ Book Riot | 2021-01-13 11:32:00 UTC ]
More news stories like this | All news stories tagged with: #children’s book #read harder

Industry heads predict resurgence in 2021 and urge support for bookshops

Senior figures from across the publishing industry have shared their predictions for the year ahead with The Bookseller, with support for high-street retailers and further implementation of diversity practices cited as essential steps. Continue reading at The Bookseller

[ The Bookseller | 2021-01-07 21:52:12 UTC ]
More news stories like this | All news stories tagged with: #publishing industry #essential steps #high-street retailers #year ahead #senior figures

BA welcomes support grants for shops closed by lockdown

The Booksellers Association has welcomed an announcement that shops forced to close because of England's lockdown are eligible for one-off grants of up to £9,000. Continue reading at The Bookseller

[ The Bookseller | 2021-01-06 06:42:08 UTC ]
More news stories like this | All news stories tagged with: #booksellers association

Dame Helen Mirren lends support to UK Reads Christmas appeal

Dame Helen Mirren has become an ambassador of the World Literacy Foundation's (WLF) UK initiative, UK Reads, and has added her support to its Christmas appeal. Continue reading at The Bookseller

[ The Bookseller | 2020-12-07 18:36:55 UTC ]
More news stories like this |

National TV Ad Sales Shrank 11% This Year, But Are Bouncing Back

In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek

[ AdWeek | 2020-12-07 02:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #bouncing back

Join the government’s Kickstart Scheme to support young people into employment

Atwood Tate's Lynne Willoughby explains how the company is supporting the government's Kickstart Scheme, and why publishers should too.  Continue reading at The Bookseller

[ The Bookseller | 2020-12-04 21:41:53 UTC ]
More news stories like this |

What supporting female founders of color taught me about funding, partnership, and equity

The founder of IFundWomen of Color lays out the hard-won lessons that helped her get investments and cofounder-level equity. Growing up with an entrepreneur mom meant my weekends looked different. We’d drive from event to event, in churches, convention centers, and community centers, where I... Continue reading at Fast Company

[ Fast Company | 2020-12-02 05:00:17 UTC ]
More news stories like this | All news stories tagged with: #black women #community centers

Here are some awesome literary organizations to support this #GivingTuesday.

Now that you’ve purchased new house slippers, a floor lamp, and an air fryer at slight discounts (anyone else? just me?), why not consider donating a few dollars to these very worthy literary organizations, nonprofits, and volunteer-run bookshops? * ORGANIZATIONS Book Industry Charitable... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-01 19:39:08 UTC ]
More news stories like this | All news stories tagged with: #book industry #literary hub #bookselling community #air fryer #ve purchased ##givingtuesday

Scholarships to support emerging writers launched at UEA in Mehta's memory

The University of East Anglia (UEA) has launched two new scholarships for international writers in memory of Sonny Mehta, the editor-in-chief of Knopf and chairman of the Knopf Doubleday Publishing who died aged 77 in December last year. Continue reading at The Bookseller

[ The Bookseller | 2020-11-30 15:40:52 UTC ]
More news stories like this | All news stories tagged with: #sonny mehta

Brown's 'joyous' Beatles biography wins Baillie Gifford Prize

Craig Brown has won the £50,000 Baillie Gifford Prize for Non-Fiction with his “joyous” One Two Three Four: The Beatles in Time (Fourth Estate), which judges said “reinvented the art of biography”. Continue reading at The Bookseller

[ The Bookseller | 2020-11-24 18:12:59 UTC ]
More news stories like this | All news stories tagged with: #craig brown

Mostly Books podcast to return in new year after publisher support

Mostly Books has lined up a second series of its podcast, featuring a host of authors talking about their favourite books. Continue reading at The Bookseller

[ The Bookseller | 2020-11-22 12:48:47 UTC ]
More news stories like this | All news stories tagged with: #favourite books #books podcast

‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
More news stories like this | All news stories tagged with: #nielsen

Kamala Harris added to line-up for Little People, Big Dreams series

The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-15 14:59:22 UTC ]
More news stories like this | All news stories tagged with: #quarto #books imprint #quarto group

Bourne unites authors in bookshop support campaign

Author Holly Bourne has launched a campaign to support bookshops during lockdown, involving more than 300 writers so far.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-05 06:38:02 UTC ]
More news stories like this | All news stories tagged with: #bookshop #support bookshops