There’s No “Magic Pill” When it Comes to Data

Three questions publishers should ask before embarking on a data strategy The post There’s No “Magic Pill” When it Comes to Data appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-02-19 00:00:00 UTC ]
News tagged with: #data appeared #magic pill

Other news stories related to: "There’s No “Magic Pill” When it Comes to Data"

Dispatches From IMAG: Print, Data and the Power of Brand Offer Hope to the Indies

[caption id="attachment_126697" align="alignright" width="290"] Hayley Romer, The Atlantic's CRO and Publisher[/caption] Optimism reverberated through the Petite Ballroom in Boston’s Taj Hotel last week at the MPA’s 2018 IMAG conference, and it was palpable. This was my first time attending the... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #increase revenue #reach audiences

Political advertising online to be reformed, says UK data regulator

Twitter and Facebook told they will be held more responsible for the content they publishBritain’s chief data regulator has said the online political advertising industry will be forced to reform for good as a result of the Cambridge Analytica scandal.Elizabeth Denham, the head of the... Continue reading at The Guardian

[ The Guardian | 2018-06-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #political purposes #personal data #elizabeth denham #facebook told

Netflix releases a trailer for 'The Magic Order' comic book

If you still can't wrap your head around the fact that Netflix is publishing a comic book, maybe this trailer can help. The streaming giant has released an animated trailer for The Magic Order by Mark Millar's comic book empire, which Netflix snapped... Continue reading at Engadget

[ Engadget | 2018-05-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mark millar #streaming giant #comic book #magic order

Omeda’s Aaron Oberman On Data, the State of Publishing and His Company’s Outlook

Since nearly doubling the size of the company, Omeda is positioning itself to better serve a range of publishing partners in a variety of ways. The post Omeda’s Aaron Oberman On Data, the State of Publishing and His Company’s Outlook appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-05-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing partners

Hearst Magazines Digital Media is launching a 20-person data studio

The newly created team's mandate is to prove to brands that advertising on Hearst properties delivers business outcomes. The post Hearst Magazines Digital Media is launching a 20-person data studio appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-15 00:00:00 UTC ]
More news stories like this |

Portugal’s top publishers band together to get users to register and pool data

“The project is complex because we are trying to put single sign-on between six companies, 75 apps and hundreds of sites." The post Portugal’s top publishers band together to get users to register and pool data appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #post portugal

London Book Fair 2018: Testing the Limits of Big Data

Our lives these days are increasingly shaped by data. But in his latest book, 'The Efficiency Paradox: What Big Data Can't Do', Edward Tenner documents how the futurist’s dream of a friction-free world has dimmed considerably. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #big data

London Book Fair 2018: 30 Years After 'The Alchemist' Paulo Coelho is Still Making Magic

As his bestselling work turns 30, the internationally revered author is set to publish his new book, 'Hippie.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #paulo coelho

Glossies so white: the data that reveals the problem with British magazine covers

A Guardian investigation shows there were whole months last year when not a single BAME person featured on the cover of our biggest-selling magazines. And when it comes to children’s magazines, the problem is even worse Women’s magazine editors have always understood the importance of a good... Continue reading at The Guardian

[ The Guardian | 2018-04-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marie claire #bestseller status #queen victoria #popular magazines

Men dominate trade’s senior positions, pay gap data shows

The book trade has wrestled with its gender pay gap revelations this week, with the overall trend emerging that despite women forming more of the workforce in companies across the sector, it is men who dominate the most senior positions and attract the highest pay and bonuses. Continue reading at The Bookseller

[ The Bookseller | 2018-04-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book trade

Facebook says 'most people' likely had their data scraped from its platform

Facebook has announced a sweeping overhaul of its data collection rules, and revealed that most people's accounts were likely targets of "scraping" by malicious actors.Mike Schroepfer, chief technology officer, on Wednesday published a blog post outlining nine areas where Facebook would focus on... Continue reading at Advertising Age

[ Advertising Age | 2018-04-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #brexit referendum #data protection #mike schroepfer

Quercus pre-empts 'magical' novel from Yangsze Choo

Quercus has pre-empted a "captivating and magical" novel set in 1930s Malaysia by Yangsze Choo. Continue reading at The Bookseller

[ The Bookseller | 2018-03-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #quercus pre-empts

Pellinor creator Croggon conjures Middle Grade Magic

Alison Croggon, author of the Pellinor series of books, is to make her first foray into Middle Grade with a new fantasy adventure for Walker Books. Continue reading at The Bookseller

[ The Bookseller | 2018-03-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #middle grade #walker books

Powerful Market for Magic Enchants Publishers

Publishers believe magic and occult spirituality books can draw a devout following in today’s turbulent times. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #turbulent times

Zuckerberg says Facebook must protect user data or ‘we don't deserve to serve you’

Facebook Inc. Chief Executive Mark Zuckerberg acknowledged that his company “made mistakes” in protecting user data obtained by Cambridge Analytica, but said steps already taken and new policies unveiled Wednesday would prevent developers from misappropriating such information in the future. Part... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #cambridge analytica

Sweat lodge, Audre Lorde, magical holograms: Three stellar art shows that pull you to another place

Gallery shows for Martin Soto Climent, Michèle Pearson Clarke and Simone Forti are full of wonder for the unknown and unknowable. Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #audre lorde

It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge

In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth. The post It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #user ids

The UK’s Publishers Association Launches Data Protection Toolkit for Europe’s Regulations

With 'a lot of anxiety to many businesses as they grapple with the full implications' of the European Union's new data privacy regulations, the UK's Publishers Association launches a special toolkit for its member publishers. The post The UK’s Publishers Association Launches Data Protection... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #european union