The Sun’s Facebook chatbot drove nearly half users back to its site

The Sun has been experimenting with a Facebook Messenger chatbot for a month, pushing football content. During this time, it published 263 notifications. The frequency increased as the transfer window deadline loomed. On this one day, 43 percent of the subscribers (who number in the low thousands) clicked through to the site. While the creative potential is there for publishers, the pressure is on to deliver more than automated feeds. The Sun will be rolling out more bots across verticals in the coming weeks. The post The Sun’s Facebook chatbot drove nearly half users back to its site appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-14 00:00:00 UTC ]
News tagged with: #site appeared #creative potential #coming weeks

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Will Facebook Users Soon Be Making a List and Checking It Twice?

Remember the days when Facebook's News Feed was full of listicles from the likes of BuzzFeed? A new feature from the social network has them poised to return, but from your friends and family, not from publishers. Facebook Tuesday began rolling out Lists, which enables users to create and share... Continue reading at AdWeek

[ AdWeek | 2018-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook users #enables users


Ahead of GDPR laws, Facebook publishes privacy principles and promises to educate users

Facebook has published its privacy principles for the first time, ahead of the European Union's general data protection regulation (GDPR) which comes into force on May 25 -- although the company is pitching it as being part of Data Privacy Day. On top of this, the social network has also... Continue reading at Betanews

[ Betanews | 2018-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gdpr laws #european union #personal data


Facebook signs deal with Universal to give users access to licensed music

Under ‘unprecedented’ partnership, users will be able to upload videos containing licensed music on Facebook, Instagram and OculusUniversal Music Group is to become the first major music company to license its recorded music and publishing catalogues for use on Facebook, Instagram and virtual... Continue reading at The Guardian

[ The Guardian | 2017-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #licensed music #upload videos #recorded music #multi-year agreement


Some publishers give Facebook and Google visitors a worse user experience

Some publishers show more pop-ups, autoplay ads and content recommendation ads to flyby readers. The post Some publishers give Facebook and Google visitors a worse user experience appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-05 00:00:00 UTC ]
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French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles

Over half of Liberation's mobile revenue comes from Facebook Instant Articles, which accounts for 10 percent of its mobile pageviews. The post French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-04 00:00:00 UTC ]
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Publisher Logos Will Help Facebook Users See Where Their Content Is Coming From

Facebook introduced an easy way for users to tell when articles in its Trending feature and search originate from publishers. Product manager Andrew Anker said in a blog post that the social network eventually intends to expand these publisher logos to "all places where people consume news on... Continue reading at AdWeek

[ AdWeek | 2017-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook users #facebook introduced


Facebook, Airbnb show anti-Nazi stance with user clear out

When white supremacists plan rallies like the one a few days ago in Charlottesville, United States, they often organise their events on Facebook, pay for supplies with PayPal​, book their lodging with Airbnb​ and ride with Uber. Continue reading at Stuff

[ Stuff | 2017-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #days ago


Facebook Is Pursuing a Subscription Tool for News Outlets on Its Site

Facebook’s Instant Articles product allows publishers to post news articles that can be read within Facebook rather than on the publisher’s website. Continue reading at The New York Times

[ The New York Times | 2017-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news outlets


'Lean Back': Facebook Looks to Woo Viewers and Brands With TV-Like Content

Facebook wants users to "lean back." No, that's not the sequel to Sheryl Sandberg's book "Lean In"; it's how people watch TV, unlike the way they scroll through the News Feed.For months, Facebook has been talking to its biggest media and publishing partners to introduce TV-worthy programming to... Continue reading at Advertising Age

[ Advertising Age | 2017-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #media partners


Facebook Live Videos Are About to Become a Lot More Accessible to Deaf, Hard-of-Hearing Users

Facebook announced Tuesday that publishers of Facebook Live videos can now add closed captions in order to make those videos more accessible to users who are deaf or hard-of-hearing. Product manager Supratik Lahiri and director of accessibility Jeffrey Wieland said in a Newsroom post that daily... Continue reading at AdWeek

[ AdWeek | 2017-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newsroom post


Facebook Trains AI to Identify False News Spam Sites

Facebook is taking another step to penalize the lowest quality websites by lowering their visibility on the social network.Facebook is using artificial intelligence to identify when a link leads to a website with the worst ad experiences, like sponsored content spam and other negative cues, and... Continue reading at Advertising Age

[ Advertising Age | 2017-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #artificial intelligence #false news


New report shows the number of requests for user data Facebook receives from global governments

Today Facebook publishes its Global Government Requests Report, revealing just how many data requests the social network has received from governments around the world. This time around, the report covers the second half of 2016, and it shows a mixed-bag of figures. While the number of items... Continue reading at Betanews

[ Betanews | 2017-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #report shows #global governments #data requests #allay fears


French to fight fake news with backing from Google, Facebook

News organizations operating in France will open up a new fact-checking service, CrossCheck, at the end of this month. Their initial focus will be on covering the forthcoming French elections, but with a number of international organizations participating, the project's reach could... Continue reading at PC World

[ PC World | 2017-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #initial focus #comment threads #draft news #publish content #social web


Publishers see short-form video views on Facebook cut in half

Publisher’s short-form Facebook videos have been on the wane after the algorithm has prioritized Facebook Live and the news feed has become flooded with content. Six months ago a well-performing video from The Sun would fetch 250,000 views, now it’s good to get over 100,000. In 2016, The... Continue reading at Digiday

[ Digiday | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers #months ago


Facebook Expands Instant Articles to Help Users Discover More of the Publisher's Content

In a move likely meant to stay on publishers' good side, Facebook is trying out a new way to help users discover more news (real news). Starting Thursday, Facebook will let nearly a dozen publishers—including BuzzFeed, El Pais, Fox News and The Washington Post—include more than one Instant... Continue reading at AdWeek

[ AdWeek | 2017-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business models #online courses #recent months #great deal


Facebook, Google, consolidation: What drove media deals in 2016

Media ownership is being overhauled as companies try to figure out their place in a world where 85 percent of digital dollars are going to two companies: Facebook and Google. The platform giants' dominance were factors in AT&T's $85 billion bid for Time Warner and other mega deals that were... Continue reading at Digiday

[ Digiday | 2016-12-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #digital dollars #platform giants #time warner


Facebook Is Enlisting American Users in the Fight Against Fake News

Facebook's going to need all the help it can get to combat fake news.  With that in mind, the company is enlisting users to fight the good fight, revealing a five-part plan to cleanse its platform of faux publishers that make money off click-bait headlines that contain blatant untruths. The... Continue reading at AdWeek

[ AdWeek | 2016-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news organizations #product management #months ahead


Facebook and Google take action against fake news sites

Responding to growing concerns over the spread of misinformation online in the weeks and months before Election Day, Facebook and Google have announced plans to restrict sites that publish fake news from using online advertising. Continue reading at Stuff

[ Stuff | 2016-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing concerns #election day #announced plans #online advertising


Google, Facebook Say They Won't Serve Ads to Fake News Sites

Google and Facebook took steps to punish fake news websites amid growing scrutiny of technology platforms for permitting false information to spread online.On Monday, Alphabet Inc.'s Google said it's implementing a new policy that pulls its popular advertising tool from websites that run... Continue reading at Advertising Age

[ Advertising Age | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology platforms #display ads #moving forward