In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of free editorial content, the Web brought in a whole new (and volatile) system of measuring success. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
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Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes... Continue reading at Engadget
[ Engadget | 2013-10-02 00:00:00 UTC ]
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For professional looking design, Adobe Creative Suite products such as InDesign, Illustrator, and Photoshop are feature-rich tools you can use to create stunning projects. But using them isn’t cheap. Creative Cloud, which gives you Web access to these software offerings is $50 a month, and even... Continue reading at PC World
[ PC World | 2013-10-02 00:00:00 UTC ]
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#mobile devices
#google drive
#team members
For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers will be most likely to buy. The Weather Company has figured this out -- noticing that drops in summer temperatures, for... Continue reading at Advertising Age
[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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#weather company
#digital publishers
Here is some good news for marketers: More consumers trust advertising compared with six years ago, according to a new report from Nielsen that polled people in 58 countries.While word-of-mouth recommendations remain a brand's best friend by far, confidence in various forms of paid advertising... Continue reading at Advertising Age
[ Advertising Age | 2013-09-25 00:00:00 UTC ]
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#percentage points
#fell slightly
#newspaper advertising
Bookworms are always seeking new text to devour. These apps will help procure ebooks, stories from the web, audiobooks, and even dusty analog tomes. Continue reading at Wired
[ Wired | 2013-09-25 00:00:00 UTC ]
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#smartphone apps
More than half of marketer and agency professionals surveyed by Advertiser Perceptions predicted they would increase ad spending in digital media during the next 12 months, far more than the share predicting the same for traditional channels such as cable TV (31%), broadcast TV (20%), magazines... Continue reading at Advertising Age
[ Advertising Age | 2013-09-24 00:00:00 UTC ]
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We swear, we won't be giving you the blow-by-blow on every single app that gets updated for iOS 7 today, but this one seemed like a biggie. Amazon just announced that its Kindle reader for iOS has received a major redesign, with fonts, menus and other details retooled to match the flat,... Continue reading at Engadget
[ Engadget | 2013-09-18 00:00:00 UTC ]
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#major redesign
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#single app
BigOven has something for everyone, and seemingly something from everyone, whether they know it or not. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-16 00:00:00 UTC ]
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With a new CEO and a new set of titles, it's been a busy week (in the midst of a busy year) for Time Inc. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-13 00:00:00 UTC ]
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#busy year
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It's the last week to pitch your stories and book advertising in our printed Frankfurt Book Fair Show Daily issues running October 8-11. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-12 00:00:00 UTC ]
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Mobile devices are fast becoming the preferred way for people to keep up on the news, but a new survey of consumers shows big usage differences by gender, app type and device. Men were much more likely than women to download news apps for the smartphone, while women often were more likely to... Continue reading at AdWeek
[ AdWeek | 2013-09-11 00:00:00 UTC ]
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#carlos monteiro
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Can a Spotify-like service created by ex-Googlers shake up the publishing industry? Continue reading at Wired
[ Wired | 2013-09-05 00:00:00 UTC ]
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#publishing industry
InfiniScroll, populated by a winding parade of creatures with tails and tales, is an upgrade for child and parent. A favorite tale of children’s book publishers and parenting blogs is set in a land not so far away, where the evil e-reader is a slayer of the bedtime story. In another version... Continue reading at Fast Company
[ Fast Company | 2013-08-28 00:00:00 UTC ]
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#ipad screen
#printed book
#joining forces
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Mark Johnson is possibly the only person in the world who has gone through two pairs of Google Glass in five weeks. (He chalks up the loss of his first pair to an unfortunate brunch incident.) During a recent interview with Fast Company, the CEO of personalized news app Zite was staring into the... Continue reading at Fast Company
[ Fast Company | 2013-08-28 00:00:00 UTC ]
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#app makers
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#tablet apps
#fast company
#recent interview
News Corp.—which now includes The Wall Street Journal but not 20th Century Fox—is adopting a new strategy for making money from digital advertising: It will no longer sell inventory through outside ad networks but will handle those automated sales itself.The news and information company, which... Continue reading at Crains New York
[ Crains New York | 2013-08-22 00:00:00 UTC ]
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#premium space
#50% higher
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#york post
Facebook on Thursday rolled out changes to the way third-party apps request permissions from users when connecting to Facebook. Now, the app must request separate permission to "read" and use some of your Facebook information, as well as to "write," or publish your app activity back to Facebook.... Continue reading at AllThingsD
[ AllThingsD | 2013-08-22 00:00:00 UTC ]
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#thursday rolled
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The collaboration between plush toy manufacturer Animal Magic and California-based interactive media publisher Fat Red Couch, Inc. (FRC) has many in both industries puzzled and intrigued. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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A free app providing a tour of Edinburgh's 53 bookshops has been released onto iTunes. The... Continue reading at The Bookseller
[ The Bookseller | 2013-08-15 00:00:00 UTC ]
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Amazon's Android-flavored reading app is offering up a couple more of its own e-reader's features for those with Google-fied devices. Just like folks with Kindles have already encountered, the Kindle for Android app now keeps tabs on time remaining in both chapter and book should pace be of... Continue reading at Engadget
[ Engadget | 2013-08-14 00:00:00 UTC ]
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#google play
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#source link
#mobile software
In Insert Coin, we look at an exciting new tech project that requires funding before it can hit production. If you'd like to pitch a project, please send us a tip with "Insert Coin" as the subject line. There may be an iPad version of Choose Your Own Adventure coming, but will it happen or... Continue reading at Engadget
[ Engadget | 2013-08-12 00:00:00 UTC ]
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#beta test
#android version