In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of free editorial content, the Web brought in a whole new (and volatile) system of measuring success. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
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As they now become digital publishers, newspaper organizations have a glut of audience insight into what both readers want and advertisers want to know. “Newspapers … are among the most trusted brands for providing valuable a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
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Wanted: someone unconnected with the newspaper and magazine publishing industry willing to take on the burden of chairing a new press regulator for £150,000 a year.Applicants are being invited for the inaugural chair of the Independent Press Standards Organisation (Ipso) in an advert placed in... Continue reading at The Guardian
[ The Guardian | 2014-02-03 00:00:00 UTC ]
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Internet ad revenues are growing fast. But, even now, they make up only 4.5% of the global wholeHere, as recession ends, is a reality check on the global media ad market (courtesy of Nielsen). Revenues via the internet are up 32.4%, up 4.3% via TV and 5.1% on posters. But they're down 2.2% for... Continue reading at The Guardian
[ The Guardian | 2014-02-02 00:00:00 UTC ]
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Book subscription service Scribd has launched a new app for the Kindle Fire. The app, which can... Continue reading at The Bookseller
[ The Bookseller | 2014-01-30 00:00:00 UTC ]
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Anomaly Productions, an indie comics publisher specializing in digitally enhanced graphic novels, has released an app version of "Shifter," a sci-fi graphic novel with augmented reality technology. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-30 00:00:00 UTC ]
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The recently launched Scribd subscription ebook service is adding an app for the Kindle Fire tablet as well as providing updates to its iOS and Android apps. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-29 00:00:00 UTC ]
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Unlimited Theatre's Jon Spooner reveals the co-creation behind a new platform for publishing play scripts on mobile devicesUnlimited Theatre has often worked with new technologies, mainly due to the fact that I've had a geeky interest in things ever since I was bought a Dragon 32 home computer... Continue reading at The Guardian
[ The Guardian | 2014-01-24 00:00:00 UTC ]
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This week in children's apps, we feature apps that take players on journeys with familiar faces – the Berenstain Bears hit the road, the Cat in the Hat explores the rainforest, and Curious George makes his way through the alphabet. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-16 00:00:00 UTC ]
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A new story reading app will launch later this month with nine picture books from publisher... Continue reading at The Bookseller
[ The Bookseller | 2014-01-13 00:00:00 UTC ]
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Company plans enhanced discovery and search tools to explore the 5m magazines already createdPersonalised digital magazine app Flipboard is aiming to pass 150 million users in 2014, thanks to enhanced discovery and search tools that will allow users to better explore the 5m individual online... Continue reading at The Guardian
[ The Guardian | 2014-01-13 00:00:00 UTC ]
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Advertising Age, the trade publication introduced in 1930, announced Monday that it would publish its print edition every other week rather than weekly. The magazine, the largest publication in the ad trade field, will publish 25 issues in 2014, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-07 00:00:00 UTC ]
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Many digital publishers have placed it at the heart of their business strategy - but there are concerns over transparencyIn 1917, the American Federal Trade Commission settled a case with the Muensen Speciality Co., over an ad for its vacuum cleaner, which it presented as a favourable newspaper... Continue reading at The Guardian
[ The Guardian | 2014-01-05 00:00:00 UTC ]
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Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily... Continue reading at Advertising Age
[ Advertising Age | 2014-01-01 00:00:00 UTC ]
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In a strongly-worded brief, attorneys questioned Apple’s conduct, and again suggested that the company is trumping up concerns over the court’s external monitor, Michael Bromwich. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-31 00:00:00 UTC ]
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Magazines saw combined ad units for print and tablet products grow 6 percent in 2013, according to a joint study by Kantar Media and the MPA—The Association for Magazine Media. Measuring 69 publications that have both print and tablet products, the report found tablet unit sales up 16 percent... Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-30 00:00:00 UTC ]
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Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps sticks out the most is that none of these stories seems to have really taken off... Continue reading at AdWeek
[ AdWeek | 2013-12-23 00:00:00 UTC ]
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On mobile phones, health, and fitness are rapidly becoming big business. The latest idea? A concept from researchers at Cornell which demonstrates how your phone could be used to check your cholesterol levels, no visit to the lab required. In a paper published in the medical technology journal... Continue reading at PC World
[ PC World | 2013-12-21 00:00:00 UTC ]
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The turn-the-page Web catalog—tested widely in the 2000s as an alternative to e-commerce sites—once looked like an emerging shopping platform led by now-defunct tech providers such as RichFX. But the concept died on the proverbial vine. With the massive proliferation of tablets, however, the... Continue reading at AdWeek
[ AdWeek | 2013-12-20 00:00:00 UTC ]
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#device level
Sourcebooks' Put Me in the Story personalised-book series has launched a new 'universal... Continue reading at The Bookseller
[ The Bookseller | 2013-12-19 00:00:00 UTC ]
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Stephen Hawking has gone to great lengths to promote science through books and videos, but he has been conspicuously absent in the software world -- until now, that is. The astrophysicist has just teamed up with Random House on Snapshots of the ... Continue reading at Engadget
[ Engadget | 2013-12-13 00:00:00 UTC ]
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