In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of free editorial content, the Web brought in a whole new (and volatile) system of measuring success. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
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Persona is one of the latest fashion magazines in Tokyo. It’s printed on heavy stock paper and is full of photos of models and clothing. The only thing missing is text.You “read” Persona with a smartphone camera.An app recognizes the images, queries a cloud database and then downloads related... Continue reading at PC World
[ PC World | 2014-11-19 00:00:00 UTC ]
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#print version
#quarterly magazine
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Two graduates of Hawaii's Iolani School, Matt Sullivan and Landen Buckley, have taken on the photo book market with their StoryTree Inc. app SimplePrints. Unlike online photo services such as Shutterfly and Snapfish, SimplePrints was designed for mobile devices to make photo books, clearing... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-11-13 00:00:00 UTC ]
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Jaguar has a clever way to take you inside the plot of its latest villain-themed campaign. Today, the brand is linking print ads in Condé Nast's Vanity Fair, Condé Nast Traveler, GQ and Wired magazines to digital content through the Blippar app for Google Glass and mobile devices. The app is... Continue reading at AdWeek
[ AdWeek | 2014-11-11 00:00:00 UTC ]
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#web video
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#tv commercials
The social network seems to have decided to host content itself rather than send users to other websites Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-11-10 00:00:00 UTC ]
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#host content
This week in children's apps, a bestselling bedtime story comes to life, Little Critter learns about generosity, and The Cat in the Hat explores the weather. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-06 00:00:00 UTC ]
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#hat explores
Some of the most widely used messaging apps in the world, including Google Hangouts, Facebook chat, Yahoo Messenger and Snapchat, flunked a best-practices security test by advocacy group the Electronic Frontier Foundation (EFF).The organization evaluated 39 messaging products based on seven... Continue reading at PC World
[ PC World | 2014-11-05 00:00:00 UTC ]
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#published tuesday
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Nosy Crow will next year turn its fairy tale apps, including recent addition Jack and the Beanstalk, into picture books. Digital manager Tom Bonnick told The Bookseller the decision was a “no-brainer” because of all the “fantastic artwork” he had from animator and illustrator Ed Bryan. “We... Continue reading at The Bookseller
[ The Bookseller | 2014-11-05 00:00:00 UTC ]
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#unusual path
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E-book publisher Diversion Books has launched EverAfter, a bookstore app dedicated to romance titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-04 00:00:00 UTC ]
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#romance titles
If you love animated cartoons and social media, FlickerLab, an animation and app developer, may have developed the perfect messaging software for you. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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#app developer
Digital publisher Touchpress’ Disney Animated app has been nominated for a Children’s BAFTA award in the Interactive: Adapted category. The app was made by Touchpress in partnership with Walt Disney Animation Studios and Disney Interactive. It provides users with access to the inner workings... Continue reading at The Bookseller
[ The Bookseller | 2014-10-28 00:00:00 UTC ]
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Adobe Systems said Thursday it is now encrypting data it collects about certain ebooks after facing criticism earlier this month for not protecting the data.The Digital Reader blog reported on Oct. 6 that Adobe’s Digital Editions 4 software, used for downloading and reading ebooks, sent detailed... Continue reading at PC World
[ PC World | 2014-10-24 00:00:00 UTC ]
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#reading ebooks
In a move that should please publishers, the September release of iOS 8, Apple’s updated operating system for phones and tablets, included the integration of the iBooks app. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-24 00:00:00 UTC ]
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#september release
#ibooks app
Taxi app company Uber continues to make inroads in Asian markets, signing up independent cab drivers in Seoul, South Korea, despite regulatory pushback from the country's transport ministry and local authorities. The Wall Street Journal reports that Uber is paying its contract cabbies in Seoul... Continue reading at AdWeek
[ AdWeek | 2014-10-23 00:00:00 UTC ]
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#growing pains
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Cambridge University Press has said it welcomes the latest ruling on fair use made in the long-running Georgia State University Lawsuit. CUP, Oxford University Press and Sage are engaged in a copyright violation case brought against the university for alleged infringements in the unauthorised... Continue reading at The Bookseller
[ The Bookseller | 2014-10-21 00:00:00 UTC ]
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BuzzFeed is being bumped up to the digital advertising adult dinner table. On Monday, the company announced in an internal memo that Eric Harris will become chief business operations officer and also join the Interactive Advertising Bureau (IAB) board later this year. BuzzFeed president Greg... Continue reading at AdWeek
[ AdWeek | 2014-10-21 00:00:00 UTC ]
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#business operations
#ad platforms
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#native advertising
Issuu, a digital distribution and reading platform, has launched a new iOS app and announced a partnership with national literacy organization Jumpstart. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-16 00:00:00 UTC ]
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#ios app
#reading platform
#digital distribution
Publisher promises it will arm you with enough vocabulary and grammar to have a complete conversation in DothrakiLanguages created for TV shows can have a powerful fascination for fans: just look at Star Treks Klingon language for proof of that. Game of Thrones Dothraki language also fits into... Continue reading at The Guardian
[ The Guardian | 2014-10-14 00:00:00 UTC ]
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#tv shows
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The mobile advertising boom is more apparent than ever and publishers are now recognizing the success of custom and native ad strategies on mobile. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-08 00:00:00 UTC ]
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#mobile advertising
At Thursday's Future of Digital Sports Media panels during Advertising Week, the topic of abundance kept coming up: the ever-expanding array of content platforms and networks, a national appetite for live sports programming that shows no signs of satiation, and the rapidly diversifying... Continue reading at Advertising Age
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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#full bloom
As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her... Continue reading at Advertising Age
[ Advertising Age | 2014-10-02 00:00:00 UTC ]
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#media platform
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#fast company
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