The State of App Advertising

In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of free editorial content, the Web brought in a whole new (and volatile) system of measuring success. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
News tagged with: #print advertising

Other news stories related to: "The State of App Advertising"

Facebook Bends to Publishers, Tweaks Instant Articles Advertising

Facebook is changing the advertising policies for its Instant Articles platform, after publishers said restrictions made it too hard for them to generate revenue from content they posted to the social network’s new feature. & ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #generate revenue #advertising policies

Police ditch pocket books for app

Two Welsh police forces are scrapping traditional pocket notebooks in favour of mobile devices complete with an app. Continue reading at BBC News

[ BBC News | 2015-12-08 00:00:00 UTC ]
More news stories like this |

Could online apps help save indie bookshops?

With fewer than 1,000 stores in the UK, a number of online initiatives are aiming to help shoppers find their way back to local independent bookshopsThe rise of online retailers and ebooks have had a devastating impact on the UK’s independent bookshops. According to the Booksellers Association,... Continue reading at The Guardian

[ The Guardian | 2015-12-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #booksellers association #independent bookshops #devastating impact #online retailers #shoppers find #online apps #fighting back

Islamic State calls San Bernardino shooters 'supporters' as terrorism probe continues

President Obama vowed Saturday that investigators would "get to the bottom" of the San Bernardino massacre as new details emerged about the woman at the center of the terrorism investigation. One of the two assailants, Tashfeen Malik, pledged allegiance to an Islamic State leader in a Facebook... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-12-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #pledged allegiance #tashfeen malik

Racist, ​s​exist, ​r​ude​ and crude​: the worst of 20th century advertising – in pictures

Beyond Belief, a new book by Charles Saatchi, brings together the most shocking advertising campaigns of the last century. From racism and sexism to dodgy health claims, nothing was out of bounds for the real-life Mad MenBeyond Belief: Racist, Sexist, Rude, Crude and Dishonest, The Golden Age of... Continue reading at The Guardian

[ The Guardian | 2015-11-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #madison avenue #golden age #charles saatchi

Johnston Press suffers slowdown in advertising across digital and print

Publisher sees digital advertising growth halve and print advertising worsen with employment and property ads in steep declineJohnston Press has seen digital advertising growth halve and print advertising worsen as employment and property ads suffered steep declines.The regional newspaper... Continue reading at The Guardian

[ The Guardian | 2015-11-19 00:00:00 UTC ]
More news stories like this |

October Was Broadcast TV's Best Advertising Month Since January 2014

Perhaps the sky isn't falling after all when it comes to television advertising. Robust TV ad sales in October, as the new television season kicked off, drove the U.S. ad market to its best month this year, according to new data from Standard Media Index (SMI). In the findings from SMI, which... Continue reading at AdWeek

[ AdWeek | 2015-11-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #content sites #digital side #targeted audiences #great job #national television #ad sales

Nick Clegg pens book on 'state of British politics'

Former deputy prime minister Nick Clegg is writing a book examining the "fluid and unpredictable state of politics", to be published by The Bodley Head next year. Continue reading at The Bookseller

[ The Bookseller | 2015-11-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bodley head #book examining #british politics

Facebook launches Notify, its news-centric notifications app

Facebook's Notify is here. Think Apple News + Twitter = Facebook Notify. The news-centric stand alone app lets users receive news alerts on their lock screens from a menu of topics and publishers. Facebook says this is supplemental to its News Feed because people want multiple ways to get... Continue reading at Digiday

[ Digiday | 2015-11-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ios users #multiple ways

New Agatha Christie app starring 'Game of Thrones' actor

TELL and Agatha Christie Productions (ACP) have launched a new storytelling app based on Christie's short story collection The Mysterious Mr Quin, starring "Game of Thrones" actor Gethin Anthony in the lead role. Continue reading at The Bookseller

[ The Bookseller | 2015-11-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #lead role

Facebook Launches Notify, a New Twitter-Like App for Following Publishers

Facebook is already dominating peoples’ phone time, and now it wants a crack at your lock screen, too. The social network rolled out a new app called “Notify” on Wednesday specifically to send you mobile notifications fr ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-12 00:00:00 UTC ]
More news stories like this |

Facebook Debuts a New Push-Minded App for Publishers Called Notify

Facebook wants to become a one-stop shop for breaking news while giving media brands more mobile channels to reach viewers. The social media giant today launched Notify, an app curating push notifications from dozens of publishers and other media sources all into one place: your iPhone's lock... Continue reading at AdWeek

[ AdWeek | 2015-11-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mark zuckerberg #flagship brand #latest addition #movie trailers #menlo park

The President of the United States Now Has an Official Facebook Page

Early Monday afternoon, President Barack Obama debuted an official Facebook page for the Oval Office. Obama's first post entailed a message about climate change, with a video in which he gives a brief tour of the White House backyard and tells listeners that a fox and a hawk regularly roam the... Continue reading at AdWeek

[ AdWeek | 2015-11-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #social accounts #twitter account #climate change #oval office

The new normal: How native advertising’s changed in a year

Volume, creativity and analytics. Those were some of the biggest changes publishers noticed in native advertising over the past year, which we discovered at Digiday's "WTF is Native Advertising" event in New York. Top minds from the biggest publishers including Mental Floss, Time Inc., The Onion... Continue reading at Digiday

[ Digiday | 2015-11-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #native advertising #year appeared

Assessing the State of the Consumer Magazine Print Business

In the rush to the digital future, publishers have taken their eyes off the “print-ball.” The post Assessing the State of the Consumer Magazine Print Business appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital future

The Guardian's Tim Gentry on Why the Digital Advertising Problem Needs a Unified Solution

It's a hard call to make, with disincentives for the first to make it, but there's a growing acknowledgement that digital publishers and advertisers have failed to deliver on the promise that digital advertising held.   The ability to id ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital publishers

Penguin releases second Twits app

Penguin Random House (PRH) UK has released a second app based on Roald Dahl’s The Twits, featuring the first ever rendering of Mr and Mrs Twit in 3D, entitled "Roald Dahl’s House of Twits". Continue reading at The Bookseller

[ The Bookseller | 2015-10-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #roald dahl #app based

Belarus bookshop braves the state to publish Nobel winner's work

Underground publisher says it is risking regulations to translate Svetlana Alexievich’s novels into her home languageBefore a group of Belarusian artists and intellectuals chose it as their headquarters, Minsk drinkers would line up outside the run-down building for cheap vodka on tap. These... Continue reading at The Guardian

[ The Guardian | 2015-10-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #nobel prize #svetlana alexievich #publishing works #wine bar

Opinion: Native Advertising As We Know It Isn't Sustainable

The overwhelming majority of digital publishers (90 percent) have adopted or are considering adding native advertising to their sites. It’s seen as an effective tool by brands and advertisers, garnering 4.1 times more vi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #native advertising

Up For Debate: Can Content Really Save Advertising?

Here's a reversal pretty much nobody saw coming: What used to be regarded as one of the most skippable forms of advertising -- custom content -- is now being held up by many in the industry as the thing that just might save advertising from all manner of ad-avoidance behavior, including ad... Continue reading at Advertising Age

[ Advertising Age | 2015-10-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #day job #traditional media