In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of free editorial content, the Web brought in a whole new (and volatile) system of measuring success. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
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[caption id="attachment_139031" align="alignright" width="450"] Credit: Andrew Noel for Teen Vogue[/caption] Last year, Teen Vogue launched its first two-day Teen Vogue Summit in December. Its success led to the brand renewing and expanding the program into two events for 2018—the first in June... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-18 00:00:00 UTC ]
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Marketers are clamoring for the opportunities internet-connected TVs and over-the-top platforms like Roku and Amazon Fire provide, namely to reach audiences who are unsubscribing to traditional cable and the targeting capabilities that come from IP-delivered content. But currently it's extremely... Continue reading at Advertising Age
[ Advertising Age | 2018-10-15 00:00:00 UTC ]
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Facebook is giving brands assurances that their commercials will only run in a thoroughly vetted video environment as part of a new program that focuses on premium content. The new ad offering is also coming down in price since Facebook first started testing the program earlier this... Continue reading at Advertising Age
[ Advertising Age | 2018-09-29 00:00:00 UTC ]
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#reality show
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Oxford University Press (OUP) is offering primary and secondary schools in the UK free access to the online Oxford English Dictionary to mark the company’s 90th anniversary. Continue reading at The Bookseller
[ The Bookseller | 2018-09-20 00:00:00 UTC ]
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In its first season, the National Book Foundation is partnering with five book festivals, two colleges, and three libraries to send authors to readers across the country. The post National Book Foundation’s ‘NBF Presents’ Inaugural Season Goes to 10 States appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-07 00:00:00 UTC ]
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More than two years into its controversial plan for library system consolidations, staff leadership shakeups at Russia's leading state libraries are part of a plan to eventually streamline and digitally network libraries across the country. The post Russian State Libraries’ Consolidation Program... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-07 00:00:00 UTC ]
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#controversial plan
One man was cited for posting far-right memes on Facebook, railing against immigrants, gays and Muslims and claiming that former President Obama was trying to convert the nation to Islam. The other was admonished multiple times for improper conduct and for making “discourteous, demeaning and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-01 00:00:00 UTC ]
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#president obama
These comic book readers make it easy to catch up on beloved series, no matter what type of fan you are. Continue reading at PC World
[ PC World | 2018-08-13 00:00:00 UTC ]
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Runaway bestseller Sapiens established Yuval Noah Harari as a staple of the smart-thinking non-fiction field; four years on, Vintage and Riot Communications hope to take the Israeli’s new work, 21 Lessons, to an even broader readership. Continue reading at The Bookseller
[ The Bookseller | 2018-07-14 00:00:00 UTC ]
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Once seen as just a glorified hack, header bidding has now become a standard practice in digital media. While this process has been extremely successful at optimizing programmatic ad inventory for desktop publishers, the industry is now shifting toward mobile. So, WTF is header bidding for... Continue reading at Digiday
[ Digiday | 2018-07-11 00:00:00 UTC ]
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While Facebook tries to close the book on its Cambridge Analytica scandal, it's still dealing with many more. The FTC is conducting a non-public probe into the company's behavior around privacy data, the EU's stricter laws are making it hard for the... Continue reading at Engadget
[ Engadget | 2018-06-29 00:00:00 UTC ]
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CANNES, France--Being able to effectively target an audience is the ultimate quest of any digital media company. That's why Gannett, publisher of USA Today, more than 100 local newspapers and a dozen national digital sites, is looking to a new product to connect brands and users. We caught up... Continue reading at AdWeek
[ AdWeek | 2018-06-25 00:00:00 UTC ]
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Starting Thursday (June 21), advertisers on Facebook can no longer promote weapon accessories and other related items to people under 18. The social network already had restrictions in place banning ads for weapon sales and modifications, such as magazines, but weapons accessories--such as... Continue reading at AdWeek
[ AdWeek | 2018-06-19 00:00:00 UTC ]
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On May 1, Facebook released a state-by-state breakdown of how many people’s profiles were affected by the Cambridge Analytica data spill. Not many people noticed, because it was appended to a post originally published back in April. But on Wednesday, Business Insider pointed out its existence,... Continue reading at Slate
[ Slate | 2018-06-15 00:00:00 UTC ]
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With the forthcoming release of its new operating system for phones and tablets, iOS 12, Apple is signaling a new emphasis on digital book and audiobook sales. The new operating system, set to hit in the fall, will replace Apple's long-serving iBooks app with a new Apple Books app. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-12 00:00:00 UTC ]
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#audiobook sales
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#operating system
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HarperCollins Children’s Books UK has launched a voice-activated app on Google Assistant for children’s audiobooks. Continue reading at The Bookseller
[ The Bookseller | 2018-06-08 00:00:00 UTC ]
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Firm changes initial ad for ‘news credibility specialists’ to ‘news publisher specialists’Facebook has advertised for “news credibility specialists” to fact-check content that appears on its site, after accusations of bias and the ongoing controversy over fake news. Almost two years after the... Continue reading at The Guardian
[ The Guardian | 2018-06-08 00:00:00 UTC ]
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Brands can now bid in auctions for in-application advertising on Facebook Audience Network. The social network opened up header bidding via Facebook Audience Network last March, and head of publisher solutions partnerships Vijay Balan said in a blog post that publishers have seen "significant... Continue reading at AdWeek
[ AdWeek | 2018-06-07 00:00:00 UTC ]
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Facebook, looking to grow its ad business outside its own apps, has struck partnerships that enable it to plug into ad auctions run by ad exchanges like MoPubowned by TwitterFyber and Max. Facebook can now also work directly with publishers like Rovio, Talefun and GameInsight, which manage their... Continue reading at Advertising Age
[ Advertising Age | 2018-06-06 00:00:00 UTC ]
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Twitter and Facebook told they will be held more responsible for the content they publishBritain’s chief data regulator has said the online political advertising industry will be forced to reform for good as a result of the Cambridge Analytica scandal.Elizabeth Denham, the head of the... Continue reading at The Guardian
[ The Guardian | 2018-06-05 00:00:00 UTC ]
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#political purposes
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