The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
News tagged with: #digital media

Other news stories related to: "The Right Way to Build Brand Love by Hopping on Viral Trends"


A bet on books' continuing pop-hop

At the new Pop-Hop Books & Print in Highland Park, a pair of print aficionados believes that others, like themselves, cling to the page in the age of ebooks.Like a bad love affair, they kept it a secret from their families as long as they could. Because in 2012, who can admit the thing they... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-05-19 00:00:00 UTC ]
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Publishers build collaborations as digital pace quickens

Publishers are hastening to embrace new partnerships, stronger direct-to-consumer programmes and... Continue reading at The Bookseller

[ The Bookseller | 2012-05-14 00:00:00 UTC ]
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Aquafadas: Easy to Build Interactive Apps

Aquafadas, a French digital publishing company, has launched a platform that allows publishers to build multimedia apps for children’s books, comics, magazines, and newspapers. Using Aquafadas’s Ave AppFactory desktop application and Adobe InDesign, publishers can produce apps that offer a... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-03-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #interactive content


Penguin buffs brand to retain readers

Penguin is to sell physical books direct to consumers through pop-up shops as part of a plan to... Continue reading at The Bookseller

[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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New Media and Tech Winning the Viral News War

Some new research sheds light on how social media is currently being used to share news articles from traditional publishers. Newswhip has looked at the number of news stories during January 2012 that received more than 100 mentions on Twitter and Fa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #news stories #traditional publishers


Gannett Building Paywalls Around All Its Papers Except USA Today

The vogue for digital paywalls sweeping the news business has made it all the way to the top: Gannett, the nation’s largest newspaper publisher, is planning to switch over all of its 80 community newspapers to a paid model by the end of the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #news business #usa today


Picador to learn Ten Things About Love

Picador has acquired a debut novel, Ten Things I’ve Learnt About Love, after editorial... Continue reading at The Bookseller

[ The Bookseller | 2012-02-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ten things


Building Buzz with Social Media

These days it doesn’t take long to change the face of marketing. According to Tom Dean, senior marketing director in the trade book division at Zondervan, “The game has changed dramatically in the past 18 to 24 months.” That change comes thanks to the power of social spaces that allow authors to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #direct contact #changed dramatically


'Big new trends' needed, say agents

Reinvention is set to be a key trend for 2012, with top literary agents saying they are on the... Continue reading at The Bookseller

[ The Bookseller | 2012-01-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #key trend


Atlantic Media Taps Editor-in-Chief for New Global Business Brand

The Atlantic Media Company names Kevin Delaney as editor-in-chief of its still untitled digital global business brand. Delaney brings over a decade of experience at The Wall Street Journal to this developing role. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's... Continue reading at Betanews

[ Betanews | 2012-01-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #high school #textbook publishers #considerable amount #months ago


Anticipation builds for Apple education news

Apple will today lift the lid on a hotly anticipated education announcement which many... Continue reading at The Bookseller

[ The Bookseller | 2012-01-19 00:00:00 UTC ]
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Magazines and Newspapers Need to Build Better Apps

While it is still early in the migration process, Apple's iPad and other tablets appear to be a very good thing for the publishing industry, allowing publishers to monetize their content while avoiding the printing and distribution costs associat ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #allowing publishers #publishing industry #good thing


Trend Report: Are paywalls the only way forward for online publishers?

It's been 18 months since News Corp erected paywalls around The Sunday Times and The Times. Mike Fletcher assesses whether the paywall model is the future for online publishing and talks exclusively with News International to discover a shift in strategic thinking. Continue reading at Media Week

[ Media Week | 2011-12-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #news international #online publishing #online publishers #trend report #sunday times


Online-only News Brands Garner More “Buzz” than Print-Affiliated Counterparts

Online-only news sites received more—and more positive—online “buzz” than their print-affiliated counterparts in 2011, according to a data-mining tool developed by digital marketing agency Zeta Interactive. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-02 00:00:00 UTC ]
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Attic Brand Media falls into administration after 22 years

Attic Brand Media, the customer and consumer magazine publisher behind Kick and National Geographic Kids, has fallen into administration after 22 years, according to sources. Continue reading at Media Week

[ Media Week | 2011-11-09 00:00:00 UTC ]
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Hutchinson builds fiction list with new buys

Written By: Charlotte Williams Publication Date: Fri, 04/11/2011 - 11:09 Random House Cornerstone imprint Hutchinson is lining up books for its 2012/13 fiction lists, with publishing director Jocasta Hamilton scooping up two novels—including a British début—and editorial director Stephanie... Continue reading at The Bookseller

[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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Hearst sales appointments 'will create more joined-up brands'

The first stage of Hearst Magazines UK's commercial restructure marks a move towards creating more joined-up brands, group commercial director Matt Salmon has claimed. Continue reading at Media Week

[ Media Week | 2011-10-25 00:00:00 UTC ]
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Publishing Technology to build UN e-collection

Written By: Lisa Campbell Publication Date: Wed, 12/10/2011 - 10:17 Publishing Technology is to build the United Nations e-collection. The publishing software services provider has signed the UN e-collection to its pub2web platform, which allows cross-searching, discovery and sales via... Continue reading at The Bookseller

[ The Bookseller | 2011-10-12 00:00:00 UTC ]
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Eerdmans at 100: Building on Tradition

Eerdmans Publishing Company has always flouted convention. The press, founded in Grand Rapids, Mich., on August 16, 1911, by Dutch emigrant William B. Eerdmans Sr., who led it for 52 years, remains family-owned: William “Bill” Eerdmans Jr., the son of its founder, has served as the company’s... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #christian publishers #grand rapids