The real 'fire' in Amazon's smartphone? A shopping spree

You’d be forgiven for thinking Amazon CEO Jeff Bezos wants to compete with other phone makers with his company’s new Fire smartphone. But forget the multiple cameras and pretty 3-D-like effects, the device is really about selling more stuff.The Fire comes with close ties to Amazon’s online retail store, relies on the company’s cloud storage and is a platform for Amazon’s digital content in the areas of music, video, books and apps.“The goal is to drive traffic and spending within Amazon’s core services,” said Ben Bajarin of Creative Strategies, who studies the consumer technology industry.One of its key features is an image recognition technology called Firefly, which recognizes images, text and audio to quickly identify product bar codes, movies, songs, TV episodes and other products for instant purchasing through Amazon.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'

[ PC World | 2014-06-19 00:00:00 UTC ]
News tagged with: #digital content #drive traffic #creative strategies #key features

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