The prevalence of online porn drives Playboy to ditch nudity

Sex sells, there's no denying it. This is one of the reasons that such a huge proportion of web traffic is accounted for by porn sites. Just as the internet has changed the face of music, television, movies, and radio, so it has changed the face of print media -- including porn mags. Magazine and newspaper sales have plummeted, and those that do exist have had to change dramatically. Stalwart of the top shelves, Playboy, is not immune. In an interview with the New York Times, CEO Scott Flanders said that people are now "one click away from every sex… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2015-10-13 00:00:00 UTC ]
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Specsavers teams with PRH for online crime writing

Penguin Random House’s crime community Dead Good Books and Specsavers have teamed up for #... Continue reading at The Bookseller

[ The Bookseller | 2014-09-22 00:00:00 UTC ]
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Free-to-Play Online Casino Brand Bets on Mobile

DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily... Continue reading at Advertising Age

[ Advertising Age | 2014-08-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #changing rapidly #digital landscape #vp-global marketing

Publishers: Ditch your apps; focus on mobile Web

New research shows how hard it is to drive app downloads and why news publishers should be focusing more on their mobile websites and social distribution. The post Publishers: Ditch your apps; focus on mobile Web appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #social distribution #mobile websites #research shows #mobile web #post publishers #news publishers

Playboy Makes Over Website to Be More Facebook-Friendly

Playboy has a new website that the publisher hopes you might even share with your mom on Facebook.Next Monday, the 60-year-old men's magazine will "officially" revamp its 20-year-old website to put a heightened focus on serving up grown-up entertainment that's not overly "adult." The new... Continue reading at Advertising Age

[ Advertising Age | 2014-08-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #soft launch #publisher hopes

Pan Mac buys guide to driving from Top Gear's 'Stig'

Pan Macmillan has acquired an illustrated guide to driving by Ben Collins, formerly Stig of... Continue reading at The Bookseller

[ The Bookseller | 2014-08-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #illustrated guide #pan macmillan #top gear

Kids' Drive Penguin Random House

Pearson said that it booked adjusted operating profit of 18 million pounds for its 47% stake in Penguin Random House compared to 28 million pounds in the first six months of 2013. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #47% stake

Dutch courts lets ebook reseller stay online

Dutch publishers have failed in their efforts to immediately close down ebook reselling site Tom Kabinet.The Amsterdam District Court ruled Monday that the reseller can stay in business, after the Dutch Publishers Association (DPA) filed a preliminary case at the beginning of July to urgently... Continue reading at PC World

[ PC World | 2014-07-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #original owners #copyright infringement #dutch publishers

Report: Superman Is the Most Toxic Superhero Online

If you're seeking out Superman online, be on alert. A new study by Internet security firm McAfee shows that those who search for the Man of Steel on the Web have a 16.5 percent chance that they'll land on a website that has malware including spyware, adware, spam, phishing or viruses. The data... Continue reading at AdWeek

[ AdWeek | 2014-07-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #free download

Liberian newspaper publisher denied bail over driving offence

Journalists in Liberia believe that the arrest and detention of newspaper publisher Octavian Williams for a traffic offence was motivated by his newspaper's political coverage.Williams, who runs a tabloid in Monrovia, The Nation Times, was detained by police on 2 July and accused of driving a... Continue reading at The Guardian

[ The Guardian | 2014-07-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #political coverage

CDS Takes Online Rights to 'Maximum Ride'

James Patterson’s YA book franchise, which has sold over 30 million copies, is about to go digital. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #james patterson

Amazon Tries to Drive Wedge Between Hachette and Its Authors

Amazon.com Inc. is offering authors caught up in its dispute with Hachette Book Group all proceeds from the sale of any digital book, seeking to bypass the publisher and appeal directly to writers.Amazon sent a letter to authors, including Douglas Preston, proposing to extract them from the spat... Continue reading at Advertising Age

[ Advertising Age | 2014-07-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #forrester research #greater share #ebook revenue #appeal directly #digital book

How Hearst learned to play with emotions to drive Facebook traffic game

The publisher, which has seen its Facebook traffic grow more than 500 percent in the past year, shares the secrets to its success. The post How Hearst learned to play with emotions to drive Facebook traffic game appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-03 00:00:00 UTC ]
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US book publishers now make more money from online sales than physical stores

Brick-and-mortar book stores have clearly been on the decline for a while -- just look at Barnes & Noble's rocky finances. However, there's now some tangible evidence that the pendulum has swung in favor of internet-based sales. BookStats estimates... Continue reading at Engadget

[ Engadget | 2014-06-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #barnes noble #physical stores #online sales #book publishers

Infographic: Overcoming Skips and Other Best Practices for Online Video

 Ad spending for online video is expected to double by 2017, which means publishers and advertisers are placing greater emphasis on not only developing more video content, but tracking user engagement as well. The infographic below, provided by MediaRadar, shows some of the opportunity online... Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #video content #ad spending #online video

A Kickstarter Drive to Fund AEON and ‘Black Jack’

The comics character Aaron Day, better known as Black Jack, is an African American adventurer created by comics writer, playwright and educator Alex Simmons. A Kickstarter campaign has been started to support Black Jack and the launch of AEON, a new online gaming, comics and animation platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #online gaming #kickstarter campaign

GE’s becomes legitimate online news publisher

After a fun stunt with Jimmy Fallon, GE's native advertising is taking a serious turn into news. The post GE’s becomes legitimate online news publisher appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #native advertising #jimmy fallon

GE Becomes Legitimate Online News Publisher

After a very entertaining stunt with Jimmy Fallon, GE, an early adopter of content marketing, has been putting a focus on hard news of late. GE has used sites like The Economist and Quartz for native advertising to promote itself as a supporter of ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hard news #content marketing #early adopter #jimmy fallon

Mail Online chief in clash with Australian reporter over copyright

Media journalist from Rupert Murdoch paper tried to confront Martin Clarke over alleged lifting of articles from other sitesThe spat between News Corp and Mail Online over copyright in Australia has spilled over to the Cannes Lions advertising festival, with a late night altercation between... Continue reading at The Guardian

[ The Guardian | 2014-06-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mail online

News Corp and Mail Online plagiarism spat goes to Cannes Lions festival | Media Monkey

The ongoing Antipodeon spat between News Corp and Mail Online over the latters alleged plagiarism appears to have spilled over onto waterfront at this weeks Cannes Lions advertising festival. The Daily Mail websites publisher, Martin Clarke, never known for half measures, is schmoozing... Continue reading at The Guardian

[ The Guardian | 2014-06-17 00:00:00 UTC ]
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