The pivot to paid is bringing renewed focus on automated personalized content tools

Improvements in technology and a shift toward loyalty metrics have meant that personalization in news publishers is increasingly common. The post The pivot to paid is bringing renewed focus on automated personalized content tools appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-02-07 00:00:00 UTC ]
News tagged with: #news publishers #increasingly common

Other Publishing stories related to: 'The pivot to paid is bringing renewed focus on automated personalized content tools'

Charting the Transformation in Digital Content and Solutions: Digital Solutions in India 2015

The first PW coverage of the India-based digital solutions industry, which was then widely known as “content services,” coincided with the launch of Twitter and Google’s acquisition of a 22-month-old startup called Android Inc. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital solutions #digital content #pw coverage #content services

Personalization and Customization in E-learning: Digital Solutions in India 2015

When introducing new learning products to today’s market, personalization is key to success. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital solutions

Using Mobile Apps to Increase Content Monetization: Digital Solutions in India 2015

Across the globe, mobile apps have become one of the most popular channels to access content for users. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #digital solutions #access content

Digital Discoverability of Relevant Content: Digital Solutions in India 2015

Until recently, our conversations about ebooks with publishing clients centered on conversion—on tools and workflows, competing standards, best practices, and retailer requirements, decisions around fixed layout v. reflow, opportunities for enhancement and interactivity, accessibility, and the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #relevant content #digital solutions #reader experience

Penguin Hotline Brings Tailored Book Recs to Canada

PRH's U.S. division successfully launched the program in December 2014, and received 32,000 page views and 3,600 requests for recommendations during its first month alone. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
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Olive Software Offers New E-book Enhancement Tool

Olive Software's SmartLayers technology claims to turn a publisher's generic prose ebooks into an easily revised and upgradeable multimedia-enriched content platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
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Academia less pivotal to recruiting publishers

Qualifications are less important than they used to be when it comes to recruiting, with more emphasis on potential and inherent talent, Penguin Random House (PRH) HR director Neil Morrison said at a London Book Fair seminar entitled “Challenging Tradition: What Skills are Trending Now?” Jen... Continue reading at The Bookseller

[ The Bookseller | 2015-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emotional intelligence

Springer launches book metrics tool

Springer has developed a new platform, Bookmetrix, to offer title and chapter level metrics across all of their books. Bookmetrix has been developed in partnership with Altmetric. The data captured on Bookmetrix is displayed on the book pages of Springer's content platform SpringerLink and... Continue reading at The Bookseller

[ The Bookseller | 2015-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book pages #read online #real time

Amazon and HarperCollins renew friendship with multi-year contract

Amazon started mending its tattered relationship with the big five publishers last year, signing deals with Macmillan, Simon & Schuster and even Hachette. Now it's HarperCollins' turn to make peace with the e-commerce giant, according to The Wall Str... Continue reading at Engadget

[ Engadget | 2015-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #signing deals #simon schuster #e-commerce giant

Amazon brings Kindle features to its Android app

If you don't have a Kindle to read your books on then there's no worries, as apps exist on other platforms like Android. Amazon isn't standing still on this either, now offering customers on Google's mobile platform some new features already available on the stand-alone device. Included are two... Continue reading at Betanews

[ Betanews | 2015-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #offering customers #amazon isn #amazon claims #young kids #ve heard

Digital Content Convention Launching in NYC in 2015

Stream Con NYC will take place from from October 30 to November 1 at the Jacob K. Javits Center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #javits center

Expanding Your Content’s Reach In a Post-Print Era

A Q&A with Doug Grinspan, associate publisher of WIRED. The post Expanding Your Content’s Reach In a Post-Print Era appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post expanding #associate publisher

Google Rolls Out New Tools to Drive Mobile App Installs

App-install ads continue to be a lucrative business for Facebook and Twitter, and now Google wants a bigger piece of the market. Today Google is rolling out two new tools aimed at making it easier for marketers to plug mobile apps. The first change is that advertisers can extend AdMob... Continue reading at AdWeek

[ AdWeek | 2015-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #initial success #game developer #social networks

Poisoned Pen to Bring Back Golden Age Mysteries

With "Downton Abbey" reviving interest in the period between the two world wars, the publishing arm of the British Library has been releasing new editions of forgotten classics published in Britain’s golden age of mystery (considered to span most of the 1920s and ’30s) since 2012. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #poisoned pen #downton abbey #reviving interest #publishing arm #british library #golden age

HarperCollins Inks Content Deal with Playster

Playster, a new subscription platform offering access to books, music, games and films, has added 14,000 backlist titles from HarperCollins. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
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Facebook and Publishers Take Cautious Approach to Content Tie-Up

The march towards media companies publishing content directly to Facebook continues.Barely a month after Facebook Chief Product Officer Chris Cox said publicly that the social network wants to host media companies' articles and videos, The New York Times reported that BuzzFeed, National... Continue reading at Advertising Age

[ Advertising Age | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook continues #cautious approach #national geographic #coming months

IPA Congress Focuses on the Publisher’s Role in a Digital Economy

In his opening speech, Elsevier chairman Y. S. Chi emphasized the need to regard industry changes as opportunities instead of threats or diversions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital economy #opening speech

Facebook May Host News Sites’ Content

Nothing attracts news organizations like Facebook. And nothing makes them more nervous. With 1.4 billion users, the social media site has become a vital source of traffic for publishers looking to reach an increasingly fragmented ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vital source

Hearst president David Carey: ‘We’re a content company with a platform mentality’

As Hearst Magazines president, David Carey is constantly on the lookout for growth, from Hearst's longstanding titles, acquisitions and new launches. But publishing a monthly magazine isn't what it used to be. In the first of our media CEO Q&A series, Carey talks about challenging... Continue reading at Digiday

[ Digiday | 2015-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content company #david carey