High-impact ad pages saw a mixed usage among MPA-member magazines in the first quarter of 2011, according to data gathered by Mag Radar. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
News tagged with:
#data gathered
The first marketing for Apple Watch has arrived in a customary form for the brand: glossy print ads.The March issue of Conde Nast's Vogue includes 12 pages of advertising for Apple's upcoming device, set to go on sale in April. The three versions -- the leather-bound standard model, a... Continue reading at Advertising Age
[ Advertising Age | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#march issue
#conde nast
#fashion magazines
India is a “vibrant market”, Hachette UK c.e.o. Tim Hely Hutchinson has said on a visit to the country. Talking to the Hindu Business Line newspaper, Hely Hutchinson spoke about the acquisition of cricketer Sachin Tendulkar’s book, and touched on the dispute between Hachette Book Group in the... Continue reading at The Bookseller
[ The Bookseller | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hachette india
#hachette uk
Proving the old adage that all good things come to those who wait, Emma Healey scores her first UK number one with her debut smash hit Elizabeth is Missing (Penguin), first released in paperback on January 1st. Continue reading at The Bookseller
[ The Bookseller | 2015-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#good things
#uk number
#missing penguin
#january 1st
Publisher continues exploring the limits of native ads. The post Forbes Puts an Ad on its Cover appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cover appeared
#native ads
Just ask Bilbo Baggins — there’s something very appealing about having one ring to rule them all. So it goes with the Facebook Audience Network, which was launched in 2014 to help digital marketers place ads across all mobile apps — not just Facebook’s — using a single platform while making it... Continue reading at Digiday
[ Digiday | 2015-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post facebook
#single platform
James Patterson remains the most borrowed author in UK libraries for the eighth year running, according to data released today (13th February) by the Public Lending Right (PLR). Daisy Meadows holds firm in second place, while fellow children’s authors Julia Donaldson and Francesca Simon remain... Continue reading at The Bookseller
[ The Bookseller | 2015-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk libraries
#public lending
#fellow children
#nora roberts
#jacqueline wilson
#roald dahl
#lee child
David Carr, the well-known media columnist for The New York Times, died at work on Thursday, the paper reported last night. He was 58.Although he often used his Media Equation column to spotlight people doing things right, it also cut to the heart of the players, tactics and forces so vigorously... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native ads
#paper reported
A native ad for Fidelity will appear on the cover of the latest issue of Forbes, which hits newsstands on Monday. The ad is on the actual cover -- it's not part of a foldout or second cover.Forbes was among the first publications to fully embrace native advertising -- a tactic where ads seek to... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uncharted waters
#verizon wireless
#sports illustrated
The tepid ad market is continuing to give cable networks fits as they work to sell the commercial time they didn't book in the upfront, when advertisers shop for the upcoming TV season. Sales executives have been looking for strong growth in the so-called scatter market after a sluggish upfront... Continue reading at Advertising Age
[ Advertising Age | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#strong growth
#conference call
#flat market
#ad sales
#modest improvement
What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed. There's one such creative format that is only now catching on as the digital world's equivalent of the... Continue reading at AdWeek
[ AdWeek | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#phone interview
Christian publishers are not in panic mode despite recent Nielsen BookScan numbers indicating Christian fiction sales dropped 15 percent from 2013 to 2014. Houses with major fiction programs remain optimistic about the category and are not pulling back. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#christian publishers
#pulling back
Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a... Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print ads
#sports illustrated
#buy ads
#media agency
#buying ads
#entertainment weekly
The Associated Press (AP) is expanding its live video offering as digital publishers from across the media spectrum look to show more live video online. Multiple live streams will now be available on AP's digital Video Hub platform, which ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#press ap
#digital publishers
We aslked Dazed Group, News U.K., Mashable and Monrif Group what they think about the ominous subject of ad blocking. The post European publishers assess the threat of ad blocking appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad blocking
News Corp. continues to tout the strength of its legacy newspaper business even though most of the company's growth now stems from expansions in the real estate and book publishing markets. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#real estate
Newspaper revenue in the UK, the US and Australia is down despite a rise in the company’s overall revenue thanks to book publishing and real estate divisionsDeclining sales, advertising and subscriptions hurt revenues at Rupert Murdoch’s newspaper business in the final quarter of last year, News... Continue reading at The Guardian
[ The Guardian | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishing
#rupert murdoch
#newspaper business
#final quarter
#media tycoon
Healthy eating advocate and blogger Ella Woodward has claimed the number one spot on the Official UK Top 50 this week. Deliciously Ella (Yellow Kite) sold 32,144 copies in the week ending the 31st January and is the highest first week sales figure for a debut food and drink writer since Nielsen... Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#week ending
#31st january
Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for consideration, the social network said. This is the fourth year Facebook is hosting the ad awards, and Adweek... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media strategy
#emerging markets
#latin america
#middle east
Advertisers have been making a lot of noise about viewability and fraud lately. And with good reason -- according to sources like comScore and Google, half of online advertising dollars go to waste due to bots, click fraud and out-of-sight placements. While the costs to advertisers might be... Continue reading at Advertising Age
[ Advertising Age | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#quality content
#brand-safe environments
The Dude goes fully meditative to promote his new sleeping aid album.We already knew about the Jeff Bridges Sleeping Tapes, a collection of relaxing sounds, guided meditations and stories designed to help improve your slumber. The Oscar-winning actor teamed up with website publishing platform... Continue reading at Fast Company
[ Fast Company | 2015-02-02 00:00:00 UTC ]
More news stories like this |