The New Backbone of Content and Marketing: Data

This may sound obvious, but data is now at the heart of just about every action publishers and advertisers make. There appears to be no end to the data sources and the appetite publishers and brands have for it. Data drives every decision, from the content we produce to the viability and subsequent success or failure of a marketing campaign. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
News tagged with: #data sources #marketing campaign

Other news stories related to: "The New Backbone of Content and Marketing: Data"

Market Transformation Equals Challenges and Opportunities: Content Services in India 2012

In 2006, when PW released the first report on the content services industry in India, the topics centered on XML, PDF, and e-deliverables, and conversations revolved around print- vs. content-centric work flow. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #content services

Content Marketing Has Arrived. Should Publishers Be Worried?

September 6th was a coming out party for content marketing. Over 600 marketing professionals came together in Cleveland from 18 different countries for Content Marketing World to learn how to create and grow their own publishing and storytelling platforms. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #content marketing

UK content producers to focus on data and audience profiling

Audience profiling and driving content across mobile platforms will be the main focus of the UK publishing industry over the next 12 months, according to a new survey. Continue reading at Media Week

[ Media Week | 2011-09-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mobile platforms #main focus

Content Marketing Institute Launches Strategy Consulting Services

The Content Marketing Institute (CMI) launched a strategy consulting practice today. The goal of the practice is to assist companies of all walks in creation of original content strategies that will be beneficial to their overall business. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
More news stories like this |

The Content Marketing Revolution

Each year the publishing world seems to become enamored with a new strategy that will redefine the industry. In 2011, that's marketing services. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing services #publishing world

Q&A: Marketing Guru Seth Godin on How to Be a Better Marketer

Seth Godin is a bestselling author and entrepreneur. He also runs an online course that helps marketers learn by doing, which has resonated with many industry professionals over the years. Godin joined us on a bonus episode of Adweek's Yeah, That's Probably an Ad podcast to talk about how... Continue reading at AdWeek

[ AdWeek | 2020-03-18 20:43:09 UTC ]
More news stories like this | All news stories tagged with: #bestselling author #industry professionals

Amazon Keeps Firm Grip on E-book Market, Even as the Format Loses Market Share

With sales of ebooks slipping and print books enjoying a mild rebound, ebooks’ share of consumer spending on books has declined over the past two years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #consumer spending #e-book market #firm grip

Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share

When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at Advertising Age

[ Advertising Age | 2015-07-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #holy grail #simply isn #things digital #disappointing results #search engines

A Data Scientist Explains Some Approaches to “Big Data”

Context is everything when it comes to analyzing data, says Hilary Mason. Are you selling a million copies of a book, or one copy of a million books? The post A Data Scientist Explains Some Approaches to “Big Data” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #million books #million copies #big data

Data Giant Acxiom Launches Data Management Platform

It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more... Continue reading at AdWeek

[ AdWeek | 2013-09-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #loyalty programs #big retailers #told adweek #digital marketplace

IDG Enterprise Marries First, Third-Party Data With Launch of Premium Data Services

IDG Enterprise looks to better serve their advertisers with the launch of its Premium Data Services, a portfolio of products that will integrate both first and third party data for ad clients looking to more deeply understand their target audiences. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #target audiences #ad clients #third-party data

Apple Tweaks iBook Language: Your Content Is Your Content

A couple weeks after introducing its new iBooks Author app, Apple has clarified legal language about what happens to the books users create with the software. Apple continues to insist that users can only sell electronic books in the iBook format via its iTunes store. But it makes it clear that... Continue reading at AllThingsD

[ AllThingsD | 2012-02-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #itunes store #couple weeks

OpenAI Is Paying Dotdash Meredith At Least $16 Million to License Its Content

The artificial intelligence firm OpenAI is paying the digital media company Dotdash Meredith a minimum of around $16 million per year to license its content, according to public financial documents from IAC, the parent company of Dotdash Meredith. The figure is a minimum... Continue reading at AdWeek

[ AdWeek | 2024-11-18 09:18:13 UTC ]
More news stories like this | All news stories tagged with: #digital media #dotdash meredith #$16 million

Macmillan Marketing VP’s Election Post Stirs Anger

In response to president-elect Donald Trump’s win on Election Day, Mariel Dawson, VP of marketing at Macmillan Children’s Publishing Group, posted a pro-Trump graphic on a personal account, raising concerns of bias among Macmillan authors and readers and prompting a response from the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #macmillan #raising concerns #personal account #macmillan children #election day

‘I am the industry!’: Keke Palmer on being Hollywood’s queen of content

Singer, gameshow host, podcaster – the actor has built a reputation for doing it all. And with an autobiography/self-help guide coming soon, she’s out to prove there’s nothing wrong with being a jack of all tradesIn an era when social media has turned us all into products to promote, Keke Palmer... Continue reading at The Guardian

[ The Guardian | 2024-11-02 11:55:13 UTC ]
More news stories like this | All news stories tagged with: #memoir #video chat #tv show #jordan peele

Ingram Content Group launches new research tool

Ingram Content Group has unveiled a new IP database and research tool, called MediaScout. Here's what it can do. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2024-10-18 18:59:37 UTC ]
More news stories like this | All news stories tagged with: #ingram content group #research tool

Brazilian Publishers Set Sights on Global Market at Frankfurt Book Fair

Brazil's publishers this year are proud of their editorial maturity and their investment in international activities, with 38 publishers at Brazil's Frankfurt Book Fair stand. The post Brazilian Publishers Set Sights on Global Market at Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-17 08:56:47 UTC ]
More news stories like this | All news stories tagged with: #frankfurt book fair #global market

Engadget Podcast: Hunting data center vampires with Paris Marx

This week, we’re joined by tech critic Paris Marx to discuss Data Vampires, his latest Tech Won’t Save us podcast series. We chat about how data centers suck up vast amounts of power, water and other resources, and why the AI boom is exacerbating those issues. Also, Devindra and Ben dive into a... Continue reading at Engadget

[ Engadget | 2024-10-11 13:30:50 UTC ]
More news stories like this | All news stories tagged with: #book business #manga #managing editor #outro music #theme music #junji ito

A Look at Crime and Mystery in the Philippines’ Book Market

Organizers of Frankfurt’s 2025 Guest of Honor Philippines program describe crime and mystery writing in the Philippine market. Sponsored. Publishing Perspectives Staff Report ‘More Than Solving a Mystery’ hile much of the book world is focused on the upcoming 76th edition of Frankfurter... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-04 12:00:59 UTC ]
More news stories like this | All news stories tagged with: #book world #frankfurter buchmesse #book business #book market #mystery writing