The New Backbone of Content and Marketing: Data

This may sound obvious, but data is now at the heart of just about every action publishers and advertisers make. There appears to be no end to the data sources and the appetite publishers and brands have for it. Data drives every decision, from the content we produce to the viability and subsequent success or failure of a marketing campaign. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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China Bestsellers February 2020: A Market Stilled by Contagion

While China's bestseller charts typically feature new releases, under the coronavirus outbreak, the lists have gone into a kind of lockdown of their own. The post China Bestsellers February 2020: A Market Stilled by Contagion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-25 14:23:29 UTC ]
More news stories like this | All news stories tagged with: #bestseller charts #coronavirus outbreak

Mantel maintains top spot as print market hangs on

Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the UK Official Top 50 number one spot for a third week running, selling 30,280 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-03-23 20:03:58 UTC ]
More news stories like this | All news stories tagged with: #nielsen #nielsen bookscan #week running #lightfourth estate #sthe mirror #hilary mantel

What book marketers can learn from B2B

The job of a book marketer is a tough one. You’ve likely got more titles than time, tight budgets and big expectations, and lot of different stakeholders, each with their own view on your priorities. Continue reading at The Bookseller

[ The Bookseller | 2020-03-22 20:13:11 UTC ]
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Digital Media India: Google Highlights Data, Subscription Products for Publishers

At the recent Digital Media India conference, Rohan Tiwary of Google Asia Pacific, offered updates on some of the company’s ongoing Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-03-17 17:30:42 UTC ]
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Coronavirus: International Publishers Make COVID-19 Research Content Freely Available

Research houses and scholarly publishers and associations are pooling their content for professional and public access free of charge. The post Coronavirus: International Publishers Make COVID-19 Research Content Freely Available appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-16 08:15:00 UTC ]
More news stories like this | All news stories tagged with: #publishers make #scholarly publishers #post coronavirus

How Content Consumption & Creation Is Changing (and How to Keep Up)

From Gutenberg’s printing press to Google’s AMP format, the publishing world has gone from zero to one million miles per hour, with revolutionary changes to the way we produce, distribute, and consume content. Here is a breakdown of some of the key changes in digital publishing, plus tips for... Continue reading at Publishing Executive

[ Publishing Executive | 2020-03-05 15:43:14 UTC ]
More news stories like this | All news stories tagged with: #printing press #publishing world #digital publishing #consume content #million miles

London Book Fair 2020: Sharjah Stars As Market Focus

At the London Book Fair, the United Arab Emirates plan a wide range of events to highlight its authors and culture. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
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Sharjah at London Book Fair: The 2020 Market Focus

The Sharjah Market Focus program at London Book Fair brings two pavilions to the trade show, as well as a stand featuring Sharjah's World Book Capital year. The post Sharjah at London Book Fair: The 2020 Market Focus appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-02-27 14:08:34 UTC ]
More news stories like this | All news stories tagged with: #london book fair #world book #trade show #post sharjah

Lightning Source to Introduce 'Content Integrity' Guidelines

Lightning Source has sent a notice to all publishers who use Ingram’s print-on-demand service informing them that, as of April 27, it will remove print content from its catalog that falls within certain prohibited areas. The goal, Ingram said, is to uphold the quality of its content and to guard... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
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Why astrologers were the original data scientists

Alexander Boxer says both disciplines seek to divine useful patterns from complex information. Continue reading at The Washington Post

[ The Washington Post | 2020-02-21 02:01:42 UTC ]
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Peaks and troughs for travel market

The market for travel books has struggled in the past year, but publishers are finding ways to rise to the challenges of a tough retail environment, changing trends and a shift to more sustainable travel. Continue reading at The Bookseller

[ The Bookseller | 2020-02-20 13:59:01 UTC ]
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Digital subscriptions help Sweden market rise as physical sales sink

Physical book sales in Sweden are falling but the take-up of digital subscription services is on the rise, leading to a boost in revenue during 2019, new figures show. Statistics published by trade magazine Svensk Bokhandel showed sales nudged up 1.1% by value and 4.9% by volume in 2019... Continue reading at The Bookseller

[ The Bookseller | 2020-02-18 15:14:31 UTC ]
More news stories like this | All news stories tagged with: #physical book #4% decline #physical bookstores #online stores #figures show #digital subscriptions

Promotions for McKeown and Dumughn in Bonnier Books UK marketing team

Bonnier Books UK has made two promotions within its adult trade marketing team, promoting Zaffre and Manilla Press marketing director Stephen Dumughn to the newly created role of adult trade marketing director, while making Felice McKeown, head of fiction digital marketing, its new campaigns... Continue reading at The Bookseller

[ The Bookseller | 2020-02-17 21:03:18 UTC ]
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British Council announces Sharjah market focus programme at LBF

The British Council, in partnership with the Sharjah Book Authority, has announced the Sharjah Market Focus Cultural Programme for the London Book Fair 2020, featuring 12 prominent writers from the UAE. Continue reading at The Bookseller

[ The Bookseller | 2020-02-16 19:53:13 UTC ]
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Steal This Idea: Winsight’s Restaurant Business Implements “Content Cycles”

Wary of shifting marketing budgets and rising production costs, publishers across the magazine industry have spent the past few years evaluating ways to reconcile difficult financial realities without sacrificing the print foundations that have anchored their brands for decades. In Chicago,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-28 18:44:20 UTC ]
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Concern for children's book market as The Book People fails to find buyer

Trade figures have said the failure of The Book People to find a buyer, leading to 155 redundancies, could have ramifications for the children's book market. Continue reading at The Bookseller

[ The Bookseller | 2020-01-14 05:00:29 UTC ]
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New Literary Agency Specializes in Children’s and YA Graphic Content

Returning to earlier career experience in comics and graphic novels, Janna Morishima is focusing on visual storytelling in her relaunched agency venture. The post New Literary Agency Specializes in Children’s and YA Graphic Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-01-10 12:30:35 UTC ]
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Four digital media thought leaders on what’s next for marketers in the new year

To keep pace with 2020, marketers will be forced to not only stay on top of ever-changing news, data and regulations, but will also need to invest in dynamic problem-solving methods. The post Four digital media thought leaders on what’s next for marketers in the new year appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-08 21:27:51 UTC ]
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German book market posts small 2019 rise

Even though the holiday season was below par, Germany’s book market narrowly avoided another major disappointment and finished the year on a positive note. Overall sales were up in 2019 by 1.4% in value. In volume they followed a recent pattern and were down marginally, by 0.4%. Continue reading at The Bookseller

[ The Bookseller | 2020-01-08 18:34:07 UTC ]
More news stories like this | All news stories tagged with: #book market #positive note #holiday season