Philip Jones believes the big groups dominating the publishing landscape today are the same as those that dominated it 20 years ago. Continue reading at 'The Bookseller'
[ The Bookseller | 2018-07-30 00:00:00 UTC ]
Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek
[ AdWeek | 2023-01-04 12:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#upcoming launch
Nielsen faced growing scrutiny and competition as it went private and industry shifted toward CTV, clean rooms and outcomes. Continue reading at Advertising Age
[ Advertising Age | 2022-12-14 10:30:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#clean rooms
New book by Australian reporter Paddy Manning hints at Succession-style feud with ramifications for US rightwing politicsIt’s long been thought that the succession plan for Lachlan Murdoch to take control of Fox Corporation and News Corp was set in stone for when his 91-year-old father, Rupert... Continue reading at The Guardian
[ The Guardian | 2022-10-31 13:39:54 UTC ]
More news stories like this | All news stories tagged with:
#news corp
#tv network
#fox news
#oldest son
#fox corporation
#succession plan
#lachlan murdoch
Featured image from Sophie Calle’s The Hotel. The Siglio origin story famously begins with founder Lisa Pearson in Prague in the days before with Velvet Revolution being slipped a samizdat copy of exiled novelist Milan Kundera’s incendiary novel, The Unbearable Lightness of Being. Which is to... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-25 08:59:59 UTC ]
More news stories like this | All news stories tagged with:
#pearson
#unbearable lightness
#featured image
General Motors has been in business for more than a century, but in its 112 years, the company has never faced such challenges as it does in today's rapidly electrifying and automating industry. The assembly line jobs from Detroit's heyday have been replaced by legions of automated industrial... Continue reading at Engadget
[ Engadget | 2022-10-23 14:30:06 UTC ]
More news stories like this | All news stories tagged with:
#harpercollins
Deal would seal legacy with favoured heirs, but markets question whether companies should merge in the first placeThis week’s 200th anniversary soiree for the Sunday Times gathered some of the biggest names in media at the headquarters of the British Academy of Film and Television Arts in... Continue reading at The Guardian
[ The Guardian | 2022-10-21 14:56:58 UTC ]
More news stories like this | All news stories tagged with:
#news corp
#days earlier
#monday night
#british academy
#biggest names
#rupert murdoch
#media empire
In Strategy to Reality, the author offers a holistic perspective on building and structuring a successful business. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-23 04:00:00 UTC ]
More news stories like this |
New marketing approaches and sustainable publishing were two of the main topics on the final day of the PNBA fall meeting. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-22 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#final day
#main topics
#indie presses
Every few months, I receive an email or phone call from someone who claims to work for a literary agency or publishing entity. In the lengthy messages variegated with bold-faced sentences, or voicemails in which the speaker mispronounces my maiden name, I’m promised six-figure book deals with... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-22 08:52:55 UTC ]
More news stories like this | All news stories tagged with:
#literary agency
#penguin random house
#simon schuster
#phone call
E-commerce giant wants to give advertisers familiar ratings but hints it will also leverage purchase data. Continue reading at Advertising Age
[ Advertising Age | 2022-08-16 12:15:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#e-commerce giant
Even though Thursday Night Football is moving exclusively to Prime Video this season, marketers won't be in the dark about how many viewers are watching the games--and their ads. Nielsen and Amazon have signed a three-year agreement to measure Prime Video's NFL Thursday Night Football streaming... Continue reading at AdWeek
[ AdWeek | 2022-08-16 12:15:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#streaming service
#three-year agreement
#prime video
How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age
[ Advertising Age | 2022-08-10 12:08:43 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#media companies
Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek
[ AdWeek | 2022-07-21 14:50:01 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#linear tv
#top line
A six-book erotica series, launched by the hosts of the 'Bonkers Romance' podcast, has shattered its initial funding goals, raising roughly 35 times what its creators initially hoped, with weeks still to go in its campaign. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-18 04:00:00 UTC ]
More news stories like this |
Measurement was a hot topic of conversation on the Croisette this week amid mounting uncertainty around Nielsen data. Continue reading at Advertising Age
[ Advertising Age | 2022-06-24 14:08:24 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#nielsen data
#hot topic
Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at Advertising Age
[ Advertising Age | 2022-06-15 13:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#digital platforms
#single metric
#enable publishers
#cross-platform tool
#measurement company
#early version
In the memoir “James Patterson by James Patterson,” the best-selling author opens up — kind of — about how he came to be such a force in the literary world. Continue reading at The Washington Post
[ The Washington Post | 2022-06-06 11:00:41 UTC ]
More news stories like this | All news stories tagged with:
#memoir
#best-selling author
#literary world
#james patterson
Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#measurement solutions
#prime time
#samba tv
Being fired as an advertising executive freed him to write a blistering memoir about his Southern family and an erotic novel that became a best seller. Continue reading at The New York Times
[ The New York Times | 2022-05-21 00:03:50 UTC ]
More news stories like this | All news stories tagged with:
#memoir