The measure of success

Philip Jones believes the big groups dominating the publishing landscape today are the same as those that dominated it 20 years ago. Continue reading at 'The Bookseller'

[ The Bookseller | 2018-07-30 00:00:00 UTC ]

Other news stories related to: "The measure of success"


PRH launches 'inclusion tracker' in bid to measure diversity

Penguin Random House UK is launching an "Inclusion Tracker" to measure the diversity of its authors and staff in the pursuit of a new company-wide goal to "reflect UK society by 2025". Continue reading at The Bookseller

[ The Bookseller | 2017-06-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #prh launches


Lotinga urges government to support success as PA stats reveal record 2016

The industry’s earnings hit a new high in 2016, according to the PA Publishing Yearbook 2016.  Continue reading at The Bookseller

[ The Bookseller | 2017-04-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #earnings hit


The Times of London sees success in an editions approach to digital publishing

"General news is a commodity and hard to charge for as it’s free everywhere. We’re focusing on what’s truly distinctive." The post The Times of London sees success in an editions approach to digital publishing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital publishing


SpaceX successfully relaunched a Falcon 9 rocket

Today's SpaceX launch will be logged in the history books as the first time a flight-proven orbital class rocket has successfully been relaunched and returned to Earth. "We just had an incredible day today," CEO Elon Musk said after the first stage F... Continue reading at Engadget

[ Engadget | 2017-03-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #history books


Publishers develop security measures with counter-terrorism police

Publishers have been working with counter-terrorism police to develop general security guidelines and advice for employees, although most have said it is "business as usual" following last week's terrorist attack in Westminster, London. Continue reading at The Bookseller

[ The Bookseller | 2017-03-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #terrorist attack


BA president de la Hey on the secrets of Mainstreet’s success

Rosamund de la Hey talks to Lisa Campbell about her journey into bookselling and her plans as president of the Booksellers Association. Continue reading at The Bookseller

[ The Bookseller | 2017-03-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #booksellers association #lisa campbell


Rejoice in Logan’s Success. It Means Grittier Comic Book Movies Are Coming

Comic book movies now have another "hard-R" hit. And it won't be the last. The post Rejoice in Logan’s Success. It Means Grittier Comic Book Movies Are Coming appeared first on WIRED. Continue reading at Wired

[ Wired | 2017-03-07 00:00:00 UTC ]
More news stories like this |


4 Secrets to Social Video Success

The power of social video marketing is increasingly touted as the fastest way for brands to build engagement with customers and prospects. In a recent survey, 80 percent of content marketers said videos published on Facebook, Instagram and Twitter have directly impacted their business. This... Continue reading at AdWeek

[ AdWeek | 2017-02-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #recent survey


ABA shares secrets of indies’ success

Anja Sieg reports from the American Booksellers Association's (ABA) 12th Winter Institute, which drew a record crowd of 654 booksellers.  Continue reading at The Bookseller

[ The Bookseller | 2017-02-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #record crowd


Google Is Developing a Cloud-Based Measurement Service for Advertisers

Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working with measurement companies such as comScore, DoubleVerify, IAS, Moat and Nielsen... Continue reading at AdWeek

[ AdWeek | 2017-01-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #living room #earnings call #user ids #advertising week


Why Facebook’s fake news measures won’t stamp out imposter publishers

Facebook's announcement that it was taking steps to crack down on hoaxes and fake news on the platform drew attention to a specific type of fake news ads -- those that masquerade as legitimate news sites. Publishers have long been the victim of such schemes, but they have few options to squash... Continue reading at Digiday

[ Digiday | 2016-12-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #limited test #fake news #taking steps


Helena Morrissey pens feminist guide to success

William Collins, an imprint of HarperCollins, has acquired A Good Time to be a Girl: How to Succeed in a Changing World by city c.e.o. Helena Morrissey. Continue reading at The Bookseller

[ The Bookseller | 2016-11-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #changing world #good time #william collins


Wayne State University Press Celebrates 75 Years, Successful Trade Program

An expanded trade publishing program has paid off well for Wayne State University Press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-25 00:00:00 UTC ]
More news stories like this |


Chalking Up Another Successful Shanghai Children's Book Fair

The mood at the three-day China Shanghai International Children's Book Fair was upbeat and positive, driven by the vast (and content-hungry) market of 370 million Chinese children below the age of 18. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book fair


Email newsletters have a measurement problem

Publishers are going crazy for newsletters as a defense against Facebook. But the medium has a measurement problem. Advertisers like their audiences, but the lack of independent audit holds them back as an ad vehicle. "I don’t believe [publishers] overtly lie," said Digital Surgeons' Pete Sena,... Continue reading at Digiday

[ Digiday | 2016-11-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #measurement problem #email newsletters


Read On. Get On. coalition calls for new national measurement of reading

Read On. Get On. is to campaign for a new measurement of primary school children’s reading, as part of plans to get all children enjoying reading by 2025. Continue reading at The Bookseller

[ The Bookseller | 2016-11-15 00:00:00 UTC ]
More news stories like this |


Successful women

Following the BBC documentary on Virago, Kathy Gale looks at another successful feminist publisher, The Women's Press. Continue reading at The Bookseller

[ The Bookseller | 2016-11-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #kathy gale #bbc documentary


Business Insider Challenges Digital Traffic Measurement, Says Its Audience Is Far Higher Than ComScore's Estimate

Business Insider has become the latest large web publisher to challenge an influential arbiter of digital traffic. It is arguing that it has a monthly audience of 328 million people, more than triple the 100 million suggested by ComScore's domestic estimate of 51 million and Google Analytics'... Continue reading at Advertising Age

[ Advertising Age | 2016-10-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #growing frustration #internet giants #distributing content #digital traffic