The Growing Importance Of Ad Viewability

Video is increasingly becoming part of the stock-in-trade for traditional publishers like The New York Times. Now, pure plays in the new media industry, including BuzzFeed, Vice Media and Huffington Post, are, as The Wall Street Journa ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
News tagged with: #growing importance #ad viewability #media industry #including buzzfeed #vice media #huffington post

Other Publishing stories related to: 'The Growing Importance Of Ad Viewability'

Flipboard Looks to Elevate Tablet Ads

After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek

[ AdWeek | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shopping cart #social networks #recent comments #daily telegraph

How French Publishers Are Fighting Back Against Facebook and Google's Display Ad Dominance

The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publishers #fighting back

Expectation growing for new Kindle Fire

Anticipation is mounting that Amazon will make an announcement about a second model Kindle Fire... Continue reading at The Bookseller

[ The Bookseller | 2012-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle fire

Children's literature is a fast-growing genre thanks to 'Potter' & Co.

The success of 'Harry Potter, 'Twilight' and other has created a halo effect for the entire genre. And kids aren't the only ones doing it.For years, the book industry has been mired in debates about the plight of independent booksellers, the rise of Amazon and the fate of print as it struggles... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #picture books #halo effect #book industry #independent booksellers

Media Decoder Blog: Survey Shows Growing Strength of E-Books

The ebook format became the most popular one for adult fiction in 2011, surpassing hardcover books and paperbacks, according to an annual survey. Net revenue from ebook sales over all more than doubled from 2010. Continue reading at The New York Times

[ The New York Times | 2012-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook format #adult fiction #annual survey #net revenue #ebook sales

Bertrams grows revenue 32.5%

Bertrams like-for-like revenue has risen 4.3% in the last three quarters as its total sales... Continue reading at The Bookseller

[ The Bookseller | 2012-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #total sales

Hearst Unveils Private Ad-Buying Marketplace for Its Magazine Websites

Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine websites #ad tech

More Tablet Owners Want Free Apps, With Ads, Instead of Paid

Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend.   A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free apps #tablet user #tablet users #study commissioned

Maximizing Digital Ad Inventory

As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital ad #advertising partners

Citia Lets You Skip the Boring Stuff in E-Books (And Get to the Important Parts)

A New York-based software company is taking e-reading to a whole new nonlinear level. Continue reading at AllThingsD

[ AllThingsD | 2012-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #important parts

Flipboard's Quittner Talks About Role, Explains Ad Platform

If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin, you might know that while the user experience is silky smooth, the company has had to address concerns about the service's threat to... Continue reading at AdWeek

[ AdWeek | 2012-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #display ad #print version #existing content #personal philosophy

Nick Denton: The Banner Ad Era is Closing

There’s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren’t running standard display ads. New-style publishers like Buzzfeed don’t lik ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nick denton #banner ad

IAB's New Standardization Tools Just Might Mean You Won't See That Beer Ad Ten Times in a Row

The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek

[ AdWeek | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad break #good time #tech companies

Hughes to help HarperCollins 'grow Education'

  Colin Hughes has been appointed as m.d. of the HarperCollins Education Division, with HC... Continue reading at The Bookseller

[ The Bookseller | 2012-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #colin hughes

Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #digital newsstand #issue media #magazine publishers #future growth

Hearst appoints Swan as head of ad operations

Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at Media Week

[ Media Week | 2012-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital business

AOP: Two Thirds of Online Publishers Plan to Grow Digital Roles

Two thirds of UK online publishers are planning to increase the number of digital roles "on the back of product growth expectations", the Association of Online Publishers reported today, compared to 55 per cent which saw growth in 2011. Acco ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-26 00:00:00 UTC ]
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OUP grows picture book list

Oxford University Press has appointed a new commissioning editor with a view to expanding its... Continue reading at The Bookseller

[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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AAP: "Nothing more important than editing"

Libraries, copyright and piracy were officially the big topics of the just-concluded Association... Continue reading at The Bookseller

[ The Bookseller | 2012-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big topics

Waterstones to grow children's range and space

Waterstones is set to grow its children’s range and space in stores over the summer... Continue reading at The Bookseller

[ The Bookseller | 2012-03-12 00:00:00 UTC ]
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