The FBI’s unusual Facebook ads, and bad news on TV ratings: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s unusual Facebook campaign The FBI has found an interesting use for targeted Facebook ads: to recruit Russian spies. CNN reports that the Federal Bureau of Investigation is running ads in Russian in the Washington D.C. area, apparently in hopes of reaching Russian spies who want to switch sides. One depicts a chess set and reads, in Russian, "Isn't it time for you to make your move?"  The FBI told CNN it couldn’t comment, though it added: “The FBI will use all legal means available to locate individuals with information that can help protect the United States from threats to our national security." (Facebook ads have come up in U.S.-Russia relations before, when Russia used them to try to influence the 2016 presidential race.) The FBI’s new ads are viewable on Facebook’s ad library. Also, apparently the FBI could use a new copywriter? CNN says “some of the Russian in the ads is awkwardly phrased or contains typos—an indication they may not have been written by a native Russian speaker.” ‘Masters of Marketing’ The start of the Association of National Advertisers’ annual “Masters of Marketing” conference coincided with bad news for the corporate world: The Dow Jones Industrial Average... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-03 10:00:00 UTC ]
News tagged with: #patrick mahomes #ad lib #environmental activist #exclusive data #online publisher #nielsen

Other Publishing stories related to: ' The FBI’s unusual Facebook ads, and bad news on TV ratings: Thursday Wake-Up Call '


Facebook to Brands: Post More Images

Brands have spent the past couple of years complaining the content they publish is rarely actually seen by users that like their pages. That's party because Facebook wants those brands to pay for ads, but also because it doesn't want them alienating users with annoying updates asking people to... Continue reading at Digiday

[ Digiday | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #images appeared #past couple


BuzzFeed's Peretti: Mobile is a Better Ad Vehicle

The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there. Mobile banners are seen as a lousy brand vehicle, which is why so many are rushing to native ads. BuzzFeed founder and CEO Jonah Peretti... Continue reading at AdWeek

[ AdWeek | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sold programmatically


News Briefs: Week of January 20, 2014

Coe named president, CEO of B&T and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing news briefs


The bad side of Goodreads' Reading Challenge

Turning literature into a numbers game makes some sense for the book trade, but none for readersWe may be halfway through January already, but the spirit of new year is still in full swing over in San Francisco, where the 2014 Goodreads Reading Challenge goes from strength to strength to... Continue reading at The Guardian

[ The Guardian | 2014-01-16 00:00:00 UTC ]
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Inside Hearst’s Native Ad Strategy

In a signal of its deepening commitment to native advertising, Hearst Magazines launched a new native ad campaign yesterday for Lancôme on MarieClaire.com.The post Inside Hearst’s Native Ad Strategy appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising


Why Publishers Are Enlisting Programmatic Ad Chiefs

A new senior role is rapidly emerging at the top of digital publishers’ sales organizations: the programmatic czar. Publishers initially approached programmatic advertising warily, concerned it would do little more than drive down their ad prices and further commoditize their inventory. That... Continue reading at Digiday

[ Digiday | 2014-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #senior role #ad prices


Life on Mars creator developing TV drama series with a Motown beat

Tony Jordan secures rights to 40 EMI songs for 10-part series Stop! In the Name of Love, partly inspired by 'jukebox musicals'The co-creator of Life on Mars is developing a TV drama series, partly inspired by the success "jukebox musicals" such as Mamma Mia!, featuring famous Motown hits such as... Continue reading at The Guardian

[ The Guardian | 2014-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bridget jones


Ad Page Bleeding Slows

The demand for print advertising continued to fall in 2013, but the pace of those losses has slowed, according to a year-end report from the MPA-The Association for Magazine Media. Total ad pages for the 207 consumer magazines tracked fell 4.1 percent year-over-ye Continue reading at Folio Magazine

[ Folio Magazine | 2014-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine media


Dow Jones sues Ransquawk for 'hot news' misappropriation

Dow Jones has sued a London-based aggregation service, Ransquawk, for allegedly accessing its news feed and publishing its content within seconds of its original publication.The legal action - as reported by Reuters - accuses Ransquawk (Real-Time Analysis & News) of "hot news"... Continue reading at The Guardian

[ The Guardian | 2014-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #seeking damages


News Briefs: Week of January 13, 2014

Holiday retail sales dip at B&N, Nook sales plunge and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-10 00:00:00 UTC ]
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Digital Publishing: All the News That's Fit to Pin

It’s not news that hard-pressed editors are being stretched in many different directions these days, but no challenges seem as complex and vexing at times as how to divvy up the resources to devout to social media. Facebook, Twitter, Instag ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing


Dakota News Distribution Exands Into Minnesota

Dakota News, which distributes magazines and popular titles to mass market outlets in parts of the Midwest, is expanding into Minnesota since Gopher News recently went out of business after 112 years servicing Minnesota accounts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular titles


Redmayne extols News Corp collaboration

HarperCollins' forthcoming move to London Bridge will mean a greater level of collaboration... Continue reading at The Bookseller

[ The Bookseller | 2014-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #london bridge


News Briefs: Week of January 6, 2014

Authors Guild Appeals Google Decision and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing news briefs


Postage Rate Hike Approved

The United States Postal Service (USPS) delivered coal to magazine publishers to welcome the New Year. Continue reading at Folio Magazine

[ Folio Magazine | 2014-01-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishers


Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily... Continue reading at Advertising Age

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hard news #hard sell #print editions


Ad Units in Magazines' iPad Editions Climbed 16% in 2013

Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular... Continue reading at Advertising Age

[ Advertising Age | 2013-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad units #magazine media #kantar media #ipad editions #hopeful sign #ad pages #print editions #roughly flat


The Whale; The Ladybird Books Story – TV review

A sinking ship of a drama that managed to be neither monstrous nor deep"Thar she blows!" said one of the crew as a whale came to the surface. The cetacean wasn't the only thing blowing heavily in The Whale (BBC1), a 90-minute dramatisation of the sinking of the Essex, a Nantucket whaler, by a... Continue reading at The Guardian

[ The Guardian | 2013-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #falklands war


Even our grunts could be monetised by Facebook

Online hysteria about Facebook reading text that is deleted before it is posted might not be entirely unfoundedAs Mark Twain observed: "A lie can travel halfway around the world while the truth is putting on its shoes." And that was a long time before the web. Which brings us to a meme that was... Continue reading at The Guardian

[ The Guardian | 2013-12-22 00:00:00 UTC ]
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News Corp buys Storyful for £15m

Social news agency distributes video and user-generated content to news organisations such as the BBC and ITNNews Corp has bought Dublin-based social news agency Storyful for €18m (£15m).Rupert Murdoch's global publishing business said Storyful would remain a stand-alone operation that would... Continue reading at The Guardian

[ The Guardian | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #5% stake