Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s unusual Facebook campaign The FBI has found an interesting use for targeted Facebook ads: to recruit Russian spies. CNN reports that the Federal Bureau of Investigation is running ads in Russian in the Washington D.C. area, apparently in hopes of reaching Russian spies who want to switch sides. One depicts a chess set and reads, in Russian, "Isn't it time for you to make your move?" The FBI told CNN it couldn’t comment, though it added: “The FBI will use all legal means available to locate individuals with information that can help protect the United States from threats to our national security." (Facebook ads have come up in U.S.-Russia relations before, when Russia used them to try to influence the 2016 presidential race.) The FBI’s new ads are viewable on Facebook’s ad library. Also, apparently the FBI could use a new copywriter? CNN says “some of the Russian in the ads is awkwardly phrased or contains typos—an indication they may not have been written by a native Russian speaker.” ‘Masters of Marketing’ The start of the Association of National Advertisers’ annual “Masters of Marketing” conference coincided with bad news for the corporate world: The Dow Jones Industrial Average... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-03 10:00:00 UTC ]
News tagged with:
#patrick mahomes
#ad lib
#environmental activist
#exclusive data
#online publisher
#nielsen
Quality video ad inventory is still scarce. That's why companies such as Conde Nast, Meredith, AOL, and Entrepreneur.com are eager to generate as many video views as they possible can, and why they buy traffic from platforms like Swagbucks to help.The post When Publishers Pay for Video Ad Views... Continue reading at Digiday
[ Digiday | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers pay
#conde nast
#video views
#buy traffic
LinkedIn is looking more and more like a publisher these days. The professional networking site eschews the term, but its recent moves suggest otherwise, from its Influencers blog network to its acquisition of news reader Pulse and the introduction of native advertising. (LinkedIn calls them... Continue reading at AdWeek
[ AdWeek | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#make money
#thought leadership
#user engagement
#technology company
Rupert Murdoch’s publishing arm, which owns Wall Street Journal and the Times, blames ‘challenging advertising market’Dominic Rushe Continue reading at The Guardian
[ The Guardian | 2014-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rupert murdoch
#publishing arm
A kick-ass lady protagonist? Check. Greek mythology? Check. Comic book source material? Check. Wonder Woman has all the ingredients for a hit TV series. So?where is it? Continue reading at Wired
[ Wired | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#angry nerd
#tv show
#greek mythology
The New York Times Company said it added digital subscribers and slowed its declines in print and digital advertising revenue during the fourth quarter of 2013, a year of transition for the newspaper publisher. For all of 2013, revenue from digital ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fourth quarter
Daily Mail publisher reports that website's ad revenues increased by 48% to £14m in the final three months of 2013Mail Online's ad revenues increased by almost 50% to £14m in the final three months of last year, more than offsetting a fall in print advertising to keep the Daily Mail titles in... Continue reading at The Guardian
[ The Guardian | 2014-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales decline
#partially offset
#dmg media
#solid performance
On-demand streaming site ended 2013 with net profits of $112m despite rise in cost of international rights and commissioningNetflix is committed to spending almost $3bn on TV and film content in 2014 and more than $6bn over the next three years, as the cost of securing international rights and... Continue reading at The Guardian
[ The Guardian | 2014-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$3bn
Time Warner, the media company that owns HBO and the Warner Bros. film studio as well as Time Inc. for a few more months, surpassed analysts' estimates for both fourth-quarter revenue and profit in results reported on Wednesday.Excluding some items, earnings were $1.17 a share, the New... Continue reading at Advertising Age
[ Advertising Age | 2014-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#warner bros
#film studio
#york-based company
#data compiled
#pay-tv providers
#fourth quarter
Ten years today, the social networking giant has notched up some interesting numbers along the way• How Facebook became the world's biggest social network1.23bn monthly usersBy the end of 2013, Facebook boasted 1.23bn monthly active users worldwide, adding 170m in just one year. According to... Continue reading at The Guardian
[ The Guardian | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#family guy
#$1bn
#mobile advertising
Last week, the US government finally relented on letting technology companies publish more detail about national security requests; today, some bigger firms are taking advantage of the looser rules. Facebook, Google, LinkedIn and Yahoo have updated ... Continue reading at Engadget
[ Engadget | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#taking advantage
Neil Gaiman’s Anansi Boys (Headline Review) is to be made into a television series for the... Continue reading at The Bookseller
[ The Bookseller | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#neil gaiman
#television series
Author 'really thrilled' that American Gods and Anansi Boys will finally reach the screenTwo Neil Gaiman books are to hit the small screen at last – his 2001 novel American Gods and the sort-of follow-up Anansi Boys.Gaiman confirmed on his journal that American Gods – which up to last November... Continue reading at The Guardian
[ The Guardian | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bestselling novels
#executive produce
While Facebook is positioning Paper as a way for publishers to better reach -- and, hopefully, monetize -- mobile readers, Paper may make publishers too dependent on Facebook for traffic. The meteoric rise of sites like Elite Daily, Upworthy and Viral Nova shows how social-savvy publishers can... Continue reading at Digiday
[ Digiday | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#make publishers
#meteoric rise
#elite daily
#substantial portion
The San Antonio Express-News will consolidate its packaging operations with the Houston Chronicle, Express-News publisher John C. McKeon announced Wednesday. Both newspapers are owned by New York-based Hearst Corp. Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#houston chronicle
Investment group buys Recorded Books and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-31 00:00:00 UTC ]
More news stories like this |
The president of The Media Kitchen sees private marketplaces gaining traction with top publishers, and that's a good thing.The post Why Publishers Need to Embrace Automated Ad Selling appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top publishers
#good thing
Jeremy Paxman offers a view of the first world war that has its insights but avoids important questions that need answeringThe battle to carve up the 100th anniversary of the first world war began early this month with education secretary Michael Gove accusing historians and Blackadder – he... Continue reading at The Guardian
[ The Guardian | 2014-01-28 00:00:00 UTC ]
More news stories like this |
The re-booted iteration of Oprah's influential book club is leveraging multiple platforms in print and digital for maximum exposure and engagement. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-27 00:00:00 UTC ]
More news stories like this |
Hearst Corporation, whose holdings include Cosmopolitan magazine and a stake in ESPN, is continuing its push into healthcare and creating a division called Hearst Health.The unit consists of five healthcare-information companies, as well as an innovation lab and venture fund with a commitment to... Continue reading at Advertising Age
[ Advertising Age | 2014-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#majority stake
#innovation lab
#venture fund
#potential clients
Amazon launches Christian imprint and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-24 00:00:00 UTC ]
More news stories like this |