The FBI’s unusual Facebook ads, and bad news on TV ratings: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s unusual Facebook campaign The FBI has found an interesting use for targeted Facebook ads: to recruit Russian spies. CNN reports that the Federal Bureau of Investigation is running ads in Russian in the Washington D.C. area, apparently in hopes of reaching Russian spies who want to switch sides. One depicts a chess set and reads, in Russian, "Isn't it time for you to make your move?"  The FBI told CNN it couldn’t comment, though it added: “The FBI will use all legal means available to locate individuals with information that can help protect the United States from threats to our national security." (Facebook ads have come up in U.S.-Russia relations before, when Russia used them to try to influence the 2016 presidential race.) The FBI’s new ads are viewable on Facebook’s ad library. Also, apparently the FBI could use a new copywriter? CNN says “some of the Russian in the ads is awkwardly phrased or contains typos—an indication they may not have been written by a native Russian speaker.” ‘Masters of Marketing’ The start of the Association of National Advertisers’ annual “Masters of Marketing” conference coincided with bad news for the corporate world: The Dow Jones Industrial Average... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-03 10:00:00 UTC ]
News tagged with: #patrick mahomes #ad lib #environmental activist #exclusive data #online publisher #nielsen

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Zuckerberg responds to 'frustrating' reports of NSA spoofing Facebook, while the agency denies them

Yesterday a report from The Intercept exposed NSA documents apparently showing how it could infect "millions" of computers with malware and even masquerade as a Facebook server. Now, Facebook CEO Mark Zuckerberg and the NSA have both published... Continue reading at Engadget

[ Engadget | 2014-03-14 00:00:00 UTC ]
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For E-books, More Good News, Few Trends: Facts & Figures 2013

Reports from the Association of American Publishers on ebook sales suggest that the industry is maturing and growth will plateau soon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american publishers


Facebook takes hands-off approach to sponsor posts

Facebook has a clear policy prohibiting brands from publishing advertising on their pages, but things get murkier when ads take the form of sponsor content. The post Facebook takes hands-off approach to sponsor posts appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsor content


More authors added to YALC lineup

Sally Green and Charlie Higson have joined the line-up for the UK's first YA literature... Continue reading at The Bookseller

[ The Bookseller | 2014-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sally green #charlie higson #ya literature


Short Takes: Religion Publishing News Briefs, March 12, 2014

B&H author on Dancing with the Stars; Religion Communicators honor books; Outreach magazine selects winning titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short takes


Retailers Call for Action on E-Fairness

In advance of today’s hearing before the U.S. House Committee on the Judiciary, RILA and NRF urge lawmakers to level the playing field. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #playing field


Rising above the listicle: What makes a good native ad

The upcoming Digiday Content Marketing Awards include a category for best publishing native advertising program. We asked presenters from our upcoming Digiday Publishing Summit to offer their insights on what makes effective native ads.The post Rising above the listicle: What makes a good native... Continue reading at Digiday

[ Digiday | 2014-03-12 00:00:00 UTC ]
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It is Written: News in Bibles and Sacred Texts, March 12, 2014

A Bible app for kids has been downloaded more than 2 million times; the CEB focuses on women; findings from a new study on the Bible and American life. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sacred texts #american life


War hero depicted in hit TV miniseries Band of Brothers dies at 90

William 'Wild Bill' Guarnere fought in some of Europe's toughest battlesWilliam "Wild Bill" Guarnere, one of the second world veterans whose exploits were dramatised in the TV miniseries Band of Brothers, has died. He was 90.His son, William Guarnere Jr, confirmed on Sunday that his father died... Continue reading at The Guardian

[ The Guardian | 2014-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #best-selling memoir


UK mobile advertising set to overtake newspaper ad revenue in 2014

New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising... Continue reading at The Guardian

[ The Guardian | 2014-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising spend #steepest drop #market share


Can A Startup Help Publishers Cut Out Twitter, Facebook, And Flipboard?

Connecting content creators and consumers would be an enormous coup for news sites, magazines, TV networks, and other media. We look at three startups that could help.At magazines like Fast Company, we rely on distribution networks to get our articles to our readers. In print, the primary... Continue reading at Fast Company

[ Fast Company | 2014-03-07 00:00:00 UTC ]
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Daily Mail and Guardian digital 'minnows', says News UK chief

Mike Darcey says relying on online ads as main revenue stream is risky in market containing rivals such as Google and FacebookNews UK chief executive Mike Darcey has called the Guardian and Daily Mail digital "minnows" – despite the publishers' boasting a combined monthly online readership of... Continue reading at The Guardian

[ The Guardian | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #drudge report #upcoming launch #great outcome


Digital Ad Growth About to Offset Print Decline

News websites and online publishers saw advertising soar 18 per cent in Britain last year, fuelling hopes that digital growth has reached a long-awaited tipping point where it will offset print decline. Figures from the Association of Online Publi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news websites #online publishers #digital growth


Panel Mania: The Bad-Ventures of Bobo Backslack

Bobo Backslack is the unluckiest person in all of North Dakota. All he wants is to work hard at his job, get a girlfriend, and make his mom proud, but all the forces, both natural and supernatural, seem to be working against him. "The Bad-ventures of Boboslack" is created by Jon Chadurjian and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #north dakota #work hard


UK Independent Publishers Call for Bolder Experiments

Signs from the UK Independent Publishers Guild conference signal a move toward bolder experiments with with content, DRM, and engagement to foster a brighter future. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-03 00:00:00 UTC ]
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Vice's Shane Smith: 'Young people are angry and leaving TV in droves'

The multimedia empire's chief executive on video journalism, North Korea – and why he won't be taken over by a big rivalShane Smith stayed up late getting drunk with one of his presenters, and now he is exhausted, hungover and behind schedule. Bottles of spirits stand, taunting him, from a table... Continue reading at The Guardian

[ The Guardian | 2014-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #steadily building #time warner #5% stake


News Briefs: Week of March 3, 2014

Audible lowering royalty on self-published audiobooks and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published audiobooks


Bio Channel's Website to Outlive the TV Network

A&E Networks is killing off the Bio Channel this summer to install the new FYI Network, but it's not killing off the Bio website.Instead, the cable network is shifting control of the site to digital publisher Say Media, which will run editorial, ad sales, technology and marketing for the... Continue reading at Advertising Age

[ Advertising Age | 2014-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv network #cable network #digital publisher #ad sales #tv audience


Facebook rewards brands for tagging

Facebook is allowing to Pages to tag one another, but brands and publishers need to judicious in how they use the new feature.The post Facebook rewards brands for tagging appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-02-26 00:00:00 UTC ]
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Neknominate needs health warnings on Twitter and Facebook, say councils

Local Government Association calls on websites to highlight dangers of drinking game linked to several deathsTwitter and Facebook should introduce warnings about the drinking game neknominate, which has been linked to several deaths, councils have said. The Local Government Association (LGA),... Continue reading at The Guardian

[ The Guardian | 2014-02-22 00:00:00 UTC ]
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