The Destiny 2 Reveal Campaign on Facebook Resulted in a 35-Point Increase in Ad Recall

Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release. To start, Activision raised awareness of Destiny 2 across both Facebook and Instagram by releasing teaser and reveal game trailers as mobile-optimized ads in a square 1:1 format, complete with captions... Continue reading at 'AdWeek'

[ AdWeek | 2017-06-13 00:00:00 UTC ]

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The Sun and BookTrust in campaign to bring books to kids in lockdown

The Sun on Sunday and children's reading charity BookTrust are launching a new campaign, Books For Kids, asking readers to send in their old children’s books so they can be pulped and turned into new ones, "bringing the joy of reading to more families during lockdown". Continue reading at The Bookseller

[ The Bookseller | 2021-02-02 17:33:21 UTC ]
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West Virginia newspaper publisher sues Google, Facebook

A West Virginia news publisher has filed an antitrust suit against Google and Facebook, who dominate the online ad market Continue reading at ABC News

[ ABC News | 2021-01-29 23:10:00 UTC ]
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Cannes Lions finalizes in-person jury presidents, and Facebook outsources Trump ban verdict: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Cannes, contingent Cannes Lions announced its 2021 jury presidents—57% of... Continue reading at Advertising Age

[ Advertising Age | 2021-01-22 11:00:00 UTC ]
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‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-01-22 05:01:00 UTC ]
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Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the... Continue reading at Advertising Age

[ Advertising Age | 2021-01-21 19:30:00 UTC ]
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'There’s no other law like this in Australia': Facebook hits out at digital media code

The head of Facebook in Australia has urged the government to make changes to laws designed to force digital platforms to pay media companies for content. Continue reading at Stuff

[ Stuff | 2021-01-20 18:52:54 UTC ]
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Thynne revealed as author of Quercus' Widowland

Quercus has revealed the identity of C J Carey, author of the dystopian thriller Widowland. Continue reading at The Bookseller

[ The Bookseller | 2021-01-19 09:58:11 UTC ]
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Authors and publishers support NLT campaign championing literacy in regions

The National Literacy Trust's Connecting Stories campaign, championing literacy in diverse communities in need of support, has attracted the support of 18 publishers and 32 authors, including children's writers Sathnam Sanghera, Konnie Huq and Steve Antony. Continue reading at The Bookseller

[ The Bookseller | 2021-01-18 23:09:03 UTC ]
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Last year may be a tipping point for a truly inclusive industry, but there is more to do

Five prominent figures from the literary world discuss the vexed debates surrounding cultural appropriation, authenticity and the growing trend for sensitivity readers. Continue reading at The Bookseller

[ The Bookseller | 2021-01-15 06:28:34 UTC ]
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Cover Reveal: 'Pax, Journey Home'

In her new middle grade novel, 'Pax, Journey Home,' Sara Pennypacker resumes the story begun in her 2016 bestselling book about a boy and a fox during wartime. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-14 05:00:00 UTC ]
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Cover Reveal: 'The Hawthorne Legacy'

We spoke with author Jennifer Lynn Barnes about following up her bestselling YA thriller 'The Inheritance Games' with a sequel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-12 05:00:00 UTC ]
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Black Futures Co-Creators to Guest-Curate Facebook App’s Lift Black Voices Section

Kimberly Drew and Jenna Wortham, co-authors of visual anthology Black Futures, will become the first-ever guest curators of the Lift Black Voices section in its flagship mobile applications. Starting Monday and lasting for three weeks, they will personally select collections of dialogues, essays... Continue reading at AdWeek

[ AdWeek | 2021-01-11 18:55:42 UTC ]
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Manilla Press reveals Halls' third novel Mrs England

Manilla Press has revealed details of Stacey Halls' new novel, out in June 2021. Continue reading at The Bookseller

[ The Bookseller | 2021-01-11 13:52:53 UTC ]
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France's publishers saw 2% print drop in 2020, says SNE

French publishers’ print book sales probably dropped by only 2% in 2020 when compared to the year before, according to preliminary figures provided by Vincent Montagne, president of the French Publishers Association (Syndicat National de l’Edition, SNE). Continue reading at The Bookseller

[ The Bookseller | 2021-01-11 12:59:19 UTC ]
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My Life Is a Result of the Legacy of Colonialism

I first read Nadia Owusu’s debut memoir Aftershocks in June, as the United States—led by the white nationalist backed Republican administration—was several months into a still ongoing unchecked global pandemic which was disproportionately killing Black, Hispanic, and Indigenous Americans.... Continue reading at Electric Literature

[ Electric Literature | 2021-01-11 12:00:00 UTC ]
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Velocity Press reveals 2021 list and first novel

Electronic music publisher Velocity Press has revealed details of its 2021 list including an oral history of drum & bass records and its first novel. Continue reading at The Bookseller

[ The Bookseller | 2021-01-08 08:08:23 UTC ]
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‘The Power of Ethics’ offers a way forward in an increasingly muddled world

Modern life has multiplied our conundrums. Susan Liautaud’s “The Power of Ethics” tries to help. Continue reading at The Washington Post

[ The Washington Post | 2021-01-08 06:00:00 UTC ]
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‘W-3,’ a Memoir That Recalls Suffering Without Sentimentality or Sensationalism

Bette Howland’s 1974 memoir, recently reissued, recounts her time in a psychiatric ward and the people she met there. Continue reading at The New York Times

[ The New York Times | 2021-01-06 20:50:30 UTC ]
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Waterstones and Blackwell's reveal December hits

Waterstones and Blackwell's have both reported good sales for December with books by Charlie Mackesy and Maggie O'Farrell among those proving huge hits. Continue reading at The Bookseller

[ The Bookseller | 2021-01-05 19:30:23 UTC ]
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