Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release. To start, Activision raised awareness of Destiny 2 across both Facebook and Instagram by releasing teaser and reveal game trailers as mobile-optimized ads in a square 1:1 format, complete with captions... Continue reading at 'AdWeek'
[ AdWeek | 2017-06-13 00:00:00 UTC ]
Books by Yaa Gyasi, Lisa Taddeo, Amanda Craig, Will Dean, Vaseem Khan, Stanley Tucci, Leone Ross, Kate Mosse, Bryony Gordon, Elle McNicoll, Dapo Adeola, and Rashmi Sirdeshpande will feature during the Springboard Conference, a joint initiative between The Bookseller and the Booksellers... Continue reading at The Bookseller
[ The Bookseller | 2021-02-25 16:41:12 UTC ]
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Bonnier Books UK has published its inaugural Diversity and Inclusion Action Plan to boost representation and discussion across its workforce, publishing lists and the wider industry. Continue reading at The Bookseller
[ The Bookseller | 2021-02-24 08:37:27 UTC ]
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Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:46:05 UTC ]
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Actress and author Emma Kennedy will interview Clare Balding, Mel Giedroyc and Katy Brand for upcoming episodes of her Facebook Live Bookclub. Continue reading at The Bookseller
[ The Bookseller | 2021-02-22 17:03:29 UTC ]
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Kitty and Alex Tait, Claire Finney and Gurdeep Loyal have made the shortlist for the Jane Grigson Trust Award 2021. Continue reading at The Bookseller
[ The Bookseller | 2021-02-22 08:46:30 UTC ]
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Long considered a tool to encourage patrons to return materials on time, in the past few years hundreds of public libraries have decided late fees do more harm than good by keeping away low-income and disadvantaged readers. Continue reading at CBC
[ CBC | 2021-02-21 09:00:00 UTC ]
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Australia's largest online book retailer Booktopia has had its Facebook page's contents erased following a row between the country's government and the social media giant. Continue reading at The Bookseller
[ The Bookseller | 2021-02-17 21:21:39 UTC ]
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Vintage has launched a new partnership with the Free Books Campaign, a charity set up by education activist Sofia Akel to get books by authors of colour to those who cannot access them. Continue reading at The Bookseller
[ The Bookseller | 2021-02-17 17:41:21 UTC ]
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The shortlist for this year's Aspen Words Literary Prize features three novels and two short story collections. The post Aspen Words’ $35,000 Literary Prize Names Its 2021 Finalists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-02-17 16:38:14 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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Bonnier Books–owner of Bonnier Books UK and part of Sweden's Bonnier Group–has said the UK arm achieved "positive results" in 2020. Continue reading at The Bookseller
[ The Bookseller | 2021-02-15 01:49:45 UTC ]
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Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 17:22:53 UTC ]
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More than a quarter of children never read for pleasure, according to the Childwise 2021 Monitor Report. Continue reading at The Bookseller
[ The Bookseller | 2021-02-11 18:53:32 UTC ]
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Pan Macmillan is bringing out a surprise novel from Ken Follett later this year, said to be a "knock-out read" and a new departure for the bestselling author. Continue reading at The Bookseller
[ The Bookseller | 2021-02-11 03:37:04 UTC ]
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This year's Publishers Publicity Circle Awards, which this week unveiled their shortlists, include a Crime and Thriller campaign category and an award for the Best Children’s and YA Celebrity campaign for the first time. Continue reading at The Bookseller
[ The Bookseller | 2021-02-05 12:50:16 UTC ]
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The shortlist has been announced for this year's Stanford Dolman Travel Book of the Year prize. Continue reading at The Bookseller
[ The Bookseller | 2021-02-05 08:37:57 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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The Minnesota senator is tackling antitrust issues with a new law and a new book: “We’ve got to look at everything when it comes to putting rules in for tech.” Antitrust may become Senator Amy Klobuchar’s signature issue, and if things go right, the pinnacle achievement of her years in Congress.... Continue reading at Fast Company
[ Fast Company | 2021-02-05 00:00:32 UTC ]
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Welbeck Publishing Group has reported turnover of £13m and operating profit of £1.3m in 2019 in its inaugural financial results, taking stock of its first nine months of trading. Continue reading at The Bookseller
[ The Bookseller | 2021-02-03 21:05:10 UTC ]
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