Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release. To start, Activision raised awareness of Destiny 2 across both Facebook and Instagram by releasing teaser and reveal game trailers as mobile-optimized ads in a square 1:1 format, complete with captions... Continue reading at 'AdWeek'
[ AdWeek | 2017-06-13 00:00:00 UTC ]
Bricks-and-mortar booksellers curate books for you. Online, the decisions are more arbitrary. Continue reading at The Washington Post
[ The Washington Post | 2021-04-22 10:00:00 UTC ]
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In its fourth year, the issue-driven Aspen Words Prize goes to fiction based in the Native American struggle for tribal self-determination. The post Louise Erdrich Wins the $35,000 Aspen Words Literary Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-22 02:23:20 UTC ]
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The outdoor media owner beat 4 Sales, Hearst Solutions, News UK and Reach Solutions to claim the coveted prize. Continue reading at Media Week
[ Media Week | 2021-04-14 15:33:07 UTC ]
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Hachette Book Group releases an environmental progress report, which found that paper accounts for 95% of the publisher's carbon footprint. The post Hachette Book Group: 2-Percent Rise in Carbon Footprint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-14 12:30:13 UTC ]
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Joe Wicks has revealed the cover and title for new recipe book Joe's Family Food, published by Bluebird on 10th June. Continue reading at The Bookseller
[ The Bookseller | 2021-04-10 04:58:41 UTC ]
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A new Nielsen study found that most consumers are ready to return to pre-pandemic habits and consumer sentiment is hitting new heights. Continue reading at Advertising Age
[ Advertising Age | 2021-04-07 18:36:09 UTC ]
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The Reading Agency has revealed full plans for World Book Night 2021 with writer, TV star and literacy advocate Sandi Toksvig as the 10th anniversary event's lead ambassador. Continue reading at The Bookseller
[ The Bookseller | 2021-03-31 18:13:40 UTC ]
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A first look at the new report on Europe's book publishing markets highlights the range of impact felt in the first year of the pandemic. The post Federation of European Publishers’ New COVID-19 Impact Report: Europe Closes 2020 Down 2 to 5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-26 15:57:21 UTC ]
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Asian American and Pacific Islander members of the book business have launched a social media campaign, #StandUpforAAPI, intended to raise awareness of the ongoing violence and hate incidents targeting AAPI communities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-22 04:00:00 UTC ]
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The Nook tablet isn't dead -- Barnes & Noble and Lenovo are collaborating on a new device. Continue reading at Engadget
[ Engadget | 2021-03-19 01:52:50 UTC ]
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The deal with News Corp followed a standoff over legislation passed by the Australian government to compensate publishers. Continue reading at The New York Times
[ The New York Times | 2021-03-16 18:21:40 UTC ]
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The "landmark" deal comes after Australia passed a world-first law targeting Facebook and Google. Continue reading at BBC News
[ BBC News | 2021-03-16 09:56:32 UTC ]
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News Corp is the largest media company to sign agreement with Facebook since laws passed by Scott Morrison’s governmentRupert Murdoch’s News Corp says a landmark three-year agreement with Facebook to pay for its Australian content will transform the terms of trade for journalism.Facebook has... Continue reading at The Guardian
[ The Guardian | 2021-03-15 23:55:55 UTC ]
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A few months ago my friend Nick Lyons, long admired for books about his passion for fishing, published a beautiful memoir, Fire in the Straw. Reading the book has underscored, in a personal way, the gap between life and literature that so many of us take for granted. I’m familiar with quite a... Continue reading at Literrary Hub
[ Literrary Hub | 2021-03-12 09:48:56 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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A conservative publisher’s rejected ad for a historical novel led to complaints of cancel culture. Here’s what really happened. Continue reading at The Washington Post
[ The Washington Post | 2021-03-04 13:00:00 UTC ]
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Faber has detailed its publicity and marketing for Kazuo Ishiguro's Klara and the Sun, published this week, which features the first ever in-conversation public event between Ishiguro and his daughter, Naomi. Continue reading at The Bookseller
[ The Bookseller | 2021-03-03 07:25:11 UTC ]
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HarperCollins will be moving to a new purpose-built warehouse and office facility in Robroyston, Glasgow, when the lease at its current nearby site expires in 2025, the firm has announced. Continue reading at The Bookseller
[ The Bookseller | 2021-03-01 12:45:18 UTC ]
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Laxfield Literary Associates has announced the winners of its inaugural New Anglia Manuscript Prize and the Laxfield Literary Launch Prize. Continue reading at The Bookseller
[ The Bookseller | 2021-02-28 21:14:46 UTC ]
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Newly passed legislation in Australia forces Google and Facebook to pay for news, and Canada can learn from it, according to a Canadian publisher and an Australian media professor. Continue reading at CBC
[ CBC | 2021-02-25 20:47:52 UTC ]
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