The Destiny 2 Reveal Campaign on Facebook Resulted in a 35-Point Increase in Ad Recall

Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release. To start, Activision raised awareness of Destiny 2 across both Facebook and Instagram by releasing teaser and reveal game trailers as mobile-optimized ads in a square 1:1 format, complete with captions... Continue reading at 'AdWeek'

[ AdWeek | 2017-06-13 00:00:00 UTC ]

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Cheat Sheet: How Mozilla aims to reveal the nature of consumer data collection with Rally

The browser extension is designed to facilitate research into social and digital media that platforms have historically not permitted researchers to conduct. The post Cheat Sheet: How Mozilla aims to reveal the nature of consumer data collection with Rally appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-06-25 10:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #browser extension #cheat sheet


Survey Reveals a Need for Greater Workplace Inclusivity

A report on racism in the publishing workplace found that much work needs to be done to foster a more inclusive industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-25 04:00:00 UTC ]
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Wildfire signs rainforest campaigner Nenquimo's 'clarion call'

Wildfire has signed memoir We Will Not Be Saved, a “clarion call” to protect the rainforest and respect tribespeople by Nemonte Nenquimo and Mitch Anderson. Continue reading at The Bookseller

[ The Bookseller | 2021-06-24 23:25:53 UTC ]
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ABA Brings Back #BoxedOut Marketing Campaign

Ahead of Amazon's Prime Day sales event, set for June 21 and 22, the ABA is reviving its #BoxedOut campaign, which is aimed at highlighting the danger that Amazon's dominance of online retailing continues to pose for local communities and independent stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
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Poetic Points of Being in The Kolkata Cadence, by Dustin Pickering

Book Reviews Our society is increasingly global, and the era of Covid-19 is no different. We may forget our localities and the importance of community in consuming the news and internet media. One city, the domain of Mother Theresa, a holy city, is... Continue reading at World Literature Today

[ World Literature Today | 2021-06-09 11:23:36 UTC ]
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Shortlist revealed for £30k Sunday Times Audible Short Story Award

The final six stories competing for the £30,000 Sunday Times Audible Short Story Award have been revealed, featuring British author Jonathan Gibbs and Scottish writer Rachael Fulton alongside four US writers. Continue reading at The Bookseller

[ The Bookseller | 2021-06-06 11:11:42 UTC ]
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Print Unit Sales End May with 11.6% Increase

Unit sales of print books rose 11.6% in the week ended May 29, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-04 04:00:00 UTC ]
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WhatsApp: Facebook-owned app goes to court over India privacy rules

WhatsApp says India's new digital media rules will violate the privacy of its users. Continue reading at BBC World

[ BBC World | 2021-05-26 10:59:05 UTC ]
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The campaign to erect Confederate statues — and preserve Confederate values

After the Civil War, monuments aimed to cast the South in a positive light, writes Karen Cox. Continue reading at The Washington Post

[ The Washington Post | 2021-05-21 12:00:00 UTC ]
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London Book Fair International Excellence Awards shortlists revealed

The shortlists for the London Book Fair International Excellence Awards 2021 have been revealed, featuring 15 countries across five continents alongside nods for Hachette, Lantana and Springer Nature's inclusivity work in the UK. Continue reading at The Bookseller

[ The Bookseller | 2021-05-10 11:34:03 UTC ]
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First winners of Comic Creators’ Prize revealed

The five winning entries has been announced for the inaugural Comic Creators’ Prize, a call-out for Black creatives to get editorial feedback.   Continue reading at The Bookseller

[ The Bookseller | 2021-05-10 07:19:14 UTC ]
More news stories like this | All news stories tagged with: #editorial feedback


Without Trade Unit, Q1 Results Stabilized at HMH

First quarter sales at learning technology company Houghton Mifflin Harcourt fell 3.7% compared to last year's first period, but its bottom line showed improvement. The trade group saw a 12% jump in sales, but those revenues are not included in HMH's official results. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-06 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #houghton mifflin harcourt #trade group #7% compared #quarter sales


‘Jaws at 35,000 feet’: the flight attendant whose thriller debut sold for seven figures

TJ Newman dreamt up her terror-in-the-skies novel Falling while guarding the cockpit as the pilots took a toilet break. She reveals how she kept going through furlough and 41 rejectionsFlight attendant Torri Newman was working on the red-eye flight from Los Angeles to New York when the idea for... Continue reading at The Guardian

[ The Guardian | 2021-05-04 05:00:21 UTC ]
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Ad Age Agency Report 2021: Rankings and analysis

Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age

[ Advertising Age | 2021-05-02 18:39:14 UTC ]
More news stories like this | All news stories tagged with: #print version #email customerservice@adage #agencyreport@adage #biggest advertisers #ll add #agency missed #agency report #agency websites #top executives #public relations #agency companies #agency business


Sunday Times Audible Short Story Award longlist revealed

American authors dominate the 2021 longlist for the Sunday Times Audible Short Story Award, the world’s richest short story prize with £30,000 for the winner. Continue reading at The Bookseller

[ The Bookseller | 2021-05-01 18:26:14 UTC ]
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RSL reveals Literature Matters Awards winners

The Royal Society of Literature (RSL) has announced the winners of its Literature Matters Awards, providing financial support for new projects. Continue reading at The Bookseller

[ The Bookseller | 2021-04-29 11:11:30 UTC ]
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Cover Reveal: 'Stuntboy, In the Meantime'

We spoke with Jason Reynolds, the current National Ambassador for Young People's Literature, about what prompted him to write 'Stuntboy, In the Meantime,' a middle grade novel featuring illustrations by Raúl the Third. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-29 00:00:00 UTC ]
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Thousands of supporters join staff at Mike Pence’s publisher in campaign against book deal

Petition signed by more than 200 Simon & Schuster employees delivered to publishing house also calls for end to deals with members of Trump administrationMore than 200 members of staff at Simon & Schuster have signed a petition calling for the publishing house to cancel its seven-figure... Continue reading at The Guardian

[ The Guardian | 2021-04-27 13:55:17 UTC ]
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UK publishing income up 2% in Covid-hit 2020 despite print decline

Total publishing income hit record levels in 2020, rising 2% to £6.4bn, buoyed by a digital surge that helped offset a 6% decline in print sales, a report by the Publishers Association shows. Continue reading at The Bookseller

[ The Bookseller | 2021-04-26 10:50:38 UTC ]
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Cover reveal: Wole Soyinka’s Chronicles from the Land of the Happiest People on Earth.

Literary Hub is pleased to reveal the US cover for Wole Soyinka’s new novel, Chronicles from the Land of the Happiest People on Earth, which will be published on September 28 by Pantheon Books. This will be Soyinka’s first novel to be published in 48 years, and also the first since he won the... Continue reading at Literrary Hub

[ Literrary Hub | 2021-04-23 13:30:34 UTC ]
More news stories like this | All news stories tagged with: #first novel #pantheon books #literary hub #happiest people #wole soyinka #cover reveal