The Destiny 2 Reveal Campaign on Facebook Resulted in a 35-Point Increase in Ad Recall

Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release. To start, Activision raised awareness of Destiny 2 across both Facebook and Instagram by releasing teaser and reveal game trailers as mobile-optimized ads in a square 1:1 format, complete with captions... Continue reading at 'AdWeek'

[ AdWeek | 2017-06-13 00:00:00 UTC ]

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Cover Reveal and Excerpt: BLACK LOVE MATTERS edited by Jessica P. Pryde

Check out the cover of BLACK LOVE MATTERS edited by Jessica P. Pryde, an upcoming essay anthology that celebrates and examines Black romance. Continue reading at Book Riot

[ Book Riot | 2021-08-06 10:40:00 UTC ]
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An Inflection Point for Libraries

With billions in federal funding at stake, library leaders must see this moment for what it is, writes PW library columnist Sari Feldman: a once-in-a-lifetime opportunity to truly transform the future of libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-06 04:00:00 UTC ]
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With Another Big Year, HarperCollins Sales Near $2 Billion

Sustained increases in book reading and book buying were the underlying factors in driving up sales by 19% and profits by 42% in HarperCollins's latest fiscal year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-06 04:00:00 UTC ]
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The Novelry reveals expansion plans after 'massive growth' in pandemic

Online writing school The Novelry has announced a series of expansions, including newly recruited PRH editors, plans to set up a US branch, outreach programmes and its latest partnership with Madeline Milburn Literary, TV and Film agency.   Continue reading at The Bookseller

[ The Bookseller | 2021-08-04 17:20:52 UTC ]
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WLT Book Buzz Episode #2 - Reading History: Partition, the Tulsa Race Massacre, Bold Women & More

News and Events In this second episode of WLT Book Buzz, Laura Hernandez & Bunmi Ishola cover 42 books that connect with history. Find out what they read this summer and why these books should be on your shelf. Partition, World War II, the Tulsa Race... Continue reading at World Literature Today

[ World Literature Today | 2021-08-04 15:40:39 UTC ]
More news stories like this | All news stories tagged with: #historical fiction #trevor noah #michelle alexander #mass incarceration #jim crow #islamic state #yellow sun #yaa gyasi #isabel wilkerson #great migration #pnlope bagieu #marjane satrapi


‘Lieutenant Dangerous’ uses wry humor to point out the absurdity of Vietnam War

In his memoir about being drafted into the Vietnam War, Jeff Danziger lays bare the futility and waste, as well as his own naiveté. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2021-08-03 20:35:22 UTC ]
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PW Picks: Books of the Week, August 2, 2021

The books we love coming out this week include new titles by Joyce Carol Oates, Charlotte McConaghy, and Sandra Brown. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-30 04:00:00 UTC ]
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4thWrite short story prize reveals ‘engaging and provocative’ 2021 shortlist

Seeking out the best new Black, Asian and minority ethnic writers, this year’s finalists range across continents to show ‘the best of what stories can do’The fallout from civil war invades the London home of a high-flying Sri Lankan couple. An elderly Jamaican woman faces up bravely to the... Continue reading at The Guardian

[ The Guardian | 2021-07-29 11:00:30 UTC ]
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ALA Welcomes SUCCESS Act, Proposed Federal Funding Increases for Libraries

“Congress is getting the message that libraries of all kinds are key to the vitality of communities,” said ALA president Patty Wong in a statement. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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Print Book Sales Could Grow by 2% This Year—Or by 8%

In a presentation on July 21, NPD BookScan said that, based on current trends, unit sales of print books are likely to finish 2021 with a gain over 2020. How high that gain will be depends on several factors, including the future course of the pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-22 04:00:00 UTC ]
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Facebook, Fox, and what ‘killing people’ means in a pandemic

Last Thursday, with confirmed cases of COVID-19 again rising across the US, Dr. Vivek Murthy, the surgeon general, issued his first advisory since the Biden administration took office: health mis- and disinformation, he said, has prolonged the pandemic, not least by exposing Americans to... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-07-21 12:37:08 UTC ]
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Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek

[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Gabriel Garcia Marquez’s son recalls the death of a literary giant

Rodrigo Garcia’s ‘Farewell to Gabo and Mercedes’ takes readers into the private grieving for a public man Continue reading at The Washington Post

[ The Washington Post | 2021-07-16 12:00:00 UTC ]
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Michael Wolff Reveals Why Trump Actually Spoke To Him Again For New Book

"For Trump, the goal is almost entirely the media attention," Wolff told a reporter. "Good, bad, indifferent, doesn’t matter.” Continue reading at The Huffington Post

[ The Huffington Post | 2021-07-12 18:21:14 UTC ]
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LoveAudio campaign returns with online events

#LoveAudio, the Publishers Association's annual audiobook campaign, will return for a fifth year this month. Continue reading at The Bookseller

[ The Bookseller | 2021-07-10 01:47:32 UTC ]
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Facebook’s strategy: Avert disaster, apologize and keep growing

Privacy abuses and misinformation were secondary concerns, two tech reporters write. Continue reading at The Washington Post

[ The Washington Post | 2021-07-09 05:04:42 UTC ]
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Baker & Taylor reveals 'diversity analysis' tool for libraries

US-based book distribution service Baker & Taylor has announced it will be offering libraries a "diversity analysis tool" to help them discover, manage and report on diversity-related topics. Continue reading at The Bookseller

[ The Bookseller | 2021-07-08 00:26:16 UTC ]
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Pietsch Reveals HBG Hybrid Plan to Return to Office

Hachette Book Group CEO Michael Piestch revealed plans for staff to return to work at HBG offices in September under a hybrid working model. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-01 04:00:00 UTC ]
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J K Rowling's The Christmas Pig cover revealed

Illustrator Jim Field's cover for J K Rowling’s new book for children, The Christmas Pig (Hachette Children’s Group), has been revealed. Continue reading at The Bookseller

[ The Bookseller | 2021-06-29 23:50:39 UTC ]
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21 Books for the 21st Century: The Results of Our Readers’ Poll, by The Editors of WLT

Lit Lists Earlier this spring, the editors of WLT invited twenty-one writers to nominate a single book, published since the year 2000, that has had a major influence on their own work, along with a brief statement explaining their choice. We published... Continue reading at World Literature Today

[ World Literature Today | 2021-06-28 13:32:05 UTC ]
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