The Destiny 2 Reveal Campaign on Facebook Resulted in a 35-Point Increase in Ad Recall

Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release. To start, Activision raised awareness of Destiny 2 across both Facebook and Instagram by releasing teaser and reveal game trailers as mobile-optimized ads in a square 1:1 format, complete with captions... Continue reading at 'AdWeek'

[ AdWeek | 2017-06-13 00:00:00 UTC ]

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The new Kindle Paperwhite is $35 off for Black Friday

Amazon isn't quite done with its Black Friday e-reader deals. After it put several other Kindles on sale, the company has dropped the price of the latest Kindle Paperwhite from $140 to $105.Buy Kindle Paperwhite at Amazon - $105The fifth-gen Paperwhite, the first refresh in three years, was... Continue reading at Engadget

[ Engadget | 2021-11-25 08:15:47 UTC ]
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Future of TV Briefing: How the TV ad measurement landscape has changed since summer

The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday

[ Digiday | 2021-11-24 05:01:00 UTC ]
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Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul

C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek

[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Singh and Mosse reveal opposition faced by Women's and Jhalak Prize

Kate Mosse and Sunny Singh have revealed the opposition facing their book prizes, with people at first accusing the Jhalak of "diluting literary merit". Continue reading at The Bookseller

[ The Bookseller | 2021-11-20 05:15:55 UTC ]
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John Lewis sued by self-published children’s author over Christmas ad

Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian

[ The Guardian | 2021-11-16 14:46:45 UTC ]
More news stories like this | All news stories tagged with: #children’s book #john lewis #striking similarity #self-published children #fire-sneezing dragon #trouble-making dragon #picture book #christmas ad

ALCS Educational Writers' Award shortlist revealed

Titles exploring climate change, expressing difficult emotions and exploring the wonders of the scientific world have been shortlisted this year for the Society of Authors (SoA) and Authors’ Licensing & Collecting Society (ALCS) Educational Writers’ Award. Continue reading at The Bookseller

[ The Bookseller | 2021-11-16 00:18:25 UTC ]
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Publishers Collaborate on Holiday Marketing Campaign

Workman Publishing Co., Abrams Books, Bloomsbury Publishing, Candlewick Press, Chronicle Books, and Sourcebooks have partnered on Shop Local Forever, a consumer-focused marketing campaign to promote holiday book sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
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PRH launches global campaign marking 120 years of Peter Rabbit

Penguin Random House Children's is to launch a programme of commemorative publishing next year, in celebration of the 120th anniversary of Beatrix Potter's The Tale of Peter Rabbit.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-11 17:06:39 UTC ]
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In Emily Ratajkowski’s ‘My Body,’ we see the picture from her point of view

Ratajkowski wants to challenge an either-or fallacy of womanhood: that she can’t have both a body and a brain, a brand and a book — not one she wrote herself, anyway. Continue reading at The Washington Post

[ The Washington Post | 2021-11-09 12:00:00 UTC ]
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The Reading Agency reveals 2022 Quick Reads covers

The Reading Agency has unveiled the covers for its 2022 Quick Reads titles, written by the likes of Paula Hawkins, Graham Norton and Alex Wheatle. Continue reading at The Bookseller

[ The Bookseller | 2021-11-09 07:14:30 UTC ]
More news stories like this | All news stories tagged with: #alex wheatle #graham norton #paula hawkins #reading agency

Faber m.d. Cannam bullish about the indie’s future after posting record results

Having taken the reins at Faber & Faber in April, Mary Cannam was able to report record turnover and profit in its most recent results—but there remains plenty of work to do, she says.   Continue reading at The Bookseller

[ The Bookseller | 2021-11-09 02:22:31 UTC ]
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Living in a Booktopia: Nash reveals how his retail start-up grew to defy Amazon

Booktopia co-founder and c.e.o. Tony Nash, who will be interviewed as part of this year’s FutureBook Conference, discusses how he spotted a gap in the online retail marketplace, and helped Australian publishers resist Amazon. Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 10:37:03 UTC ]
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HMH Purchase Boosts HarperCollins Results

A $50 million contribution from its purchase of the Houghton Mifflin Harcourt trade division and higher backlist sales were two of the key drivers in increasing sales at HarperCollins by 19%, and profits by 20%, in the quarter ended August 31. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
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'Overwatch 2' and 'Diablo IV' have been delayed indefinitely

Activision Blizzard is once again delaying Overwatch 2 and Diablo IV. Following months of upheaval at its Blizzard Entertainment subsidiary stemming from a sexual harassment lawsuit the State of California filed in July, the publisher announced during its recent third-quarter 2021 earnings call... Continue reading at Engadget

[ Engadget | 2021-11-02 21:20:39 UTC ]
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FutureBook Awards shortlists revealed

The shortlists for the 2021 FutureBook Awards have been revealed, featuring the likes of BookBar, the Feminist Book Box, Bad Form Review and the Working Class Writers’ Festival as well as a strong showing for Penguin Random House across various categories.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-02 02:31:37 UTC ]
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Staunch Prize shortlists for flash fiction and short stories revealed

The 2021 shortlists have been revealed for the Staunch Prize’s unpublished flash fiction and short stories without violence to women, while the original book prize is on hold until 2022. Continue reading at The Bookseller

[ The Bookseller | 2021-11-01 12:22:21 UTC ]
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‘Noël Coward On (and In) Theatre’ reveals the playwright’s nimble way with words

Coward’s passion for theater, from its grubbiest particulars to its headiest heights, is the thread that binds together a slightly miscellaneous collection. Continue reading at The Washington Post

[ The Washington Post | 2021-10-30 12:00:00 UTC ]
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'Dad Bod,' 'FTW' And 'Amirite' Among 455 New Words Added To Dictionary

Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post

[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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Springer Nature campaign highlights climate research ahead of COP26

Springer Nature has launched a campaign to highlight the importance of research in identifying climate solutions ahead of the UN Climate Conference, known as COP26, which begins on 31st October. Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 10:06:25 UTC ]
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Bloomsbury Had Record First-Half Results

Sales rose 29% in the six-month period ended August 31, 2021, and profits soared 225% at Bloomsbury Publishing. The company said that early ordering by accounts to head off problems in the supply chain gave sales a lift. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-27 04:00:00 UTC ]
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