Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release. To start, Activision raised awareness of Destiny 2 across both Facebook and Instagram by releasing teaser and reveal game trailers as mobile-optimized ads in a square 1:1 format, complete with captions... Continue reading at 'AdWeek'
[ AdWeek | 2017-06-13 00:00:00 UTC ]
After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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The Reading Agency is turning 20, and launching a birthday campaign to get the nation reading with the help of new ambassadors, including Dara McAnulty, Michael Rosen and Benjamin Zephaniah. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 22:05:03 UTC ]
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Unbound is crowdfunding for a "classic counter-culture memoir" by club promoter and co-founder of Ibiza's iconic "cavern of chaos" club, Claire Manumission. Continue reading at The Bookseller
[ The Bookseller | 2022-01-13 16:06:28 UTC ]
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A new edition of Felix Salten's 'Bambi: A Life in the Forest' will be released next month, translated by Jack Zipes and featuring illustrations by Alenka Sottler; this is the first English version to be published since 1928. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-13 05:00:00 UTC ]
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Publishers are increasingly acquiring books from influencers on TikTok and using "BookTokkers" to promote new works, but while the platform is clearly booming, many are still uncertain how best to use it and cracking its algorithm to boost sales remains a mystery to even the most savvy users. Continue reading at The Bookseller
[ The Bookseller | 2022-01-10 11:50:25 UTC ]
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#savvy users
Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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The #FReadom campaign is asking you to write your school board with provided templates to support school libraries and access to information. Continue reading at Book Riot
[ Book Riot | 2022-01-04 11:39:00 UTC ]
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#libraries
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#combat censorship
Unit sales of print books fell 2% in the week ended Dec. 18, 2021, from the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-31 05:00:00 UTC ]
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Latest issue comes as Nielsen tries to rebuild confidence and launch next-generation system after losing MRC accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-12-22 21:33:06 UTC ]
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Reporter Peter Robison explores the compromises and flaws that led to fatal crashes. Continue reading at The Washington Post
[ The Washington Post | 2021-12-17 13:00:00 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Details of Anthony Horowitz’s third official James Bond novel, With a Mind to Kill, have been revealed ahead of publication in May 2022. Continue reading at The Bookseller
[ The Bookseller | 2021-12-16 11:24:58 UTC ]
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The shortlist has been revealed for the inaugural Jericho Prize for Children's Writing, a competition for unpublished and self-published Black British writers. Continue reading at The Bookseller
[ The Bookseller | 2021-12-10 17:14:09 UTC ]
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More than 50 signatories, including Bonnier Books UK c.e.o. Perminder Mann and the Society of Authors, have urged literary festival organisers to keep festivals hybrid as part of a new campaign. Continue reading at The Bookseller
[ The Bookseller | 2021-12-10 07:38:14 UTC ]
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Alongside Richard Osman and JK Rowling, figures show huge successes for relative unknowns Ellery Adams and Brenda ChapmanThe UK’s library users are widely seen as a traditional bunch when it comes to choosing their next read, but while Richard Osman might have topped the list of the year’s... Continue reading at The Guardian
[ The Guardian | 2021-12-08 16:34:37 UTC ]
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#douglas stuart
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#library users
#jk rowling
In the lead up to Christmas, many publications, including the Guardian, Times, Telegraph, Daily Mail, Evening Standard, Financial Times, New York Times and iNews, have released their best book of the year articles. Continue reading at The Bookseller
[ The Bookseller | 2021-12-07 01:26:05 UTC ]
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Literary Hub is pleased to reveal the cover for Sarah Thankam Mathews’ debut novel All This Could Be Different, which will be published by Viking—who acquired it in an 8-way auction—in summer 2022. The publisher describes the book as “an electrifying novel of a young immigrant building a life... Continue reading at Literrary Hub
[ Literrary Hub | 2021-12-03 15:00:16 UTC ]
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Twenty-three people have been included in The Bookseller's Bookshop Heroes class of 2021, a list of some of the best individual booksellers in the UK and Ireland. Continue reading at The Bookseller
[ The Bookseller | 2021-12-03 04:23:58 UTC ]
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Yasmine Awwad, Sophie Meadows and Mathelinda Nabugodi have been shortlisted for the Deborah Rogers Foundation Writers Award, chosen from 983 entries this year. Continue reading at The Bookseller
[ The Bookseller | 2021-12-01 09:27:14 UTC ]
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#mathelinda nabugodi
Mirion Malle (This Is How I Disappear) and Sophie Yanow (The Contradictions) spoke to one another as part of D+Q Live, a fall event series by the graphic novel publisher Drawn & Quarterly. The occasion was Malle’s second English-language release and first work of fiction, This Is How I... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-29 09:54:22 UTC ]
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#english-language release
#mental health